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All Journal Jurnal Bisnis dan Manajemen JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Teori dan Terapan Jurnal Manajemen Pemasaran Buletin Ilmiah Nagari Membangun Jurnal Abdi Masyarakat (JAM) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Fokus Manajemen Bisnis International Journal of Tourism and Hospitality in Asia Pasific Jurnal Ekonomi, Teknologi dan Bisnis JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit)
Fatchur Rohman
Fakultas Ekonomi Dan Bisnis Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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The Effect Of Brand Innovativeness And Social Media Marketing Activity On Brand Loyalty Mediated By Brand Love In Local Luxury Fashion Brands Arie Andani Savitri; Fatchur Rohman; Sri Palupi Prabandari
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 2 No. 12 (2023): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v2i12.76

Abstract

This study examines the effect of brand innovativeness and social media marketing activity on brand loyalty and brand love, the effect of brand love on brand loyalty, and the effect of brand love mediating brand innovativeness and social media marketing activity. The research approach used in this research was a quantitative approach with explanatory research. The sampling technique used in this research is non-probability sampling with a purposive sampling technique with 250 respondents. The data collection technique used in this study was a questionnaire distributed online via Google Forms. The data measurement technique used in this study is a Likert Scale. Data analysis methods through Validity Test, Reliability Test, Descriptive Analysis, and Partial Least Square (PLS) based SEM Analysis. The results showed that 1) brand innovativeness was proven to affect brand loyalty to the Suedeson brand, 2) Brand innovativeness is proven to affect brand love for the Suedeson brand, 3) Social media marketing activity is proven to affect brand loyalty for the Suedeson brand, 4) Social media marketing activity is proven to affect brand love for the Suedeson brand, 5) Brand love is proven to affect brand loyalty for the Suedeson brand, 6) brand innovativeness is proven to affect brand loyalty through brand love mediation.
No quarantine, is it safe to travel? Christin Susilowati; Rila Anggraeni; Fatchur Rohman
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2330

Abstract

ABSTRACTOne of the sectors most affected by the Covid-19 pandemic is tourism, especially because of the quarantine policy. The quarantine policy is considered an effective strategy to prevent and control the transmission of COVID-19. Quarantine refers to efforts to identify exposure to Covid-19 in a person by segregating and restricting movement. The public hope that the tourism sector will soon improve with the elimination of the quarantine policy. The removal of the quarantine policy as a form of leeway is considered to be able to increase people's intention to travel and boost economic recovery. However, some experts argue that this policy is less effective because people still have concerns over the unexpected emergence of new variants of Covid-19. This explanatory study aims to analyze the perception of quarantine elimination effect on attitude and travel intentions. The study used a survey as the data collection method. The results showed that perceived risk negatively affects tourists' attitudes toward quarantine elimination policies and travel intentions. The tourism provider need to comprehend tourist perceived risk and capable to give valuable information to reduce the risk perception.
Co-Authors Achmad Yunus Alfalasifatul Azizah Andarwati Andarwati Ani Kartikasari Arie Andani Savitri Catharina Aprilia Hellyani Catharina Louise Rhynanti Christin Susilowati Dwi Saputro Eka Chandradi Yudha Eka Fais Wahyuli Eka Putri Rifandani Evi Sa’adah Farah Salsabila Gladys Kurniawan Junida Putra Ananta Bakti Muhammad Idham Sofyan Noermijati, Noermijati Nuril Aulia Munawaroh Raditha Dwi Vata Hapsari Raditha Hapsari Renny Annisa Rila Anggraeni Rr Ayu Firdausiah Sri Palupi Prabandari Sumiati . Sunaryo Sunaryo Tatong Hariyanto Taufiq Ismail Tita Hariyanti Unix Cahya Husada