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All Journal Jurnal Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Professional : Jurnal Komunikasi dan Administrasi Publik Semiotika: Jurnal Komunikasi Jurnal Komunikasi Profesional LINIMASA: JURNAL ILMU KOMUNIKASI Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Kewarganegaraan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) Jurnal Ilmu Komunikasi Cerdika: Jurnal Ilmiah Indonesia
Silvanus Alvin
Universitas Multimedia Nusantara
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Social Media Activities at Ulam Tawa Restaurant Ni Ketut Wahyu Darmaja Putri; Silvanus Alvin
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3420

Abstract

One company that plays a role in the growth of category I (Accommodation and Drinking Food Providers) is Ulam Restaurant. There are many seafood restaurants on the island of Bali, but Ulam Bali has become a legendary icon because the food served is a representation of the seafood that is widely known today. research dissects in depth related to the social media marketing strategies and activities carried out by Ulam Tawa Bali restaurant. The limitation of this research is that no measurement of the success of the strategy has been carried out.
Towards Smart School: Implementation of Learning Management System in Kemuning Village Primary School Riatun Riatun; Helga Liliani Cakra Dewi; Nicky Stephani; Silvanus Alvin; Mujiono Mujiono
Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2023): Mei 2023
Publisher : Cipta Media Harmoni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53624/kontribusi.v3i2.209

Abstract

Demi mewujudkan Indonesia yang maju di masa depan, masyarakat desa perlu memiliki kemampuan dalam memiliki sumber daya manusia unggul yang mampu memanfaatkan teknologi informasi. UMN sebagai universitas yang memiliki tanggung jawab untuk melaksanakan Tridharma Perguruan Tinggi berperan penting dalam hal tersebut, telah bekerjasama dengan Desa Kemuning terutama dengan SDN Kemuning untuk pembuatan materi edukasi online yang dapat diakses melalui Learning Management System (LMS). Dari hasil observasi serta diskusi dengan para guru di SDN Kemuning ditetapkan mata pelajaran terkait sirkulasi darah untuk dibuat video pembelajaran digital. Dari pelaksanaan program ini, para siswa SDN Kemuning sudah mulai diperkenalkan dengan teknologi serta pembelajaran daring yang dapat diakses kapan saja dan di mana saja. hal ini juga mendukung proses literasi digital kepada para anak muda serta guru-guru.
The Challenges of Practicum Courses on Online Learning Helga Liliani Cakra Dewi; Chininta Rizka Angelia; Mujiono; Silvanus Alvin
Jurnal Komunikasi Profesional Vol. 7 No. 3 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i3.6191

Abstract

The Indonesian government encourages educational institutions to implement Online Learning (PJJ) through Law Number 20 of 2003. With the massive development of information and communication technology and the internet, now implementing PJJ system in educational institutions is a necessity. Hence, in 2020 Universitas Multimedia Nusantara established a Communication Study Program in PJJ. In teaching and learning activities, there are theoretical and practical course. This study aims to answer reaseach question about the challenges of practicum course that are implememted through the PJJ system. The method used in this study was Focus Group Discussion (FGD) with 40 students who were divided in several groups based on semester level. All FGD pratidipants had taken practicum coursed, namely the Digital Videography and Multimedia Laboratory. The result showed that the challenges faced in practicum courses are the differences of distance and time to complete group assignmenets among the students, the availability of learning support tools and facilities, and the updating of teaching material content. Alternative responses made by students are by subtituting practicum tools and utilizing social media such as Youtube and Instagram to enrich learning material. This study also found several expectations in practicum course, such as renewing learning materials by using language that is easier to understand, adjusting quiz questions, and increasing the frequency of synchronous virtual meetings.
Controversy Spokesperson of G20 Indonesia: A Critical Discourse Analysis Study Tesalonika Hasugian; Silvanus Alvin
Jurnal Multidisiplin Madani Vol. 3 No. 7 (2023): July, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i7.3735

Abstract

Bloomberg Businessweek has published the news titled G-20 Role for 27-year-old Indonesia Singer Sparks Criticism. The news contains controversy about Maudy Ayunda's role as a spokesperson for G20 Indonesia. The research is interesting because the power of international news can dominate the political issues of national media, especially since the person who gets attacked is a female gender figure who is also a celebrity. This research used qualitative and descriptive methods. The source of research data is a Bloomberg article written by Yudith Ho and Rieka Rahadiana in 2022. Text analysis was used to analyze the data, with an emphasis on women's discourse from Roger Fowler. The results show the existence of discourse battles carried out by critics. Wasisto Raharjo and Irfan Wahyudi's thoughts became an opinion subject because the government did not choose Maudy Ayunda correctly as the international spokesperson. From this analysis, this research contains an element of controversy and a reasonable interpretation that the point of view of critics is different from the point of view of ordinary people
UNVEILING THE EFFICACY OF SOCIAL MEDIA MARKETING TACTICS TO AMPLIFY BRAND AWARENESS: A CASE STUDY OF @SHIPPER.ID ON INSTAGRAM Camila Safitri; Silvanus Alvin
Cerdika: Jurnal Ilmiah Indonesia Vol. 3 No. 09 (2023): Cerdika : Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v3i09.671

