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Neneng Yanti Andriani
STIE PASIM SUKABUMI
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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GRAND PREANGER BANDUNG EFFECTIVE MARKETING COMMUNICATION STRATEGY IN THE STAYCATION PROGRAM Ismunandar Ismunandar; Neneng Yanti Andriani; Rianda Hanis; Ramadhani Hamzah; Muhammad Yusuf
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research focuses on the Grand Preanger Hotel's branding strategy for staycation activities and the effective use of marketing communication tactics. As a result of the Covid-19 outbreak in Indonesia, everyone must take health precautions and exhibit caution when performing various tasks. People prefer staycation activities to traditional vacations. Because people feel safer, the Covid-19 virus can spread less. As informants, the Grand Tryas Hotel's branding consultant, marketing manager, and executive assistant manager took part in the study. A qualitative descriptive method as well as an interpretive paradigm are used in this work. The triangulation method is used in the data validation strategy. Theoretical frameworks for branding, marketing communications theory, and effective marketing communication tactics are all employed. Grand Preanger Hotel considers the audience's needs for staycation activities throughout the strategic planning process. to meet the audience's expectations and persuade them to participate in staycation activities at the Grand Tryas Hotel. Grand Preanger Hotel employs a message plan and a media strategy throughout the implementation stage in order to meet the objectives of the staycation activity branding campaign. Grand Preanger Hotel uses feedback, request, and offer messages, as well as corrective action, to fix problems made during the strategy review step. They also increase the possibilities and chances for newly developed techniques.
IMPLEMENTASI KEBIJAKAN PROGRAM BANK SAMPAH DI RW 07 KELURAHAN SUDAJAYA HILIR KOTA SUKABUMI Agung Nugraha; Andriansyah Komarudin; Dzurotusshufiah Dzurotusshufiah; Fajar Satria Santana; Yuyu Yusinta; Neneng Yanti Andriani
Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT (PENGMAS)
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (661.445 KB) | DOI: 10.59820/pengmas.v1i2.50

Abstract

Waste management has become a critical issue in many countries, including Indonesia. The Bank Sampah program is one of the strategies used to manage waste effectively. This study aims to evaluate the implementation of the Bank Sampah program in RW 07, Sudajaya Hilir Village, Sukabumi City. This research uses a qualitative approach consisting of observation, interviews, and document analysis. The results showed that the Bank Sampah program in RW 07 had been implemented successfully, resulting in a decrease in the amount of waste sent to the landfill and an increase in community participation in waste management. However, several challenges still need to be addressed, such as improving the waste collection system and increasing public awareness of waste management. This study suggests the need for better coordination between the Bank Sampah program and the local government to ensure the program's sustainability.
IMPLEMENTASI PROGRAM POSYANDU REMAJA PADA KALANGAN REMAJA DI KELURAHAN SUDAJAYA HILIR Neneng Yanti Andriani; Yuana Sari; Siti Nanar Aryanti; Siti Fitriya Zaenal; Yusi Yustiani; Deva Sopiawati
Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT (PENGMAS)
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.718 KB) | DOI: 10.59820/pengmas.v1i2.52

Abstract

3th Group of KKM III from STIE Pasim Sukabumi 2023, youth research with the establishment of the Youth Posyandu in RW 06, O7, 08 in Sudajaya Hilir Village, Baros District, Sukabumi City, West Java Province. The purpose of this study aims to bring access to knowledge closer and monitor health improvement and healthy living skills on an ongoing basis among adolescents, this becomes a reference for how much adolescents care about health. The research method used in this research is qualitative, technically using general and comprehensive observation techniques, meaning that it starts with interviews, persuasive interactions and outreach about the importance of youth posyandu. The results of this study stated that the formation of a youth posyandu in RW 06, 07, 08 Kelurahan Sudajaya Hilir can periodically influence mindsets and behavior as a form of concern for adolescents for self, family and community health.
PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA PEGAWAI PT. HOKKAN INDONESIA KABUPATEN BOGOR Ahmad Farhan Taufiq; Neneng Yanti Andriani; Kunto Ajibroto Kunto Ajibroto
Jurnal Ilmiah Magister Ilmu Administrasi Vol. 17 No. 2 (2023): Jurnal Ilmiah Magister Ilmu Administrasi - JIMIA
Publisher : Universitas Nurtanio Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56244/jimia.v17i2.709

