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All Journal Jurnal Siasat Bisnis Journal The Winners JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Benefit: Jurnal Manajemen dan Bisnis International Multidiciplinary Conference on Social Sciences (IMCoSS) Jurnal Terapan Manajemen dan Bisnis Al Tijarah Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business Dinasti International Journal of Digital Business Management Economics and Digital Business Review Charity : Jurnal Pengabdian Masyarakat eProceedings of Management Jurnal Manajemen Maranatha
Cut Irna Setiawati
Universitas Telkom
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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Pengaruh Corporate Rebranding dan Inovasi Produk Pegadaian Digital Service (PDS) terhadap Brand Image PT Pegadaian di Kota dan Kabupaten Bandung Adzka Ayuna Ginanjar; Cut Irna Setiawati
Economics and Digital Business Review Vol. 3 No. 2 (2022): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v3i2.238

Abstract

Tujuan penelitian ini guna memahami corporate rebranding dan inovasi produk terhadap brand image pada PT Pegadaian di Kota dan Kabupaten Bandung, penelitian yang dipergunakan yakni penelitian analisis deksriptif dan kausal dengan pendekatan kuantitatif. Penelitian ini mempergunakan tingkat kesalahan 5 %, serta sampelnya berjumlah 400 Responden. Dari hasil penganalisisan, Corporate Rebranding masuk ke dalam kategori baik, dan Inovasi Produk termasuk kedalam kategori sangat baik. Selanjutnya hasil penelitian ini menunjukan bahwasanya corporate rebranding dan inovasi produk berpengaruh signifikan secara parsial terhadap brand image PT Pegadaian dan corporate rebranding dan inovasi produk berpengaruh secara stimulant terhadap brand image PT Pegadaian sebesar 33,06 % sementara sisanya dipengaruhi oleh faktor lainnya yang tidak diteliti dalam penelitian ini. Hasil penelitian tersebut tentunya terdapat kesamaan dengan hasil penelitian terdahulu.
Analisis Penerapan Model Utaut 2 pada Adopsi Gopay di Kota Bandung Nabila Noorkania Hamzah; Cut Irna Setiawati
Economics and Digital Business Review Vol. 3 No. 1 (2022): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v3i1.243

Abstract

Dengan adanya teknologi dan fasilitas internet, penyebaran informasi semakin cepat, lebih luas dan dapat dicek keakuratannya dengan lebih mudah. Perkembangan teknologi seiring dengan kemunculan inovasi digital seperti financial technology. Untuk terus mendukung inklusi keuangan kini GoPay meningkatkan layanannya di dalam ataupun di luar ekosistem GOJEK agar dapat diakses oleh seluruh kalangan masyarakat Indonesia. Strategi pengembangan fitur dan produk GoPay memiliki empat pilar fundamental yaitu keamanan, kenyamanan, layanan andalan masyarakat dan misi sosial. Di dalam penelitian ini akan dilakukan dengan UTAUT yang terbaru dan sudah dimodifikasi yakni UTAUT2, sebuah literatur mengenai adopsi teknologi termasuk seperti teknologi finansial seperti cashless payment, mobile payment, dan teknologi informasi (Venkatesh et al., 2012). Tujuan dari penelitian ini adalah untuk menganalisis Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Hedonic Motivation, Habit, Price Value, Behavioral Intention terhadap Use Behavior GoPay. Jenis penelitian ini yang digunakan adalah deskriptif dan kausal. Metode pengambilan sampel menggunakan non-probability sampling jumlah 385 orang. Penelitian bersifat kuantitatif menggunakan model SEM-PLS (v 3.3.5). Hasil penelitian menunjukkan bahwa performance expectancy, effort expectancy, social influence, hedonic motivation dan facilitating condition ditolak. Dan price value, habit dan behavioral intention diterima
Analisis Minat Pengguna Layanan Telemedicine Halodoc Di Kota Bandung Dengan Menggunakan Model Modifikasi UTAUT2 Tanika Melinda; Cut Irna Setiawati
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.2212