Abstract

Media sosial telah menjadi alat yang sangat efektif untuk meningkatkan kesadaran merek. Shipper Indonesia, sebuah perusahaan aggregator logistik dan gudang, menggunakan Instagram untuk berhubungan dengan audiens targetnya. Penelitian ini mengeksplorasi pentingnya pemasaran media sosial dan strategi Shipper di Instagram. Media sosial mencakup jaringan virtual dan platform online yang memungkinkan pertukaran dan penyebaran konten yang dibuat oleh pengguna, melampaui batas geografis. Aksesibilitasnya yang luas memungkinkan merek mencapai audiens yang beragam di seluruh dunia. Keuntungan utama pemasaran media sosial terletak pada pengiriman konten yang sangat ditargetkan ke segmen audiens tertentu melalui analisis data. Shipper menciptakan konten yang dipersonalisasi sehingga tepat sasaran dengan audiens targetnya, memperkuat hubungan merek. Beragam format konten di media sosial, seperti gambar, video, dan jajak pendapat interaktif, menarik perhatian pengguna dan meningkatkan berbagi pesan merek. Interaksi secara real-time memungkinkan Shipper untuk dengan cepat menanggapi pertanyaan pelanggan, membangun kepercayaan dan loyalitas. Kolaborasi dengan influencer juga memperluas jangkauan Shipper dan pemasaran dari mulut ke mulut. Strategi Instagram Shipper melibatkan penelitian awal, pembuatan konten di bawah tiga pilar (edukasi, meme, dan layanan), kolaborasi dengan KOL (Key Opinion Leader), dan seminar daring dengan mentor merek. Ini efektif membangun kesadaran merek dan membina rasa komunitas. Fokus pada Generasi Y dan Z, Shipper sesuai dengan karakteristik yang cenderung mahir dalam teknologi dan berorientasi bisnis dari audiens targetnya. Popularitas Instagram di kalangan generasi ini memperkuat kehadiran Shipper. Penelitian ini menyoroti pentingnya pemasaran media sosial untuk kesadaran merek dan menekankan perlunya menggunakan platform digital untuk berhubungan dengan konsumen dan membangun hubungan dengan mereka secara efektif.
Harnessing TikTok's Marketing Potential: A Case Study of @KUCA.OFFICIAL's Communication Strategy in Inspiring Consumer Purchase Intentions: Nathaniel Bryan; Silvanus Alvin
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5329

Abstract

This research explores the marketing potential of TikTok in Indonesia, focusing on the case study of @KUCA.OFFICIAL, a brand specializing in gaming chairs. With TikTok's rapid popularity growth in Indonesia and its 113 million users, businesses are recognizing its vast marketing potential. The qualitative case study method is used, involving interviews, observations, and document analysis. The study highlights the brand's effective use of the marketing mix (4Ps) – product strategy with diverse designs, pricing strategy through discounts, interactive promotion strategy, and a distribution approach combining offline and online presence. This research provides valuable insights for businesses seeking to leverage TikTok for effective marketing in Indonesia.
Humor and Gen- Z: A Reception Study of Bintang Emon's Stand-Up Comedy in Somasi Content Yulius Kurniadi; Mujiono Mujiono; Silvanus Alvin
Dinasti International Journal of Education Management And Social Science Vol. 4 No. 6 (2023): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v4i6.1995

Abstract

Amidst the global pandemic, stand-up comedy in Indonesia experienced rapid growth as comedians turned to digital platforms, particularly YouTube, to entertain a broader audience confined to their homes. This shift allowed them to connect with fans and cater to the increasing demand for entertainment during uncertain times. The study focuses on analyzing the reception of Bintang Emon's stand-up comedy video from the Somasi event. Bintang's use of satire, sarcasm, and irony resonated with Generation Z, the target audience, as he touched on various societal issues and political events. The reception analysis revealed dominant, oppositional, and negotiation stances among the audience, reflecting diverse perspectives within this demographic. Understanding the preferences and perspectives of Generation Z can guide comedians in crafting relevant and engaging content, maintaining audience interest, and contributing to a more informed and connected society. This research sheds light on the effectiveness and impact of stand-up comedy performances, showcasing their role as a means of social commentary in addressing timely and relatable topics, thus providing valuable insights into public sentiment and attitudes.
Eksploitasi Transpuan untuk Peningkatan Rating di Industri Televisi: Analisis Semiotika Film Pretty Boys Patricia Robin; Silvanus Alvin; Stephen
Jurnal Kewarganegaraan Vol 9 No 2 (2025): Desember 2025
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.4167

