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All Journal Jurnal Pengabdian Mandiri EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Bambang Riyadi
Universitas 17 Agustus 1945 Semarang
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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MOTIVASI USAHA MELALUI DIVERSIFIKASI PRODUK JAMUNE BUK’E YANG BERKELANJUTAN Nurchayati Nurchayati; Sukardi Sukardi; Bambang Riyadi; CH. Asta Nugraha
JURNAL PENGABDIAN MANDIRI Vol. 2 No. 7: Juli 2023
Publisher : Bajang Institute

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Abstract

Pengabdian masyarakat ini bertujuan untuk memotivasi dan memberdayakan para pengrajin jamu dalam industri jamu tradisional melalui strategi diversifikasi produk yang berkelanjutan. Dalam konteks ini, diversifikasi produk mencakup pengembangan variasi produk jamu dengan menggali potensi bahan baku lokal yang beragam dan pengenalan teknologi modern dalam proses produksi. Melalui pelatihan dan pendampingan, para pengrajin jamu diberdayakan untuk memahami tren pasar dan kebutuhan konsumen, sehingga mereka dapat menghasilkan produk jamu yang lebih inovatif, menarik, dan sesuai dengan preferensi pelanggan. Diversifikasi produk juga membuka peluang akses pasar yang lebih luas dan meningkatkan daya saing industri jamu tradisional di tingkat lokal maupun internasional. Dalam upaya berkelanjutan, pengabdian ini juga mendorong pemanfaatan bahan baku dari sumber daya alam yang lestari dan berkelanjutan, guna mendukung pelestarian lingkungan dan keberlanjutan industri jamu. Dengan demikian, diharapkan usaha diversifikasi produk jamu akan memberikan dampak positif bagi peningkatan kesejahteraan Pengrajin, masyarakat, serta pelestarian budaya dan lingkungan
Membangun Keberlanjutan Usaha UMKM Makanan dan Minuman Berbasis Manajemen Keuangan di Kabupaten Pemalang Nurchayati; Bambang Riyadi; Suparmi; Siti Aminah; Asta Nugraha
Ekobis Abdimas Vol 4 No 2 (2023): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.4.2.8108

Abstract

This community service aims to help improve the sustainability of food and beverage Micro, Small, and Medium Enterprises (UMKM) in Pemalang Regency through the effective application of financial management. Pemalang Regency, like many regions in Indonesia, has a thriving UMKM sector in the food and beverage industry. However, many of them face various issues, including a lack of understanding of good financial management. This community service includes training and mentoring for UMKM owners in the effective implementation of financial management. Business owners are provided with an understanding of the importance of proper financial record-keeping, budget planning, cash management, and wise investment. They are also given access to simple accounting software to assist them in recording financial transactions. The impact of this community service is highly positive. Owners of food and beverage UMKM in Pemalang Regency can optimize the use of their financial resources, improve operational efficiency, and generate higher profits. They are also better equipped to handle financial risks and have improved access to sources of financing. Furthermore, this activity contributes to increased employment opportunities in the region, supports the local economy, and enhances the quality of life for the surrounding community. More competitive UMKM also enhances the competitiveness of Pemalang Regency in the regional market. In conclusion, this community service has successfully enhanced the sustainability of food and beverage UMKM in Pemalang Regency through the effective implementation of financial management. With improved understanding and skills in financial management, UMKM can better address financial challenges and contribute to local economic growth.
Co-Authors Asta Nugraha CH. Asta Nugraha Nurchayati Nurchayati Nurchayati Siti Aminah Sukardi Sukardi Suparmi