Abstract

Abstrak Halodoc merupakan perusahaan kesehatan teknologi, yang bergerak di bidang sosialisasi konsultasi kesehatan online. Didirikan oleh Jonathan Sudharta di Jakarta pada tahun 2016 dan merupakan salah satu dari 100 perusahaan kesehatan digital global teratas yang diterbitkan oleh Medical Technology Report. Penelitian ini ditunjukan untuk mengkaji faktor-faktor yang berpengaruh antara perilaku minat konsumen atas pelayanan kesehatan menggunakan aplikasi Halodoc di Kota Bandung dengan menggunakan teori Modified Technology Acceptance and Use Model 2 (UTAUT 2). Penelitian ini menerapkan pendekatan deskriptif untuk menjelaskan persepsi konsumen terhadap variabel dan mengkaji hubungan sebab akibat antar variabel berdasarkan hipotesis penelitian. Pemungutan data dilakukan dengan membagikan kuesioner online melalui Google Forms, mendapatkan 324 orang yang tinggal di Kota Bandung. Metode analisis data menerapkan Structural Equation Modeling (SEM) menggunakan software SmartPLS.3.0. Hasil kajian mendapatkan hasil bahwa termuat lima faktor yang mempengaruhi Behavioral Intention dalam modifikasi model UTAUT 2 yaitu nilai harga, kebiasaan, fasilitas kondisi, ekspektasi kinerja, dan risiko yang dirasakan. Pada saat yang sama, ada tiga efek positif pada perilaku penggunaan, yaitu Behavior Intention, Habit dan Facilitating Condition Dalam penelitian ini, baik faktor behavioral intent (70,25%) dan use behavior (66,78%) dihitung memiliki daya penjelas yang kuat, dan termasuk dalam kategori “Large Godness of Fit”. Kata Kunci : Telemedicine; Halodoc; Modifikasi UTAUT 2 Abstract Halodoc is a health technology company, which is engaged in the socialization of online health consultations. Founded by Jonathan Sudharta in Jakarta in 2016 and is one of the top 100 global digital health companies published by Medical Technology Report. This study aims to analyze the factors that influence the behavior of consumer interest in health services using the Halodoc application in the Bandung using the Modified Technology Acceptance and Use Model 2 (UTAUT 2) theory. This study uses a descriptive approach to explain consumer perceptions of variables and examines causal relationships between variables based on research hypotheses. Data was collected by distributing online questionnaires through Google Forms, for 324 people living in the city of Bandung. The data analysis technique used is Structural Equation Modeling (SEM) with SmartPLS.3.0 software. The results showed that there were five factors that influenced Behavioral Intention in the modification of the UTAUT 2 model, namely price value, habits, condition facilities, performance expectations, and perceived risk. At the same time, there are three positive effects on usage behavior, namely Behavior Intention, Habit, Facilitating Condition In this study, both behavioral intent (70.25%) and use behavior (66.78%) were calculated to have strong explanatory power, and were included in the "Large Godness of Fit" category. Keywords: Telemedicine; Halodoc; Modification of UTAUT 2
Counting Teller Quantity for Better Queue in Financial Institution: Case of Bank Central Asia, Metro Indah Mall Branch Office-Bandung Cut Irna Setiawati; Farah Atsila Budyanna
Jurnal Bisnis Manajemen Vol 18, No 2 (2017): September 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.695 KB) | DOI: 10.24198/jbm.v18i2.37

Abstract

A queue is frequently encountered in financial transaction at the bank. The similar thing also occurs at Bank Central Asia (BCA), Bandung. BCA Bank actually has SOP stating that it allocates 5 minutes for financial service at the teller. This research aims to precisely determine the total calculation of teller at BCA Bank. Research methodology uses a quantitative method and it encompasses the descriptive research where the operational variable functioned is a multichannel-single phase (M/M/S). There is more than one teller operating and there is only one service phase that must be passed by the customers to finish the transaction. The results showed that each teller could serve 10 persons per hour and teller busy level is 97%. The average time spent by each customer in the system is 63 minutes and in the queue line is 57 minutes. This research results showed that there should be 7 tellers to get an optimal result, meaning that BCA Bank should provide three more tellers per day. Providing more tellers will indicate better benefits for the customer.
Pengaruh Customer Relationship Management Berupa Goclub Feature terhadap Loyalitas Pengguna Aplikasi Gojek di Kota Bandung Resti Resti; Cut Irna Setiawati
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.2214

