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All Journal Jurnal Suara Pengabdian 45 EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Asta Nugraha
Universitas 17 Agustus 1945 Semarang
Economics, Econometrics & Finance Education Social Sciences Other

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Strategi Mengembangkan Citra Desa Wisata Dan Potensi Daya Dukung Kegiatan Ekonomi Desa Di wilayah Dusun Karangjoho, Kelurahan Gondoriyo, Kecamatan Ngaliyan, Kota Semarang Imam Gozali; Honorata-Ratnawati; Asta Nugraha
Jurnal Suara Pengabdian 45 Vol. 1 No. 3 (2022): September: Jurnal Suara Pengabdian 45
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1718.27 KB) | DOI: 10.56444/pengabdian45.v1i3.108

Abstract

Pengabdian kepada Masyarakat ini bertujuan merumuskan strategi mengembangkan citra Desa Wisata dan potensi daya dukung kegiatan ekonomi desa yang terletak di wilayah Dusun Karangjoho Kelurahan Gondoriyo, Kecamatan Ngaliyan, Kota Semarang, dengan produk utamanya, Curug (air terjun). Pengabdian kepada Masyarakat ini dilakukan dengan menggunakan pendekatan metode deskriptif kualitatif dengan teknik analisis participant observation dan wawancara baik terstruktur maupun terbuka, dengan menekankan pada keterlibatan masyarakat lokal. Untuk tujuan ini, peneliti melakukan kegiatan: 1) mengidentifikasi atmosfer desa wisata, 2) mengidentifikasi budaya lokal, 3) arah pelestarian lingkungan. 4) kegiatan perekonomian Desa Wisata. Adapun hasil pengabdian kepada masyarakat ini menemukan identitas geografis berupa: curug /grojogan, sungai irigasi, sawah, goa mistis, hutan taman, jembatan comblang, produk kearifan lokal nasi bledug dan wedang sinom, serta seni budaya lokal tabuh lesung yang dapat mengubah citra desa wisata khas Gondoriyo Ngaliyan. Selain itu juga adanya obyek wisata ini dapat meningkatkan kegiatan ekonomi masyarakat Gondoriyo dilihat dari bertumbuhnya warung-warung jajanan dan toko ritel.
Membangun Keberlanjutan Usaha UMKM Makanan dan Minuman Berbasis Manajemen Keuangan di Kabupaten Pemalang Nurchayati; Bambang Riyadi; Suparmi; Siti Aminah; Asta Nugraha
Ekobis Abdimas Vol 4 No 2 (2023): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.4.2.8108

Abstract

This community service aims to help improve the sustainability of food and beverage Micro, Small, and Medium Enterprises (UMKM) in Pemalang Regency through the effective application of financial management. Pemalang Regency, like many regions in Indonesia, has a thriving UMKM sector in the food and beverage industry. However, many of them face various issues, including a lack of understanding of good financial management. This community service includes training and mentoring for UMKM owners in the effective implementation of financial management. Business owners are provided with an understanding of the importance of proper financial record-keeping, budget planning, cash management, and wise investment. They are also given access to simple accounting software to assist them in recording financial transactions. The impact of this community service is highly positive. Owners of food and beverage UMKM in Pemalang Regency can optimize the use of their financial resources, improve operational efficiency, and generate higher profits. They are also better equipped to handle financial risks and have improved access to sources of financing. Furthermore, this activity contributes to increased employment opportunities in the region, supports the local economy, and enhances the quality of life for the surrounding community. More competitive UMKM also enhances the competitiveness of Pemalang Regency in the regional market. In conclusion, this community service has successfully enhanced the sustainability of food and beverage UMKM in Pemalang Regency through the effective implementation of financial management. With improved understanding and skills in financial management, UMKM can better address financial challenges and contribute to local economic growth.
Co-Authors Bambang Riyadi Imam Gozali Nurchayati Ratnawati Dwi Putranti Honorata Siti Aminah Suparmi