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All Journal MEDIA BISNIS E-Jurnal Manajemen Trisakti School of Management (TSM) Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
NUNO SUTRISNO
Trisakti School of Management
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENINGKATAN PANGSA PASAR PERUASHAAN E-COMERCE MELAUI CUSTOMER LOYALTY CELINE LIMOUS; NUNO SUTRISNO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 1 No 3 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (574.046 KB)

Abstract

The purpose of this study was to determine the effect of Social Media Marketing Activities through Value Equity, Brand Equity, and Relationship Equity, on Customer Loyalty on customers of the Zalora Indonesia e-commerce site in Jakarta. The research method used in this research is through a survey. Data analysis was carried out quantitatively and used a causal research design. The sampling method used in this research is to use Non-Probability Sampling with Purposive Sampling technique. The total sample used in this study was 297 respondents. The data analysis technique used in this research is Structural Equation Modeling (SEM). The results of this study indicate that Social Media Marketing Activities through Value Equity, Brand Equity, and Relationship Equity have a significant influence on Customer Loyalty. This research is expected to provide input or advice to e-commerce companies, especially Zalora Indonesia, which is the object of this study how to increase the Brand Loyalty of its consumers, because it can have an impact on increasing the market share of e-commerce companies in Indonesia.
PENGARUH PERCEIVED EASE OF USE, PERCEIVED SECURITY, DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION GUNA MENINGKATKAN PANGSA PASAR RICKY YOHANES; NUNO SUTRISNO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 2 No 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.242 KB)

Abstract

The purpose of this study is to analyze and examine the influence of perceived ease of use, perceived security, and customer satisfaction toward repurchase intention on Acer website users who do purchase laptop product in DKI Jakarta. The research form used in this study is descriptive and causal research, using five points of likert scale to measure all variables. Sample collected using purposive sampling technique with primary and secondary data and using 144 respondents. Data analytic method using in this study is multiple linear regression with IBM SPSS 25 statistical test tools. The result of this research has shown that perceived ease of use, perceived security, and customer satisfaction have an effect on repurchase intention to Acer website users who do purchase laptop product in DKI Jakarta.
Peningkatan Penjualan melalui Brand Loyalty Fenny Chaindra Tanuwijaya; Nuno Sutrisno
Media Bisnis Vol 14 No 2 (2022): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v14i2.1676

Abstract

This research aims to determine the effect of Brand Evaluation, Trust, Satisfaction, Brand Relationship, Brand Affect, Brand Image, and Product Quality on Brand Loyalty users of Dettol antiseptic bath soap in DKI Jakarta. The population in this study was the customers of of Dettol antiseptic bath soap, living in DKI Jakarta. The samples were 146 respondents by purposive sampling method. The Assessment of each variable used 5 points of Likert Scale. Data processing used multiple regression. The results of this study indicate that there is an influence Trust, Satisfaction, Brand Image, and Product Quality on Brand Loyalty of Dettol antiseptic bath soap in DKI Jakarta.
Peran Accounting & Finance terhadap Incoming Sales di PT. Trans Retail Indonesia Jonathan Christianto; Arton Briyan Prasetio; Nuno Sutrisno; Beny Beny
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 1 No 2 (2022): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v1i2.1893

Abstract

This internship report is intended to explain the author's activities in the joint internship process at PT. Trans Retail Indonesia through the Independent Campus Certified Internship program organized by the Ministry of Education and Culture. In this report, it will be explained how the author's daily life as part of the accounting and finance internship participants. The things that are explained will include the division of tasks within the Accounting and Finance team, the work assigned by the mentor to the author, and also how the process of carrying out the final project is. The final project takes the theme Flow Incoming sales which contains the flow of incoming money at PT. Trans Retail Indonesia from the store to the head office.
Peran Client Service dalam Business Development PT. Hashmicro Solusi Indonesia Meiliea Meiliea; Muhammad Ghazi; Klemens Wedanaji Prasastyo; Nuno Sutrisno
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 2 No 1 (2023): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v2i1.1895

Abstract

This report is prepared as a brief explanation of the activities carried out during the implementation ot the MBKM (Merdeka Belajar Kampus Merdeka) Internship program at PT Hashmicro Solusi Indonesia. The Implementation of the Internship activities is carried out in the business development division, the client sub-division. Work in this division focuses on mining data for cold calls, entering leads data into the company’s system, collecting information related to client needs and offering the system needed by clients, confirming meeting schedules or presentation demos, and filling out daily report on business development, client service, and cold calls.
Faktor-Faktor yang Mempengaruhi Purchase Intention Pebanji Pebanji; Nuno Sutrisno
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 3 No 2 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v3i2.2157

Abstract

The purpose of this study was to determine the effect of Price, Product, Promotion, Place, Cultural Influence, Social Influence, Personal Influence, and Psychological Influence on Purchase Intention of Wardah Lipstick Product in DKI Jakarta. The research method used in this research is through a survey. The data analysis was done quantitatively and used a casual research design. The sampling method used in this study is to use Non-Probability Sampling with purposive sampling technique. All sample data obtained by distributing questionnaires totaled 136 respondents and will be processed using SPSS 25 software. The data analysis technique used in this study is multiple linear regression. The results of this study indicate that Social Influence, Personal Influence, and Psychological Influence have an influence on Purchase Intention. But Price, Product, Promotion, Place and Culture Influence have no significant impact on Purchase Intention. This research is expected to provide input or suggestions to cosmetics companies especially Wardah Cosmetic on their Lipstick Products which is the object of this research, is to be able to increase its competitiveness and market share in cosmetic products in Indonesia.
Peningkatan Penjualan melalui Brand Loyalty Fenny Chaindra Tanuwijaya; Nuno Sutrisno
Media Bisnis Vol. 14 No. 2 (2022): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v14i2.1676

Abstract

This research aims to determine the effect of Brand Evaluation, Trust, Satisfaction, Brand Relationship, Brand Affect, Brand Image, and Product Quality on Brand Loyalty users of Dettol antiseptic bath soap in DKI Jakarta. The population in this study was the customers of of Dettol antiseptic bath soap, living in DKI Jakarta. The samples were 146 respondents by purposive sampling method. The Assessment of each variable used 5 points of Likert Scale. Data processing used multiple regression. The results of this study indicate that there is an influence Trust, Satisfaction, Brand Image, and Product Quality on Brand Loyalty of Dettol antiseptic bath soap in DKI Jakarta.
Co-Authors Arton Briyan Prasetio BENY BENY CELINE LIMOUS Fenny Chaindra Tanuwijaya Jonathan Christianto KLEMENS WEDANAJI PRASASTYO Meiliea Meiliea Muhammad Ghazi Pebanji Pebanji RICKY YOHANES