Articles
<![CDATA[Aktivitas Pemasaran Politik Partai Perindo ]]>
<![CDATA[Celly Sompotan]]>;
<![CDATA[Silvanus Alvin]]>
<![CDATA[ Jurnal Ilmiah Ilmu Komunikasi Communique Vol 5 No 2 (2023): Jurnal Ilmiah Ilmu Komunikasi Communique ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Kepada Masyarakat ]]>
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DOI: 10.013042/jikq.v5i2.179
<![CDATA[Partai Perindo termasuk sebagai partai baru di perpolitikan Indonesia. Pada Pemilu 2019 lalu, Perindo belum berhasil memenuhi ambang batas persyaratan legislatif. Partai tersebut akan kembali berkompetisi di Pemilu 2024. Sebagai partai politik, maka komunikasi politik yang baik perlu dijalankan. Salah satu bentuk komunikasi politik adalah penerapan aktivitas pemasaran politik. Pemasaran politik dipahami sebagai serangkaian strategi yang telah disusun sedemikian rupa untuk memperkenalkan serta mempengaruhi keputusan publik sasaran sesuai dengan tujuan politik dari partai. Pemasaran politik dibutuhkan untuk membangun hubungan dengan publik sasaran, memperkenalkan partai ke publik sasaran non pengikut, merawat loyalitas pengikut, hingga meningkatkan elektabilitas. Penelitian kualitatif ini menerapkan metode studi kasus dengan pengumpulan data melalui observasi partisipatif selama tiga bulan. Temuan menarik dari penelitian ini adalah aktivitas pemasaran politik Perindo dititikberatkan pada strategi pull dan push political marketing. Selain itu, dari strategi yang dijalankan tampak Perindo berusaha mendekatkan diri dengan publik sasaran yang berasal dari generasi milenial dan Gen-Z. Melihat lebih dalam lagi, maka secara tingkat finansial yang dituju berasal dari kalangan masyarakat berpenghasilan rendah.]]>
<![CDATA[JOKOWI'S EMOTIONS ON INSTAGRAM FOLLOWING INDONESIA'S CANCELLATION AS U-20 WORLD CUP HOST ]]>
<![CDATA[Silvanus Alvin]]>
<![CDATA[ SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 4 (2023): March ]]>
Publisher : <![CDATA[Lafadz Jaya Publisher ]]>
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DOI: 10.54443/sibatik.v2i4.748
<![CDATA[The cancellation of Indonesia as the host of the U-20 World Cup grabbed massive public attention. FIFA canceled due to rejection from various groups such as Bali Governor I Wayan Koster, Central Java Governor Ganjar Pranowo, several parties and mass organizations. President Jokowi also responded to this, starting from affirming that it is necessary to separate politics and sports, to expressing his enthusiasm after the cancellation by FIFA. This research seeks to find out what kind of emotions President Jokowi is trying to display on Instagram social media. Emotions and political communication have a close relationship, as both influence each other and shape public views on political issues. This qualitative research uses AWS Rekognition as a machine learning-based visual analysis tool to determine the emotions displayed. The result of the research is that Jokowi shows a calm emotion. One of the logical assumptions for showing calm emotions is to maintain stability and show that the President is in control of the situation.]]>
<![CDATA[Digital Marketing Activities at IDEMU by Vivere ]]>
<![CDATA[Silvanus Alvin]]>;
<![CDATA[Angela Yasmin]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2023): April 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ministal.v2i2.3386
<![CDATA[Digital marketing is a strategy that utilizes digital media to connect both potential customers and companies. One of the companies engaged in furniture that implements digital marketing is IDEMU by Vivere. This research was conducted with the main objective of finding out the digital marketing activities carried out by IDEMU. This research includes qualitative research with a case study method. The interesting finding of this research is that IDEMU's digital marketing focuses on Instagram and collaboration with influencers. Furthermore, collaboration with influencers is more inclined than collaboration with microinfluencers because the target customer is more niche.]]>
<![CDATA[Social Media Activities at Ulam Tawa Restaurant ]]>
<![CDATA[Ni Ketut Wahyu Darmaja Putri]]>;
<![CDATA[Silvanus Alvin]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i2.3420
