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All Journal Jurnal Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Professional : Jurnal Komunikasi dan Administrasi Publik Semiotika: Jurnal Komunikasi Jurnal Komunikasi Profesional LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Kewarganegaraan International Journal of Educational Research and Social Sciences (IJERSC) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) Jurnal Ilmu Komunikasi Cerdika: Jurnal Ilmiah Indonesia
Silvanus Alvin
Universitas Multimedia Nusantara
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Digital Marketing Activities at IDEMU by Vivere Silvanus Alvin; Angela Yasmin
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i2.3386

Abstract

Digital marketing is a strategy that utilizes digital media to connect both potential customers and companies. One of the companies engaged in furniture that implements digital marketing is IDEMU by Vivere. This research was conducted with the main objective of finding out the digital marketing activities carried out by IDEMU. This research includes qualitative research with a case study method. The interesting finding of this research is that IDEMU's digital marketing focuses on Instagram and collaboration with influencers. Furthermore, collaboration with influencers is more inclined than collaboration with microinfluencers because the target customer is more niche.
Social Media Activities at Ulam Tawa Restaurant Ni Ketut Wahyu Darmaja Putri; Silvanus Alvin
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3420

Abstract

One company that plays a role in the growth of category I (Accommodation and Drinking Food Providers) is Ulam Restaurant. There are many seafood restaurants on the island of Bali, but Ulam Bali has become a legendary icon because the food served is a representation of the seafood that is widely known today. research dissects in depth related to the social media marketing strategies and activities carried out by Ulam Tawa Bali restaurant. The limitation of this research is that no measurement of the success of the strategy has been carried out.
Towards Smart School: Implementation of Learning Management System in Kemuning Village Primary School Riatun Riatun; Helga Liliani Cakra Dewi; Nicky Stephani; Silvanus Alvin; Mujiono Mujiono
Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2023): Mei 2023
Publisher : Cipta Media Harmoni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53624/kontribusi.v3i2.209

Abstract

Demi mewujudkan Indonesia yang maju di masa depan, masyarakat desa perlu memiliki kemampuan dalam memiliki sumber daya manusia unggul yang mampu memanfaatkan teknologi informasi. UMN sebagai universitas yang memiliki tanggung jawab untuk melaksanakan Tridharma Perguruan Tinggi berperan penting dalam hal tersebut, telah bekerjasama dengan Desa Kemuning terutama dengan SDN Kemuning untuk pembuatan materi edukasi online yang dapat diakses melalui Learning Management System (LMS). Dari hasil observasi serta diskusi dengan para guru di SDN Kemuning ditetapkan mata pelajaran terkait sirkulasi darah untuk dibuat video pembelajaran digital. Dari pelaksanaan program ini, para siswa SDN Kemuning sudah mulai diperkenalkan dengan teknologi serta pembelajaran daring yang dapat diakses kapan saja dan di mana saja. hal ini juga mendukung proses literasi digital kepada para anak muda serta guru-guru.
The Challenges of Practicum Courses on Online Learning Helga Liliani Cakra Dewi; Chininta Rizka Angelia; Mujiono; Silvanus Alvin
Jurnal Komunikasi Profesional Vol. 7 No. 3 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i3.6191

Abstract

The Indonesian government encourages educational institutions to implement Online Learning (PJJ) through Law Number 20 of 2003. With the massive development of information and communication technology and the internet, now implementing PJJ system in educational institutions is a necessity. Hence, in 2020 Universitas Multimedia Nusantara established a Communication Study Program in PJJ. In teaching and learning activities, there are theoretical and practical course. This study aims to answer reaseach question about the challenges of practicum course that are implememted through the PJJ system. The method used in this study was Focus Group Discussion (FGD) with 40 students who were divided in several groups based on semester level. All FGD pratidipants had taken practicum coursed, namely the Digital Videography and Multimedia Laboratory. The result showed that the challenges faced in practicum courses are the differences of distance and time to complete group assignmenets among the students, the availability of learning support tools and facilities, and the updating of teaching material content. Alternative responses made by students are by subtituting practicum tools and utilizing social media such as Youtube and Instagram to enrich learning material. This study also found several expectations in practicum course, such as renewing learning materials by using language that is easier to understand, adjusting quiz questions, and increasing the frequency of synchronous virtual meetings.
Safeguarding Personal Information: Communication Privacy Management By Gen-Z Influencers Dessy Mutiara Cipta; Silvanus Alvin
International Journal of Educational Research and Social Sciences (IJERSC) Vol. 4 No. 3 (2023): June 2023
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v4i3.653

Abstract

This research investigates the utilization of the NGL Link feature in Instagram Stories and its impact on the disclosure of personal information by micro-influencers. The study explores the experiences and privacy management strategies of Gen-Z micro-influencers. The study adopts a post-positivist paradigm and employs a case study approach to delve deeper into the research topic. Four micro-influencers meeting specific criteria were selected as informants for the study. Data collection techniques included interviews and data documentation. The informants shared their experiences, perspectives, and attitudes towards using the NGL Link feature. The findings reveal that the NGL Link feature enables micro-influencers to interact with their followers and share personal information, leading to increased engagement and deeper connections. However, concerns about privacy and the dissemination of personal information arise. The informants employ various filtering methods to protect their privacy, categorizing questions and selectively sharing responses. Dissemination of personal information by followers is observed, particularly among those who know the micro-influencer in real life. The study concludes that filtering serves as the primary privacy management strategy for micro-influencers using the NGL Link feature.
Controversy Spokesperson of G20 Indonesia: A Critical Discourse Analysis Study Tesalonika Hasugian; Silvanus Alvin
Jurnal Multidisiplin Madani Vol. 3 No. 7 (2023): July, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i7.3735

