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Determinants of Intention to Adopt E-Wallet: Considerations for MSMEs Going Digital Ari Apriani; Nur Endah Retno Wuryandari
Journal of Management and Business Innovations Volume: 04, Number: 02, 2022
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v4i02.13448

Abstract

This study aims to determine whether MSMEs' intentions to adopt e-wallets are influenced by perceived ease of use, perceived risk, and promotion. Naturally, the findings of this study should be considered by MSMEs actors in their decision to adopt e-wallets and switch to digital payment methods because MSMEs must be able to adapt to conditions both during and after the pandemic by utilizing E-Wallet as a method of payment. This study relied on quantitative descriptive research to develop its concept, and previous studies carried out the research. The data that will be managed with the help of the Smart PLS tool will be distributed to a total of 250 respondent populations in the Jabodetabek area. The results of this study state that perceived ease of use and perceived risk have a positive and significant effect on the intention to adopt an e-wallet. In contrast, the promotion does not affect the intention to adopt an e-wallet. From the results of this study, it can be a consideration for MSME players to switch to digital and expand payment facilities with e-wallets that are easy to use and low risk so that consumers feel comfortable making payments.Keywords: E-Wallet, intention to adopt, MSMEs, perceived ease of use, perceived risk, promotion
PENGARUH CITRA MEREK DAN KUALITAS PRODUK SABUN MANDI LIFEBUOY TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPUASAN KONSUMEN Ari Apriani
Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Vol 1 No 2 (2021): Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Publisher : Fakultas Bisnis dan Ilmu Sosial Universitas Dian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (557.117 KB) | DOI: 10.59832/jpmk.v1i2.14

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek terhadap kepuasan konsumen, pengaruh kualitas produk terhadap kepuasan konsumen, pengaruh kepuasan konsumen terhadap keputusan pembelian, pengaruh citra merek terhadap keputusan pembelian dan kualitas produk terhadap keputusan pembelian sabun mandi Lifebuoy. Jenis Penelitian yang digunakan adalah penelitian penjelasan (explanatory research) dengan pendekatan kuantitatif. Sampel sebanyak 200 responden yang merupakan mahasiswa Universitas Dian Nusantara. Metode pengumpulan data yang digunakan dalam penelitian ini adalah dengan menyebarkan kuesioner melalui google e-form. Analisis data yang digunakan adalah analisis deskriptif dan analisa model struktural dengan menggunakan alat bantu software SmartPLS 3.3. Hasil penelitian menunjukkan bahwa variabel citra merek berpengaruh positif dan signifikan terhadap variable kepuasan konsumen, variabel kualitas produk berpengaruh positif dan signifikan terhadap variabel kepuasan konsumen, variabel kepuasan konsumen berpengaruh positif dan signifikan terhadap variabel keputusan pembelian, variabel citra merek tidak berpengaruh terhadap variabel keputusan pembelian, dan variabel kualitas produk berpengaruh positif dan signifikan terhadap variable keputusan pembelian.
THE ROLE OF TRUST IN MEDIATING PERCEIVED EASE OF USE, PERCEIVED RISK AND E-WOM ON PURCHASE INTENTION Nuri Aslami; Ari Apriani; Cristina Catur Widayati; Rizky Vita Losi
Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Vol 2 No 2 (2022): Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Publisher : Fakultas Bisnis dan Ilmu Sosial Universitas Dian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.328 KB) | DOI: 10.59832/jpmk.v2i2.189

Abstract

This study aims to determine the direct effect of perceived ease of use, perceived risk and E-WOM on trust and purchase intention, and also to determine the indirect effect of perceived ease of use, perceived risk and E-WOM on purchase intention which is mediated by trust. The population in this study were all shopee users in West Jakarta with a sample of 260 respondents. The method used in this research was quantitative analysis with SEM analysis assisted with SmartPLS 3.0 tool. The results of this study indicated that perceived ease of use had no significant effect on trust, perceived risk had no significant effect on trust, E-WOM had a positive and significant effect on trust, perceived ease of use had a positive and significant effect on purchase intention, perceived risk did not have significant effect on purchase intention, E-WOM had a positive and significant effect on purchase intention, trust had a positive and significant effect on purchase intention, thus trust could not mediate the effect of perceived ease of use on purchase intention, trust could not mediate the effect of perceived risk on purchase intention, and trust could mediate the effect of E-WOM on purchase intention.
Impact of the Digital Sales Growth Of MSMEs Industry Fashion in Bandung City: Product Recommendations, Customized Promotions, Customer Reviews, and Product Ratings Frans Sudirjo; Ari Apriani; Arief Yanto Rukmana; Djoko Widagdo; Egidius Fkun
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.135