<![CDATA[One company that plays a role in the growth of category I (Accommodation and Drinking Food Providers) is Ulam Restaurant. There are many seafood restaurants on the island of Bali, but Ulam Bali has become a legendary icon because the food served is a representation of the seafood that is widely known today. research dissects in depth related to the social media marketing strategies and activities carried out by Ulam Tawa Bali restaurant. The limitation of this research is that no measurement of the success of the strategy has been carried out.]]>
<![CDATA[SNACKABLE CONTENT CREATION IN THE DIGITAL AGE: A CASE STUDY OF SOCIAL MEDIA CONTENT PRODUCTION AT NET TV ]]>
<![CDATA[Dinda Deva Ferdinandus]]>;
<![CDATA[Silvanus Alvin]]>
<![CDATA[ International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June ]]>
Publisher : <![CDATA[CV. Radja Publika ]]>
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DOI: 10.54443/ijebas.v3i3.878
<![CDATA[This study explores the effective utilization of social media to promote TV programmes, specifically focusing on NET Mediatama Televisi (Net TV) in Indonesia. The COVID-19 pandemic has led to an increase in social media usage, making it an ideal platform to promote TV programmes. The case study design was used, and data was collected through observation and physical artifacts. The analysis identified that NET TV encourages content creators to create snackable and interactive content to promote their programmes effectively. This study highlights the importance of social media in promoting TV programmes and the need for media companies to adapt to changing audience behavior.]]>
<![CDATA[EMPOWERING EDUCATION: DEVELOPING AN E-LEARNING COURSE FOR INTRODUCTION TO COMMUNICATION STUDIES AT UMN ]]>
<![CDATA[Riatun Riatun]]>;
<![CDATA[Silvanus Alvin]]>
<![CDATA[ International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/ijerlas.v3i3.882
<![CDATA[This study aimed to explore the development of e-learning at Universitas Multimedia Nusantara (UMN), using a qualitative research method. The study collected data through interviews with key stakeholders involved in the development of e-learning at UMN. The findings suggest that the development of e-learning at UMN is necessary to improve the quality of learning and expand access to quality learning materials. The study also found that the ADDIE model was used in the development process, and three new types of content were created: virtual lightboards, scenario-based content, and gamification content. These types of content were designed to enhance student engagement and improve learning outcomes. The study concludes that the development of e-learning is essential in the current educational landscape and can benefit both students and institutions alike.]]>
<![CDATA[Towards Smart School: Implementation of Learning Management System in Kemuning Village Primary School ]]>
<![CDATA[Riatun Riatun]]>;
<![CDATA[Helga Liliani Cakra Dewi]]>;
<![CDATA[Nicky Stephani]]>;
<![CDATA[Silvanus Alvin]]>;
<![CDATA[Mujiono Mujiono]]>
<![CDATA[ Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2023): Mei 2023 ]]>
Publisher : <![CDATA[Cipta Media Harmoni ]]>
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DOI: 10.53624/kontribusi.v3i2.209
<![CDATA[Demi mewujudkan Indonesia yang maju di masa depan, masyarakat desa perlu memiliki kemampuan dalam memiliki sumber daya manusia unggul yang mampu memanfaatkan teknologi informasi. UMN sebagai universitas yang memiliki tanggung jawab untuk melaksanakan Tridharma Perguruan Tinggi berperan penting dalam hal tersebut, telah bekerjasama dengan Desa Kemuning terutama dengan SDN Kemuning untuk pembuatan materi edukasi online yang dapat diakses melalui Learning Management System (LMS). Dari hasil observasi serta diskusi dengan para guru di SDN Kemuning ditetapkan mata pelajaran terkait sirkulasi darah untuk dibuat video pembelajaran digital. Dari pelaksanaan program ini, para siswa SDN Kemuning sudah mulai diperkenalkan dengan teknologi serta pembelajaran daring yang dapat diakses kapan saja dan di mana saja. hal ini juga mendukung proses literasi digital kepada para anak muda serta guru-guru.]]>
<![CDATA[The Challenges of Practicum Courses on Online Learning ]]>
<![CDATA[Helga Liliani Cakra Dewi]]>;
<![CDATA[Chininta Rizka Angelia]]>;
<![CDATA[Mujiono]]>;
<![CDATA[Silvanus Alvin]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 7 No. 3 (2023) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v7i3.6191
