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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Dimensi Tasharruf: Journal Economics and Business of Islam Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ekonomi Comsep : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis
ismunandar ismunandar
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Social Sciences

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TOURIST ATTRACTIONS AND SERVICESCAPE AS EFFORTS TO INCREASE VISITING INTEREST ON HALAL TOURISM IN BIMA CITY sri ernawati; ismunandar ismunandar
Tasharruf: Journal Economics and Business of Islam Vol 6, No 1 (2021): JUNE
Publisher : IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/tjebi.v6i1.1456

Abstract

The natural and cultural wealth is a potential asset for tourism in Indonesia. The combination of tourist attractions and supporting facilities is a special advantage for tourists. The purpose of this study was to determine and partially analyze the influence of tourist attractions as an effort to increase visiting interest and servicescape as an effort to increase visiting interest and simultaneously tourist attractions and servicescapes in increasing tourist interest in visiting the concept of halal tourism in Bima City. The number of samples is 100 respondents with purposive sampling through a questionnaire with a Likert scale. Collecting data using questionnaires, observation, and literature study. Testing the data using SPSS (Statistical Package for the Social Sciences) version 20.0. Data analysis used multiple linear regression t-test, F test is carried out. The results show that tourist attractions have an effect as an effort to increase interest in visiting and servicescape has an effect as an effort to increase interest in visiting and simultaneously tourist attractions and servicescape have an effect together as an effort to increase interest in visiting halal tourism in Bima City
PENGARUH PERSEPSI DAN MOTIVASI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR SCOOPY DI KOTA BIMA Dandi Alfiansyah; Ismunandar Ismunandar
JURNAL DIMENSI Vol 9, No 2 (2020): JURNAL DIMENSI (JULI 2020)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v9i2.2546

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi dan motivasi terhadap keputusan pembelian sepeda motor Scoopy dikota Bima. secara parsial maupun secra simultan. Jenis penelitian yang digunakan adalah penelitian asosiatif, dengan jenis data kuantitatif dari data primer. Populasi yang digunakan yaitu seluruh konsumen yang akan membeli sepeda motor scoopy pada dealer Astra Motor Bima yang jumlahnya tidak diketahui secara pasti sehingga digunakan rumus unknown population dan diperoleh sampel sebanyak 96 responden dengan  teknik sampling yang digunakan purposive sampling .Pengumpulan data menggunakan observasi, kuisioner, wawancara dan studi pusaka.Metode analisis data yang digunakan adalah uji validitas, reliabilitas, uji asumsi klasik,regresi linear berganda, korelasi berganda,uji determinasi, uji uji t dan uji f. Berdasarkan hasil analisa data yang telah dilakukan menunjukan tingakat hubungan antar variabel persepsi dan motivasi terhadap variabel keputusan pembelian sepeda motor Scoopy di kota Bima adalah sedang yaitu sebesar 0,480, dengan besarnya pengaruh variabel persepsi dan motivasi terhadap variabel keputusan pembelian adalah 23%,  secara parsial variabel persepsi dan motivasi berpengaruh secara signifikan  terhadap keputusan pembelian sepeda motor scoopy. Begitupun secara simultan persepsi dan motivasi secara bersama-sama dan signifikan berpengaruh terhadap keputusan pembelian sepeda motor scoopy. 
Pengaruh Fasilitas dan Lokasi Terhadap Kepuasan Pelanggan : Studi Kasus Mahfoed Life Gym Arta Rutjuhan; Ismunandar Ismunandar
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 13, No 1: April 2020
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v13i1.7015

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh fasilitas dan lokasi terhadap kepuasan pelanggan Mahfoed Life Gym. Jenis penelitian yang digunakan adalah asosiatif dengan menggunakan pendekatan kuantitatif. Variabel penelitian terdiri dari : fasilitas (X1) dan Lokasi (X2) sebagai variabel independen, dan Kepuasan Pelanggan sebagai variabel dependen (Y). Seluruh variabel diukur dengan menggunakan skala Likert. Jumlah sampel yang diteliti adalah 60 responden. Pengujian instrumen dengan menggunakan uji validitas dan uji reliabilitas. Alat analisis data yang digunakan adalah regresi linier berganda dengan SPSS. Hasil penelitian menunjukan garis regresi sebagai berikut : Y=10.6690-0,123X1+0,334X2+e. Nilai R (Koefisien Korelasi) yang diperoleh sebesar 0,786 atau 78,6% dan nilai R Square (Koefisisen Determinasi) sebesar 0,618 atau 61,8%. Hasil dalam penelitian ini menunjukan bahwa secara parsial Fasilitas tidak berpengaruh terhadap kepuasan pelanggan sedangkan Lokasi berpengaruh terhadap kepuasan pelanggan. Secara simultan terbukti bahwa Fasilitas dan Lokasi berpengaruh terhadap kepuasan pelanggan Mahfoed Life Gym. Sehingga dapat disarankan kepada pemilik Mahfoed Life Gym untuk melakukan peningkatan dalam hal yang berkaitan dengan lokasi Mahfoed Life Gym.
Pelatihan Pemanfaatan Daun Kelor Sebagai Makanan Ringan Dalam Meningkatkan Pendapatan Masyarakat Kelurahan Panggi Kota Bima Ismunandar Ismunandar; Mulyadin Mulyadin; Azwar Triyadi
COMSEP: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2021): COMSEP : JUrnal Pengabdian Kepada Masyarakat
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.11 KB) | DOI: 10.54951/comsep.v2i2.102