Abstract

This study aims to examine the impact of digital sales growth on the fashion industry of micro, small, and medium enterprises (UMKM) in the city of Bandung, particularly in terms of product recommendations, personalized promotions, customer reviews, and product ratings. A quantitative research approach was employed, and data were collected through an online survey distributed to fashion UMKM practitioners in Bandung. The findings indicate that digital sales growth has a significant impact on the fashion industry of UMKM in Bandung by enhancing business visibility and accessibility to potential customers, facilitating the creation of personalized marketing strategies, and providing a platform for customer interaction and feedback. The study suggests that fashion UMKM practitioners should invest in digital marketing tools and strategies to remain competitive and adapt to changes in consumer behavior in the digital era.
Determinant of Employee’s Turnover Intention: The Analysis of Career Development, Organization Justice, and Trust in Organization Ari Apriani; Siti Annisa Wahdiniawati; Esti Liana; Hartono
International Journal of Scientific Multidisciplinary Research Vol. 1 No. 6 (2023): July, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v1i6.5318

Abstract

An organization consists of a group of people who are formally assigned roles to work together to achieve organizational goals. Meanwhile, a manager is a person who is given the responsibility to achieve corporate goals by making various efforts for human existence in the organization. Therefore, given the importance of the human role in today's competitive environment, it is not surprising that the position of employees as human capital is the most important factor as a crucial component of the development of an organization. The objective of this article review analysis is to discover the factors that can influence employees' intention to leave. The method of this analysis is the qualitative method, in which the literature of previous articles up to 21 articles is reviewed. The results show that career advancement, organizational fairness and organizational trust. These findings can provide a reference for business leaders to identify factors that may influence turnover intention
Sustainable Development Building With The Analytical Approach of Blue Economic And Food Security Wenny Desty Febrian; Indra Sani; Siti Annisa Wahdiniawat; Ari Apriani; Evaf Maulina
Journal of Economics, Management, Entrepreneurship, and Business (JEMEB) Vol. 3 No. 1 (2023): Volume 3, Issue 1, May 2023. Journal of Economics, Management, Entrepreneur, an
Publisher : ABNUS Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The blue economy refers to economic activities focused on advanced sustainable management and conservation of marine and coastal resources and sustainable development to promote economic growth. The challenge of meeting the food needs of a growing global population requires sustainable food supply chains anchored in coastal communities and sustainable food production. In addition, marine resources are critical to ensuring food security, accounting for two-thirds of total global fish production, 80% of global aquaculture production, and the per capita supply of fish is 65% higher than the world average. As the world's population grows, the amount of food needed in the future will depend on intrinsic factors and human choices. This chapter examines the current state of marine resources and proposes several steps forward based on the opportunities and challenges that exist through the use of secondary data to accelerate the sustainable use of marine resources and a partial analysis of the human actions that shape to the sustainable future, simulate, supply chain, and food waste
Pengaruh Harga, Lokasi dan Word of Mouth Terhadap Minat Berkunjung Ke Kampung Cibarengkok Dian Meliantari; Ari Apriani
Jurnal Kewarganegaraan Vol 7 No 2 (2023): Desember 2023
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v7i2.5364