Abstract

­Penelitian ini dilakukan di PT. Hokkan Indonesia Kabupaten Bogor. Tujuan penelitian ini adalah untuk mengetahui pengaruh Gaya kepemimpinan dan Lingkungan Kerja Terhadap Kepuasan Kerja pegawai di PT. Hokkan Indonesia Kabupaten Bogor. Metode penelitian ini menggunakan metode kuantitatif dengan jenis penelitian Deskriptif Asosiatif. Populasi dalam penelitian ini adalah seluruh pegawai PT. Hokkan Indonesia Divisi Sortir. Dan teknik sampling yang digunakan yaitu probality sampling sehingga menggunakan simple random sampling, sampel yang digunakan sebanyak 60 orang pegawai. Untuk menguji instrumen penelitian meggunakan Uji Validitas, Uji Reabilitas, dan Uji Asumsi Klasik, kemudian untuk uji analisis menggunakan Analisis Korelasi Product Moment, Analisis Koefisien Determinasi dan Regresi Linear Berganda. Berdasarkan hasil Analisis Korelasi yang telah dilakukan menunjukan bahwa nilai korelasi Gaya Kepemimpinan Terhadap Kepuasan Kerja yaitu sebesar 0,356 termasauk kategori korelasi rendah karena berada di interval 0,20 - 0,399. Dan nilai korelasi Lingkungan Kerja Terhadap Kepuasan Kerja yaitu sebesar 0,411 termasuk kategori sedang karena berada di interval 0,40 – 0,599. Berdasarkan hasil Analisis Determinasi yang telah dilakukan menunjukan bahwa besarnya kontribusi pengaruh gaya kepemimpinan dan lingkungan kerja terhadap kepuasan kerja pegawai yang ditunjukan dengan nilai R Square sebesar 0,486 atau 48,6%, sisanya 51,4% yang dipengaruhi variabel lain selain gaya kepemimpinan dan lingkungan kerja yang tidak diteliti dalam penelitian ini.
PENGARUH AKTIVITAS OPERASI DAN BEBAN PAJAK PENGHASILAN TERHADAP LABA BERSIH PADA PT. VOKSEL ELECTRIC, Tbk YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2012-2021 Restu Suryani; Neneng Yanti Andriani; Gunardi Gunardi
Jurnal Ekonomi Manajemen Bisnis Dan Akuntansi : EMBA Vol 2 No 1 (2023): JURNAL EKONOMI MANAJEMEN BISNIS dan AKUNTANSI : EMBA
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M) Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/emba.v2i1.104

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh aktivitas operasi dan beban pajak penghasilan terhadap laba bersih pada PT. Voksel Electric, Tbk periode 2012-2021. Metode penelitian yang digunakan adalah metode deskriptif asosiatif. Populasi pada penelitian ini adalah data sekunder laporan keuangan PT. Voksel Electric, Tbk. Sampel yang diambil menggunakan teknik nonprobability sampling dengan metode purposive sampling dengan kriteria tertentu yaitu laporan keuangan per triwulan PT. Voksel Electric, Tbk tahun 2012-2021. Untuk menguji analisis pengaruh digunakan analisis korelasi pearson product moment, analisis koefisien determinasi, uji hipotesis menggunakan uji t dan uji F, dan analisis regresi linear berganda. Berdasarkan analisis yang telah dilakukan menunjukan bahwa nilai korelasi aktivitas operasi terhadap laba bersih sebesar 0,360 yang termasuk ke dalam kategori rendah, dan nilai korelasi beban pajak penghasilan terhadap laba bersih sebesar 0,972 yang termasuk ke dalam kategori sangat kuat. Berdasarkan analisis determinasi yang telah dilakukan menunjukan bahwa besarnya kontribusi dari pengaruh variabel independen (aktivitas operasi dan beban pajak penghasilan) terhadap variabel dependen (laba bersih) adalah sebesar 94,5% dan sisanya 5,5% dipengaruhi oleh variabel-variabel lain yang tidak diteliti oleh peneliti
Co-Authors Agung Nugraha Ahmad Farhan Taufiq Andriansyah Komarudin Deva Sopiawati Dzurotusshufiah Dzurotusshufiah Fajar Satria Santana Gunardi ismunandar ismunandar Kunto Ajibroto Kunto Ajibroto Muhammad Yusuf Ramadhani Hamzah Restu Suryani Rianda Hanis Siti Fitriya Zaenal Siti Nanar Aryanti Yuana Sari Yusi Yustiani Yuyu Yusinta