Abstract

Bloomberg Businessweek has published the news titled G-20 Role for 27-year-old Indonesia Singer Sparks Criticism. The news contains controversy about Maudy Ayunda's role as a spokesperson for G20 Indonesia. The research is interesting because the power of international news can dominate the political issues of national media, especially since the person who gets attacked is a female gender figure who is also a celebrity. This research used qualitative and descriptive methods. The source of research data is a Bloomberg article written by Yudith Ho and Rieka Rahadiana in 2022. Text analysis was used to analyze the data, with an emphasis on women's discourse from Roger Fowler. The results show the existence of discourse battles carried out by critics. Wasisto Raharjo and Irfan Wahyudi's thoughts became an opinion subject because the government did not choose Maudy Ayunda correctly as the international spokesperson. From this analysis, this research contains an element of controversy and a reasonable interpretation that the point of view of critics is different from the point of view of ordinary people
UNVEILING THE EFFICACY OF SOCIAL MEDIA MARKETING TACTICS TO AMPLIFY BRAND AWARENESS: A CASE STUDY OF @SHIPPER.ID ON INSTAGRAM Camila Safitri; Silvanus Alvin
Cerdika: Jurnal Ilmiah Indonesia Vol. 3 No. 09 (2023): Cerdika : Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v3i09.671

Abstract

Media sosial telah menjadi alat yang sangat efektif untuk meningkatkan kesadaran merek. Shipper Indonesia, sebuah perusahaan aggregator logistik dan gudang, menggunakan Instagram untuk berhubungan dengan audiens targetnya. Penelitian ini mengeksplorasi pentingnya pemasaran media sosial dan strategi Shipper di Instagram. Media sosial mencakup jaringan virtual dan platform online yang memungkinkan pertukaran dan penyebaran konten yang dibuat oleh pengguna, melampaui batas geografis. Aksesibilitasnya yang luas memungkinkan merek mencapai audiens yang beragam di seluruh dunia. Keuntungan utama pemasaran media sosial terletak pada pengiriman konten yang sangat ditargetkan ke segmen audiens tertentu melalui analisis data. Shipper menciptakan konten yang dipersonalisasi sehingga tepat sasaran dengan audiens targetnya, memperkuat hubungan merek. Beragam format konten di media sosial, seperti gambar, video, dan jajak pendapat interaktif, menarik perhatian pengguna dan meningkatkan berbagi pesan merek. Interaksi secara real-time memungkinkan Shipper untuk dengan cepat menanggapi pertanyaan pelanggan, membangun kepercayaan dan loyalitas. Kolaborasi dengan influencer juga memperluas jangkauan Shipper dan pemasaran dari mulut ke mulut. Strategi Instagram Shipper melibatkan penelitian awal, pembuatan konten di bawah tiga pilar (edukasi, meme, dan layanan), kolaborasi dengan KOL (Key Opinion Leader), dan seminar daring dengan mentor merek. Ini efektif membangun kesadaran merek dan membina rasa komunitas. Fokus pada Generasi Y dan Z, Shipper sesuai dengan karakteristik yang cenderung mahir dalam teknologi dan berorientasi bisnis dari audiens targetnya. Popularitas Instagram di kalangan generasi ini memperkuat kehadiran Shipper. Penelitian ini menyoroti pentingnya pemasaran media sosial untuk kesadaran merek dan menekankan perlunya menggunakan platform digital untuk berhubungan dengan konsumen dan membangun hubungan dengan mereka secara efektif.
Harnessing TikTok's Marketing Potential: A Case Study of @KUCA.OFFICIAL's Communication Strategy in Inspiring Consumer Purchase Intentions: Nathaniel Bryan; Silvanus Alvin
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5329

Abstract

This research explores the marketing potential of TikTok in Indonesia, focusing on the case study of @KUCA.OFFICIAL, a brand specializing in gaming chairs. With TikTok's rapid popularity growth in Indonesia and its 113 million users, businesses are recognizing its vast marketing potential. The qualitative case study method is used, involving interviews, observations, and document analysis. The study highlights the brand's effective use of the marketing mix (4Ps) – product strategy with diverse designs, pricing strategy through discounts, interactive promotion strategy, and a distribution approach combining offline and online presence. This research provides valuable insights for businesses seeking to leverage TikTok for effective marketing in Indonesia.
Co-Authors Angela Yasmin Camila Safitri Celly Sompotan Chininta Rizka Angelia Dessy Mutiara Cipta Harlyan Octora Helga Liliani Cakra Dewi Josephine Nathania Winata Mujiono Nathaniel Bryan Ni Ketut Wahyu Darmaja Putri Nicky Stephani Patricia Robin Riatun Riatun Tesalonika Hasugian