Abstract

Abstract Cibarangkok River Culinary Village is located in Cipeucang village, Cileungsi district, Bogor Regency. Tourist destinations that utilize river water flow as water tourism as well as to maintain the cleanliness of the river from garbage and maintain environmental sustainability. With the concept of inviting the surrounding community to participate in it, it is hoped that it can increase income for residents who manage culinary there. But not necessarily this tourist spot is visited by many people. So the way to make tourists come is accompanied by a fairly cheap entrance fee. The place is easy to find and close to the main highway adds positive value to this tourist spot. This research is to see and observe the influence of price, location and word of mouth on the intention to come to Cibarengkok Village. Using quantitative methods with a sample of 80 people through questionnaires. Results were processed by multiple linear regression using the SPSS 26 application. As a result, individual prices have no real impact on the intention to come to Cibarengkok village. While the Tourism Location and Word of Mouth results have a very real effect on the intention to visit Cibarengkok Village. Simultaneously, price, location and word of mouth have a real effect on the interest in visiting Cibarengkok village. Keywords: Creative Economy, Green Economy, Cibarengkok Village, Post-Pandemic Abstrak Kampung Kuliner Kali Cibarangkok berada di desa Cipeucang kecamatan Cileungsi Kabupaten Bogor. Destinasi wisata yang memanfaatkan aliran air sungai sebagai wisata air sekaligus untuk menjaga kebersihan sungai dari sampah serta menjaga kelestarian lingkungan. Dengan konsep mengajak masyarakat sekitar untuk turut berpartisipasi di dalamnya diharapkan dapat menambah penghasilan bagi warga yang mengelola kuliner di sana. Tetapi tidak serta merta tempat wisata ini banyak dikunjungi orang. Maka jalan untuk membuat wisatawan datang adalah diimingi dengan biaya tiket masuk yang cukup murah. Tempatnya mudah ditemui dan dekat dengan jalan raya utama menambah nilai positip bagi tempat wisata ini. Riset ini untuk melihat dan mengamati pengaruh harga, lokasi dan word of mouth pada niat datang ke Kampung Cibarengkok. Menggunakan metode kuantitatif dengan sampel sebanyak 80 orang melalui pemberian kuesioner. Hasil diolah dengan regresi linier berganda memakai aplikasi SPSS 26. Hasilnya, Harga secara individu tidak berdampak nyata terhadap niat datang ke kampung Cibarengkok. Sedang Lokasi Wisata dan Word of Mouth hasilnya berpengaruh sangat nyata terhadap niat mengunjungi Kampung Cibarengkok. Secara simultan harga, lokasi dan word of mouth berpengaruh nyata pada minat berkunjung ke kampung Cibarengkok. Kata Kunci: Ekonomi Kreatif, Ekonomi Hijau, Kampung Cibarengkok, Pasca Pandemi
Analisis Faktor-faktor yang Berdampak pada Jumlah Kunjungan Wisatawan Nusantara Dian Meliantari; Ari Apriani
Jurnal Kewarganegaraan Vol 8 No 1 (2024): Juni 2024
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v8i1.5980

Abstract

Abstract Service marketing, especially in the tourism sector, began to wriggle, marked by the number of tourist attractions that have sprung up with their own charm, which of course makes competition tighter. It turns out that this new tourist spot is not necessarily visited by many people, that's why managers must be smart to develop strategies to attract visitors to come. Almost every region in Indonesia has tourist attractions with a variety of tourist attractions to lodging accommodations that compete to attract local tourists there. This study aims to see and determine the impact of jurbab tourist destinations, tourist destinations and hotel occupancy rates on Indonesian tourist visits. The method used is a quantitative method with the use of data from BPS. Further analyzed by multiple linear regression with SPSS 26. As a result, tourist destinations, tourist destinations and hotel occupancy rates partially have a significant effect on Indonesian tourist visits. Simultaneously tourist destinations, tourist destinations and hotel occupancy rates have a significant effect on Indonesian tourist visits. Keywords: Tourist Destinations, Tourist Destinations, Hotel Occupancy Rates, Tourist Visits, Domestic Tourists Abstrak Pemasaran jasa khususnya di sektor pariwisata mulai bergeliat, ditandai dengan banyaknya tempat wisata yang bermunculan dengan daya tariknya tersendiri, yang tentu saja membuat persaingan semakin ketat. Ternyata tidak serta merta tempat wisata baru ini banyak dikunjungi orang karena itulah pengelola harus pintar Menyusun strategi untuk menggaet pengunjung datang. Hampir setiap daerah di Indonesia memiliki tempat wisata dengan beragam daya tarik wisata hingga akomodasi penginapan yang berlomba menarik minat wisatawan lokal kesana. Penelitian ini bertujuan untuk melihat dan mengetahui dampak jurbab daerah tujuan wisata, destinasi wisata dan tingkat hunian hotel terhadap kunjungan wisatawan Nusantara. Metode yang digunakan adalah metode kuantitatif dengan penggunaan data dari BPS. Selanjutnya dianalisis dengan regresi linier berganda dengan SPSS 26. Hasilnya, Daerah tujuan wisata, Destinasi wisata dan Tingkat hunian hotel secara parsial berpengaruh signifikan terhadap Kunjungan wisatawan Nusantara. Secara simultan daerah tujuan wisata, destinasi wisata dan Tingkat hunian hotel berpengaruh signifikan terhadap kunjungan wisatawan Nusantara. Kata Kunci: Daerah Tujuan Wisata, Destinasi Wisata, Tingkat Hunian Hotel, Kunjungan Wisatawan, Wisatawan Nusantara
The Link of Amenities, Accessibility and Ancillary with the Selection of Tourist Destinations Dian Meliantari; Ari Apriani
Jurnal Kewarganegaraan Vol 8 No 1 (2024): Juni 2024
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v8i1.6003