<![CDATA[The Indonesian government encourages educational institutions to implement Online Learning (PJJ) through Law Number 20 of 2003. With the massive development of information and communication technology and the internet, now implementing PJJ system in educational institutions is a necessity. Hence, in 2020 Universitas Multimedia Nusantara established a Communication Study Program in PJJ. In teaching and learning activities, there are theoretical and practical course. This study aims to answer reaseach question about the challenges of practicum course that are implememted through the PJJ system. The method used in this study was Focus Group Discussion (FGD) with 40 students who were divided in several groups based on semester level. All FGD pratidipants had taken practicum coursed, namely the Digital Videography and Multimedia Laboratory. The result showed that the challenges faced in practicum courses are the differences of distance and time to complete group assignmenets among the students, the availability of learning support tools and facilities, and the updating of teaching material content. Alternative responses made by students are by subtituting practicum tools and utilizing social media such as Youtube and Instagram to enrich learning material. This study also found several expectations in practicum course, such as renewing learning materials by using language that is easier to understand, adjusting quiz questions, and increasing the frequency of synchronous virtual meetings.]]>
<![CDATA[Safeguarding Personal Information: Communication Privacy Management By Gen-Z Influencers ]]>
<![CDATA[Dessy Mutiara Cipta]]>;
<![CDATA[Silvanus Alvin]]>
<![CDATA[ International Journal of Educational Research and Social Sciences (IJERSC) Vol. 4 No. 3 (2023): June 2023 ]]>
Publisher : <![CDATA[CV. Inara ]]>
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DOI: 10.51601/ijersc.v4i3.653
<![CDATA[This research investigates the utilization of the NGL Link feature in Instagram Stories and its impact on the disclosure of personal information by micro-influencers. The study explores the experiences and privacy management strategies of Gen-Z micro-influencers. The study adopts a post-positivist paradigm and employs a case study approach to delve deeper into the research topic. Four micro-influencers meeting specific criteria were selected as informants for the study. Data collection techniques included interviews and data documentation. The informants shared their experiences, perspectives, and attitudes towards using the NGL Link feature. The findings reveal that the NGL Link feature enables micro-influencers to interact with their followers and share personal information, leading to increased engagement and deeper connections. However, concerns about privacy and the dissemination of personal information arise. The informants employ various filtering methods to protect their privacy, categorizing questions and selectively sharing responses. Dissemination of personal information by followers is observed, particularly among those who know the micro-influencer in real life. The study concludes that filtering serves as the primary privacy management strategy for micro-influencers using the NGL Link feature.]]>
<![CDATA[COMMUNICATION PRIVACY MANAGEMENT AMONG GEN-Z INFLUENCERS: EXPLORING THE INSTAGRAM NGL FEATURE AND ILLUSION OF SOCIAL CLOSENESS ]]>
<![CDATA[Dessy Mutiara Cipta]]>;
<![CDATA[Silvanus Alvin]]>
<![CDATA[ International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 5 (2023): September ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/ijerlas.v3i5.1042
<![CDATA[This research discusses the phenomenon of using the NGL Link or Not Gonna Lie feature on Instagram, which allows users to answer anonymous questions. It highlights the Communication Privacy Management (CPM) theory and its relevance to understanding how individuals manage their personal information. The research aims to explore the motivations of micro-influencers, specifically from Generation Z, in using the NGL Link feature and how they manage communication privacy on their Instagram main accounts. The methods used in this qualitative research include interviews and data documentation. The results and discussion section presents the findings from interviews with four micro-influencers, highlighting their different approaches to communication privacy management and motivations for using the NGL Link feature. One interesting finding is the existence of an illusion of closeness between micro-influencers and their followers on social media.]]>