Abstract

This community service activity aims to provide training on how toprocessing Moringa leaves into snacks and increasing public knowledge about business opportunities that can produce the basic ingredients of Moringa leaves. In the implementation of community service, there are several steps or forms of activities that will be carried out, including seminars and practice methods. In this community service, targets that are considered strategic to be involved in community service are people who mostly have Moringa plants and are interested in using the Moringa plant. Business from Moringa leaves has good prospects because the Bima City area has a lot of Moringa plants that can grow by themselves. In addition, most of the people of Bima City are aware of the benefits and nutritional value contained in Moringa leaves. If the business of utilizing Moringa leaves as a light raw material can be developed, it will have an effect on improving the economy of the people living in Panggi, Bima City.
Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Minuman Pada Janji Jiwa Kota Bima Nurul Hikmah; Ismunandar Ismunandar
JUEB : Jurnal Ekonomi dan Bisnis Vol. 1 No. 3 (2022): JUEB: Jurnal Ekonomi dan Bisnis
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (509.222 KB)

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Brand Image dan Kualitas Produk Secara parsial dan simultan terhadap Keputusan Pembelian Minuman Pada Janji Jiwa Kota Bima,penelitian ini menggunakan data Kuisioner yang diperoleh melalui pembagian kuisiner/angket, metode pengumpulan data yang digunakan adalah dokumentasi, Kuisioner/angket, dan Observasi. Analisis data menggunakan uji normalitas, uji multikolinearitas, uji heterokedastisita, uji auto korelasi, uji parsial (uji t), uji simultan (uji F), analisis regresi linear berganda, Uji Validitas, Uji Reliabilitas. Hasil penelitian menunjukan bahwa 1) Brand Image (X1) berpengaruh terhadap keputusan pembelian pada kopi janji jiwa (Y), 2) Kualitas Produk (X2) berpengaruh terhadap keputusan pembelian kopi janji jiwa (Y), 3) Brand image (X1) dan Kualitas produk (X2) berpengaruh terhadap keputusan pembelian (Y) pada kopi janji jiwa.
GRAND PREANGER BANDUNG EFFECTIVE MARKETING COMMUNICATION STRATEGY IN THE STAYCATION PROGRAM Ismunandar Ismunandar; Neneng Yanti Andriani; Rianda Hanis; Ramadhani Hamzah; Muhammad Yusuf
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research focuses on the Grand Preanger Hotel's branding strategy for staycation activities and the effective use of marketing communication tactics. As a result of the Covid-19 outbreak in Indonesia, everyone must take health precautions and exhibit caution when performing various tasks. People prefer staycation activities to traditional vacations. Because people feel safer, the Covid-19 virus can spread less. As informants, the Grand Tryas Hotel's branding consultant, marketing manager, and executive assistant manager took part in the study. A qualitative descriptive method as well as an interpretive paradigm are used in this work. The triangulation method is used in the data validation strategy. Theoretical frameworks for branding, marketing communications theory, and effective marketing communication tactics are all employed. Grand Preanger Hotel considers the audience's needs for staycation activities throughout the strategic planning process. to meet the audience's expectations and persuade them to participate in staycation activities at the Grand Tryas Hotel. Grand Preanger Hotel employs a message plan and a media strategy throughout the implementation stage in order to meet the objectives of the staycation activity branding campaign. Grand Preanger Hotel uses feedback, request, and offer messages, as well as corrective action, to fix problems made during the strategy review step. They also increase the possibilities and chances for newly developed techniques.
Honda PCX Motorcycle Promotion Consumer Satisfaction Ismunandar Ismunandar; Chevy Herli Sumerli A; Dian Indah Sari; Slamet Maryoso; Muhammad Yusuf
Al-Kharaj: Journal of Islamic Economic and Business Vol 5, No 2 (2023)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v5i2.3879

Abstract

The study aims to analyze the relationship between the promotion of the Honda PCX Motorcycle and consumer satisfaction levels. The Honda PCX Motorcycle is one of the popular models of motorcycles marketed by the Honda Motor Company. Effective promotions can affect consumer perceptions of products and help in influencing their purchasing decisions. Research results show that the promotion of the Honda PCX Motorcycle has a significant impact on consumer satisfaction. Consumers who have a high level of exposure to promotions tend to have a higher level of satisfaction with the product. Effective promotion is able to create higher awareness, build a positive image, and provide relevant information to potential consumers, which in turn increases their satisfaction. The findings have significant implications for Honda Motor Company and other motorcycle manufacturers. They can use these findings to develop more effective promotion strategies and focus on the aspects that most affect consumer satisfaction. Thus, it can be expected that the level of consumer satisfaction will increase, which will ultimately have a positive impact on sales performance and brand reputation.
Co-Authors Arta Rutjuhan Azwar Triyadi Chevy Herli Sumerli Dandi Alfiansyah Dian Indah Sari Muhammad Yusuf Mulyadin Mulyadin Neneng Yanti Andriani Nurul Hikmah Ramadhani Hamzah Rianda Hanis Slamet Maryoso sri ernawati