Abstract

Abstract Service Tourist attractions are very important in the tourism industry. Marketing of tourism services is very dependent on the state of tourist attractions There are also many attractions that are empty of visitors. There are several factors that cause tourist destinations not to be chosen by tourists, including amenities or facilities and infrastructure that are less complete and attractive. Accessibility to locations is difficult to reach by transportation and anxiliaria or unprofessional managers. So this study was conducted to analyze these factors whether they really affect the selection of tourist destinations. The method used is a quantitative method with the use of data from BPS. Further analyzed by multiple linear regression with SPSS 26. As a result, partial amenities have a significant effect and on the selection of tourist destinations. Accessibility does not have a significant effect on the selection of tourist destinations. Ansilari has a significant influence on the selection of tourist destinations. Simultaneously, amenity, accessibility and anxiety have a significant effect on the selection of tourist destinations. Keywords: Amenity, Accessibility, Ancillary, Tourist Destination, Destination Abstrak Objek wisata merupakan hal yang sangat penting dalam industry pariwisata. Pemasaran jasa pariwisata ini sangat tergantung dengan keadaan objek wisata Banyak juga objek wisata yang sepi pengunjung. Ada beberapa faktor yang menyebabkan tujuan wisata tidak dipilih oleh wisatawan, antara lain amenitas atau sarana dan prasarana yang kurang lengkap dan menarik. Aksesibilitas menuju lokasi sulit dijangkau oleh transportasi dan ansilari atau pengelola yang tidak professional. Sehingga penelitian ini dilakukan guna menganalisis faktor-faktor tersebut apakah benar berpengaruh terhadap pemilihan tujuan wisata. Metode yang digunakan adalah metode kuantitatif dengan penggunaan data dari BPS. Selanjutnya dianalisis dengan regresi linier berganda dengan SPSS 26. Hasilnya, amenitas secara parsial berpengaruh signifikan dan terhadap pemilihan tujuan wisata. Aksesibilitas tidak berpengaruh signifikan terhadap pemilihan tujuan wisata. Ansilari berpengaruh signifikan terhadap pemilihan tujuan wisata. Secara simultan amenitas, aksesibilitas dan ansilari berpengaruh signifikan terhadap pemilihan tujuan wisata. Kata Kunci: Amenitas, Aksesibilitas, Ansilari, Tujuan Wisata, Destinasi.
Analisis Kepemimpinan Transaksional, Remunerasi, Sistem Informasi Manajemen dan Komitmen Organisasi Wenny Desty Febrian; Ari Apriani; Muhamad Al Faruq Abdullah
Prosiding Seminar SeNTIK Vol. 7 No. 1 (2023): Prosiding SeNTIK 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian adalah untuk memberikan gambaran hasil yang ada dari penelitian sebelumnya dan memberikan kesimpulan dari peneliti. Metode penelitian yang digunakan adalah literature review yang berasal dari artikel ilmiah yang ada di berbagai jurnal dunia yang relevan dengan variabel tersebut. Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor-faktor yang mendorong employee engagement pada karyawan, variabel intervening yang secara langsung dan tidak langsung dapat mempengaruhi employee engagement, dan apa yang diyakini dapat mendorong employee engagement dalam organisasi. Hal ini untuk melihat hubungan antara dua variabel independen. Artikel sebelumnya terkait dengan judul. Ternyata ada beberapa variabel yang signifikan dan tidak signifikan. Kebaruan dari penelitian ini adalah terbentuknya kerangka model penelitian yang baru,system informasi manajemen dan hasil studi literature review menunjukkan adanya hubungan antara kompensasi dengan employee engagement, dan hasil penelitian menunjukkan bahwa perusahaan dapat menciptakan employee engagement. Anda dapat menggunakan jumlah hari sebagai referensi.