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All Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Owner : Riset dan Jurnal Akuntansi Journal of Management, Economic and Accounting (JMEA)
Ernita Ernita
Universitas Deli Sumatera
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Pengembangan Ekowisata Kawah Balerang Masyarakat Kampung Paringgonan di Kabupaten Sipirok, Tapanuli selatan Ahmad Rizki Harahap; Tri Martial; Saipul Batubara; Sularno Sularno; Ernita Ernita; Tengku hasan Basri
Owner : Riset dan Jurnal Akuntansi Vol. 7 No. 1 (2023): Article Research Volume 7 Issue 1, Januari 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v7i1.1248

Abstract

This research was conducted at Balerang Crater Ecotourism which is located in Situmba Julu Village, Sipirok District, South Tapanuli Regency. The purpose of this study (1) Describe the management of ecotourism in Balerang Crater. (2) Analyze the strengths, weaknesses, opportunities and threats (S.W.O.T) that exist in Balerang Crater ecotourism. (3) Formulate a strategy matrix for the development of Balerang Crater ecotourism. In this study the methods used were in-depth interviews, questionnaires, field observations, and also literature studies. Data analysis used qualitative analysis, quantitative analysis, and SWOT analysis (Strength, Weakness, Opportunity, & Threats). The results of this study explain that the management of Balerang Crater ecotourism requires community intervention, especially local communities in carrying out planning, development and management. Based on the SWOT analysis, it shows that alternative strategies that can be applied are in Quadrant III, namely the WO strategy. This strategy is a condition to minimize weaknesses in order to optimize existing opportunities. The development of the Balerang Crater Ecotourism area has considerable potential to contribute to potential economic opportunities that can have an impact on increasing people's income and as a whole will also increase regional original income (PAD). Ecotourism can be an economic potential that can be superior in accelerating rural economic growth, because the influence it gives has a broad impact on the environment of the community around the Balerang crater area. The opportunities for MSMEs around the ecotourism area will slowly grow following the development of ecotourism itself.
Successful Business And Entrepreneur Skills (Empiric Study of MSME Food and Beverage Industry in Lubuk Pakam) Bambang Suseno; Ernita Ernita; Mustika Dewi; Muhammad Ilham
Islamic Education Journal Volume 1 Issue 1 August 2022
Publisher : CV. Pusdikra Mitra Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.686 KB)

Abstract

Small and medium enterprises (MSMEs) have become a hot topic in improving Indonesia's economy. One of them is the food and beverage industry sector. The aim of this study was to empirically examine the impact of entrepreneurial skills on business success in the food and beverage sector of MSMEs, among variables and hypothesis testing. Proportional areas of random samples were used in this study. The research subject is his MSME owner in food and beverage industry based in Lubukpakam and registered with Deli Serdang Coorperative and MSME services. The results of this research show that managerial, conceptual, and human have a positive and significant impact on business success. Making decision and time management, on the other hand, do not have a positive and significant impact on business success
PENGARUH KUALITAS PRODUK, SISTEM AKUNTANSI, DAN PEMASARAN ONLINE TERHADAP KINERJA USAHA UMKM MEDAN THE KITCHEN OF ASIA (MENTAI) DI KOTA MEDAN Ernita Ernita; Bambang Suseno; Mustika Dewi; Muhammad Ilham
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 7, No 1 (2023): Pebruari, 2023
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v7i1.2023.324-331

Abstract

Perkembangan industri kuliner semakin meningkat, sehingga menciptakan kompetisi bagi pelaku UMKM yang mempengaruhi kinerja UKM. Tentu ada upaya meningkatkan kinerja dengan cara kualitas prodyk, sistem akuntanasi dan pemasaran online.Tujuan penelitian ini untuk mengetahui dan memahami pengaruh kualitas produk, sistem akuntansi, dan pemasaran online terhadap kinerjan UMKM. Populasi berjumlah 34 orang dengan teknik penarikan sampel dengan nonprobabilitymetoda sampel jenuh maka semua anggota populasi dijadikan sampel.Teknik analisis data dengan regresi linear berganda. Teknik pengumpalan data menggunakan kuesionet dan wawanacara. Berdasarkan analisis statistik deskripsi nilai rata-rata kuliatas produk sebesar 38,88 pada ketegori baik, rata-rata sistem akunatasi sebesar 34,12 pada kategori baik, pemasaran onlinerata-rata sebesa5 16,15 pada kategori baik dan kinerja UMKM sebesar 16,19 pada kategori baik. Berdasarkan hasil analisi regresi linerar secara parsial bahwa hasi thitung> ttabel. Kualita produk berpengaruh positif dan signifikan terhadap kineja UMKM, sistem akuntansi berpengaruh positif dan signifikan terhadap kineja UMKM dan pemasaran onlineberpengaruh positif dan signifikan
Co-Authors Bambang Suseno Bambang Suseno DWI SURYANTO Harahap, Ahmad Rizki Mustika Dewi Saipul Batubara Sularno Sularno Tengku hasan Basri Tri Martial