Abstract

Abstrak Penelitian ini bertujuan untuk membedah semiotika yang terdapat di dalam film Pretty Boys. Dalam film tersebut terdapat pesan-pesan implisit yang berkaitan dengan dua hal besar yakni transpuan dan industri televisi. Penelitian ini termasuk penelitian kualitatif dengan pembedahan menggunakan metode semiotika Roland Barthes. Hasil penelitian ini membuktikan bahwa stigma negatif yang menempel pada sosok transpuan ternyata dimanfaatkan oleh industri televisi untuk mendongkrak rating. Tidak hanya itu, ada upaya eksploitasi sekaligus tersirat unsur pemaksaan untuk berlaku selayaknya transpuan demi mengejar rating. Kata Kunci: Transpuan, Roland Barthes, Pretty Boys
Strategi Influencer Marketing Dalam Meningkatkan Customer Engagement (Studi Kasus Instagram Bonvie.id) Josephine Nathania Winata; Silvanus Alvin
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.3702

Abstract

AbstrakPandemi covid-19 memiliki kontribusi yang besar terhadap pertumbuhan digital marketing khususnya social media marketing. Berkaitan dengan hal itu, audiens yang semakin kritis membuat influencer marketing semakin merajarela. Penerapan influencer marketing dinilai memiliki nilai tambah bagi audiens karena memiliki keterlibatan (engagement) secara mendalam. Dalam hal ini, Bonvie sebagai salah satu perusahaan yang bergerak di bidang perawatan rambut juga menerapkan influencer marketing di media sosial Instagram. Oleh karena itu, penelitian ini bertujuan untuk mengetahui strategi influencer marketing yang dilakukan oleh Bonvie dalam meningkatkan customer engagement. Penelitian ini bersifat kualitatif deskriptif, yang menggunakan metode studi kasus. Lebih lanjutnya, penelitian ini mengumpulkan data melalui wawancara dan menggunakan pattern matching sebagai teknik analisisnya. Hasil dari penelitian ini menunjukkan bahwa Bonvie berusaha untuk mengkombinasikan mega influencer hingga nano influencer. Kombinasi tersebut ditujukan guna untuk mendatangkan kesadaran terhadap produk dan keterlibatan dari para calon maupun para pengguna loyal Bonvie. diharapkan dapat memberikan dampak akademis mengenai strategi influencer marketing yang dilakukan oleh Bonvie.Kata Kunci: Customer Engagement, Influencer Marketing, Social Media Marketing, Bonvie.id AbstractThe COVID-19 pandemic has contributed greatly to the growth of digital marketing, especially social media marketing. In this regard, an increasingly critical audience makes influencer marketing more rampant. The application of influencer marketing is considered to have added value for the audience because it has deep engagement. In this case, Bonvie as one of the companies engaged in hair care also applies influencer marketing on Instagram social media. Therefore, this study aims to determine the influencer marketing strategy carried out by Bonvie in increasing customer engagement. This research is descriptive qualitative, which uses case study method. Furthermore, this study collects data through interviews and uses pattern matching as an analysis technique. The results of this study indicate that Bonvie is trying to combine mega influencers to nano influencers. The combination is intended to bring awareness to the product and engagement from prospective and loyal Bonvie users. is expected to have an academic impact on the influencer marketing strategy undertaken by Bonvie.Keywords: Customer Engagement, Influencer Marketing, Social Media Marketing, Bonvie.id
Strategi Komunikasi Politik Caleg PSI Lolos DPRD Kota Bandung di Pemilu 2019 Silvanus Alvin
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i4.1167

Abstract

Every Indonesian citizen has the right to vote and be elected to politics. There is an understanding that individuals who want to run in elections must spend large amounts of money, ranging from hundreds of millions to billions of rupiahs. However, a unique phenomenon occurred in the 2019 Election, especially in the scope of the legislative election in Bandung City. One of the candidates from PSI named, Yoel Yosaphat managed to pass to the parliament by spending only Rp 3 million in campaign funds. This study seeks to find out empirically and in-depth the applied political communication strategies. This research is qualitative research with a case study approach. Data was collected utilizing in-depth interviews. An interesting finding from this research is that two factors have implications for Yoel's passage to parliament, with a total support of 3,321 votes. The first is the social capital that Yoel got through networks or social relations that had been built before he entered politics. The second is the financial capital used to operate the campaign by purchasing campaign props such as banners, business cards, and calendars. The reason is to attract public attention as well as provide political messages.
Co-Authors Angela Yasmin Camila Safitri Celly Sompotan Chininta Rizka Angelia Harlyan Octora Helga Liliani Cakra Dewi Josephine Nathania Winata Mujiono Nathaniel Bryan Ni Ketut Wahyu Darmaja Putri Nicky Stephani Patricia Robin Riatun Riatun Stephen Tesalonika Hasugian Yulius Kurniadi