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All Journal JEMMA | Journal of Economic, Management and Accounting Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Sains Manajemen  Nitro Paradoks : Jurnal Ilmu Ekonomi JER
Verawaty Verawaty
Institut Bisnis Dan Keuangan Nitro
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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FAKTOR KEENGGANAN NASABAH PT. BANK NEGARA INDONESIA (Persero) Tbk. BERALIH MENGGUNAKAN BANK SYARIAH Verawaty; Aedil Adrian
Jurnal Economic Resource Vol. 2 No. 2 (2019): September-February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

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Abstract

Tujuan penelitian ini untuk menganalisis faktor yang dominan mempengaruhi nasabah enggan beralih menggunakan Bank Syariah pada PT. Bank Negara Indonesia (Persero), Tbk cabang Mattoangin Makassar.Populasi dalam penelitian ini adalah seluruh nasabah PT. Bank Negara Indonesia (Persero), Tbk Cabang Mattoangin Makassar. Sampel yang digunakan sebanyak 100 responden, teknik pengambilan sampel yang digunakan Purposive Sampling dan menggunakan rumus Slovin. Analisis data yang digunakan dalam penelitian ini menggunakan uji instrument dan Analisis Faktor dengan menggunakan bantuan aplikasi SPSS versi 20.Hasil analisis dapat disimpulkan bahwa ada tiga faktor yang terbentuk yang mempengaruhi keengganan nasabah PT Bank Negara Indonesia (Persero) Tbk Cabang Mattoangin Makassar beralih menggunakan Bank Syariah yaitu faktor persepsi terdiri dari variable (manfaat, kepercayaan, risko dan keamanan) dengan egen value 3.670, faktor fasilitas terdiri dari variabel (kemudahaan, teknologi dan pelayanan) dengan egen value 1.588 dan faktor informasi terdiri dari variabel (ketidaktahuan, syarat dan biaya administrasi) dengan egen value 1.113.
The Effect of Information Technology Perceptions and Complaint Handling on Customer Interests in Using BMM Mobile at PT. Bank Maluku Malut KC Ternate Verawaty Verawaty; Faradiba Satasya Salsabila Effendi
Jurnal Economic Resource Vol. 6 No. 1 (2023): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i1.578

Abstract

This study aims to determine and analyze the influence of information technology perceptions and complaint handling on customer interest in using mobile BMM at PT Bank Maluku Malut KC Ternate. The method used in this study is multiple regression analysis using an instrument test consisting of a validity and reliability test, then the classical assumption test, namely the normality test, multicollinearity test, and heteroscedasticity test, and the hypothesis test, namely the t test and F test. The results of this study show that perceptions of information technology have a positive and significant effect on customer interest in using BMM Mobile at PT Bank Maluku Malut KC Ternate, and that handling complaints has a positive and significant effect on customer interest in using BMM Mobile at PT Bank Maluku Malut KC Ternate. And the results of the simultaneous test of information technology perceptions and complaint handling have a positive and significant effect on customer interest in using BMM Mobile at PT Bank Maluku Malut KC Ternate.
The Impact of Information and Word of Mouth on Customer Decisions to Use Mudharabah Savings at PT. Bank Syariah Indonesia Makassar Branch Verawaty Verawaty
Jurnal Economic Resource Vol. 4 No. 2 (2021): September-April
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

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Abstract

The aim of the research is to evaluate and ascertain the impact of information and word-of-mouth on customer decisions to use mudharabah savings at the PT Bank Syariah Indonesia Makassar Branch. Instrument evaluation, Likert scale tests, multiple linear regression analysis tests, conventional assumption tests, heteroscedasticity tests, hypothesis tests, and determination coefficient (R2) tests are some of the data analysis methods used. The findings of this study demonstrate that customers' decisions to employ mudharabah savings at PT Bank Syariah Indonesia Makassar Branch are significantly and positively affected by the limited understanding test. Word-of-mouth influences customers' choices to use the PT Bank Syariah Indonesia Makassar Branch mudharabah savings in a favorable and negligible way. At the PT Syariah Indonesia Makassar Branch, consumers' decisions to use personal mudharabah funds are significantly influenced by their knowledge and word of mouth.
Implementation of Customer Engagement at PT. Bank Danamon Tbk, Makassar Branch Slamet Riyadi Verawaty Verawaty; Azis Azis
Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i2.697

Abstract

The purpose of the study was to analyze the application of customer engagement at PT Bank Danamon Indonesia Tbk Makassar Branch Slamet Riyadi. The research method used in this study is qualitative research which can also be called explanatory research. The data collection technique used is an interview technique, by randomly interviewing customers related to four indicators in the application of customer engagement, including CLV, CRV, CIV, and CKV. The number of informants interviewed was four. The results showed that CLV (Customer Lifetime Value) runs well, as evidenced by the commitment from customers to continue using the products offered by PT Bank Danamon Tbk Makassar Branch Slamet Riyadi because of the good service and the information provided by management / employees is very clear and easy to understand. CRV (Customer Referral Value) and CIV (Customer Influencer Value) of old customers have acted as good marketers in delivering Bank Danamon products, services, and services to potential customers, even though the dissemination of Bank Danamon by customers has not been done through social media only word of mouth. CKV (Customer Knowledge Value) customers actively convey their suggestions and criticisms related to service, directly to top management, for customer products it has not been literate that the role of customers is very large to help Bank Danamon in making good and useful products for customers.
The Influence of Social Marketing Media and Digital Influencers on Fashion Purchase Decisions through Customer Reviews on the Shopee Marketplace Verawaty Verawaty; Yayu Pratiwi Seran
Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i2.705

Abstract

The purpose of this study is to determine and analyze the influence of social media marketing and digital influencers on customer reviews and fashion purchase decisions. To find out and analyze the influence of customer reviews on purchase decisions on the Shopee Marketplace, to find out and analyze the influence of social media marketing and digital influencers on purchase decisions through customer reviews on the Shopee Marketplace. Data collection techniques through the distribution of questionnaires with data analysis techniques using the semPls 3.2.9 method. The results showed that social media marketing has a positive and significant effect on customer reviews, digital influencers have a positive and significant effect on customer reviews, social media marketing has a positive and significant effect on purchasing decisions, digital influencers have a positive and significant effect on purchase decisions, customer reviews have a positive and significant effect on purchase decisions, social media marketing has a significant effect Regarding Purchasing Decisions Through Customer Reviews, Digital Influencers Have a Significant Influence on Purchasing Decisions Through Shopee Market Place Customer Reviews.
Co-Authors Aedil Adrian Al Kausar Andi Indah Lestari Anugrah Lutfi Azis Azis Baharuddin Bilgies, Ana Fitriyatul Budhi Krisnanto Faradiba Satasya Salsabila Effendi Feronika Pungky Muchsidin Haribowo, Rio Hendy Tannady Madrianah Novita Rosanti Ratnawati Ratnawati Setya Ega Susanto Siti Fatimah Sujatmiko Sujatmiko Yayu Pratiwi Seran