Abstract

Abstrak Kondisi persaingan perusahaan berbasis digital semaikin ketat, saat ini perusahaan dituntut untuk dapat memberikan yang terbaik agar dapat mempertahankan dan meningkatkan loyalitas pelanggan. Salahnya satu cara bagi perusahaan adalah dengan menerapkan customer relationship management (CRM) yaitu dengan adanya program loyalitas pelanggan. Adanya program loyalitas yang dilakukan oleh Gojek yang di namakan GoClub memiliki banyak keunggulan, namun dari banyaknya keunggulan yang dimiliki masih banyak ditemukan keluhan mengenai GoClub. lPenelitian lini lbertujuan luntuk lmengetahui ldan lmenganalisis lcustomer lrelationship lmanagement l(CRM) lterhadap lloyalitas lpengguna laplikasi lGojek ldi lKota lBandung. lMetode lpenelitian lyang ldigunakan ladalah lmetode lkuantitatif ldengan ljenis lpenelitian ldeskriptif-kausalitas. lPengambilan lsampel ldilakukan ldengan lteknik lnon lprobability lsampling lyang ldigunakan ladalah lnon-probabiblity lsampling ldengan l100 lresponden lpengguna laplikasi lGojek ldi lKota lBandung. lTeknik lanalisis ldata lyang ldigunakan lanalisis ldeskriptif ldan lanalisis lregresi lsederhana. lBerdasarkan lhasil lanalisis ldeskriptif lcustomer lrelationship lmanagement l(CRM) ldan lloyalitas lpelanggan lsudah ltermasuk ldalam lkategori lsangat lbaik. lBerdasarkan lhasil lpenelitian lmenunjukan lbahwa lcustomer lRelationship lmanagement lberupa lGoClub lfeature lmemiliki lpengaruh lyang lsignifikan lterhadap lloyalitas lpengguna laplikasi lGojek ldi lKota lBandung ldengan lpersentase lsebesar l83,9% ldan lsisanya l16,1% ldipengaruhi loleh lfaktor llainnya lyang ltidak lditeliti lpada lpenelitian lini. Kata Kunci: Customer Relationship Management, Loyalitas Pelanggan. Abstract The competitive conditions of digital-based companies are getting tighter, currently companies are required to be able to provide the best in order to maintain and increase customer loyalty. One way for companies is to implement customer relationship management (CRM), namely by having a customer loyalty program. The existence of a loyalty program carried out by Gojek called GoClub has many advantages, but from the many advantages it has, there are still many complaints about GoClub. lThis lstudy laims lto ldetermine land lanalyze lcustomer lrelationship lmanagement l(CRM) lon lthe lloyalty lof lGojek lapplication lusers lin lthe lcity lof lBandung.The lresearch lmethod lused lis la lquantitative lmethod lwith lthe ltype lof ldescriptive-causality lresearch. lSampling lwas ldone lby lnon-probability lsampling ltechnique lused lwas lnon-probabiblity lsampling lwith l100 lrespondents lusing lthe lGojek lapplication lin lthe lcity lof lBandung. lThe ldata lanalysis ltechnique lused lwas ldescriptive lanalysis land lsimple lregression lanalysis. lBased lon lthe lresults lof ldescriptive lanalysis lof lcustomer lrelationship lmanagement l(CRM) land lcustomer lloyalty lis lincluded lin lthe lvery lgood lcategory. lBased lon lthe lresults lof lthe lstudy, lit lshows lthat lcustomer lrelationship lmanagement lin lthe lform lof lGoClub lfeature lhas la lsignificant linfluence lon lthe lloyalty lof lGojek lapplication lusers lin lthe lcity lof lBandung lwith la lpercentage lof l83.9% land lthe lremaining l16.1% lis linfluenced lby lother lfactors lnot lexamined lin lthis lstudy. Keywords: Customer Relationship Management, Customer Loyalty.
Analisis event marketing dan keputusan pembelian produk fashion lokal dikalangan pengunjung KICKFEST Bandung Cut Irna Setiawati; Vicha Tafeni Meitasari
Al Tijarah Vol. 6 No. 2 (2020): Al Tijarah | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v6i2.5334

Abstract

Sejak KICKFEST Bandung tahun 2017 ada penurunan yang terjadi di brand clothing sebesar 30-40% dikarenakan  konsumen beralih ke penjualan online dan e-commerce. Selain itu, faktor lain dari penurunSejak KICKFEST Bandung tahun 2017 ada penurunan yang terjadi di brand clothing sebesar 30-40% dikarenakan  konsumen beralih ke penjualan online dan e-commerce. Selain itu, faktor lain dari penurunan clothing dan distro, karena ada perubahan dalam gaya hidup masyarakat untuk tahun sekarang bergaya dalam bentuk fashion bukan menjadi prioritas, untuk zaman sekarang banyak masyarakat harus memilih liburan ke tempat bagus lalu mem-posting ke sosial media. Sehingga itu menjadi kurangnya suatu ketertarikan pengunjung dalam brand fashion produk lokal di acara KICKFEST Bandung. Penelitian ini untuk menganalisis bagaimana gambaran event marketing dan keputusan pembelian serta untuk menguji seberapa pengaruh event marketing terhadap keputusan pembelian. Penelitian ini termasuk dalam jenis penelitian deskriptif serta metode penelitian kuantitatif. Penelitian ini menggunakan teknik sampling yaitu non-probablity sampling dan menggunakan purposive sampling. Metode pengumpulan data menggunakan kuesioner sebanyak 100 pengunjung. Analisis data yang digunakan adalah analisis regresi linier sederhana. Hasil penelitian menunjukan bahwa tanggapan pengunjung KICKFEST Bandung 2019 mengenai gambaran event marketing mendapatkan rata-rata total skor 74,67% dan mengenai keputusan pembelian mendapatkan penilaian paling tinggi dengan total skor nilai 75,9%. Terakhir, event marketing berpengaruh signifikan terhadap keputusan pembelian sebesar 52,85%.
DETERMINING BUSINESS CONSTRAINTS AMONG INDONESIAN WOMAN ENTREPRENEURS: STUDY FROM LOCAL MSME COMMUNITY Setiawati, Cut Irna; Zulfaa Putri Nabiilah
Dinasti International Journal of Digital Business Management Vol. 1 No. 3 (2020): Dinasti International Journal of Digital Business Management (April - May 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i3.255

Abstract

The rapid growth in the number of women entrepreneurs, isn’t equal to the growth of their businesses which are relatively slower. Same thing that occur to Benua Citra Niaga MSME community (BCNc), which have 66,67% women members. Only 30% of women entrepreneurs in BCNc who showed business growth, while other 70% are stagnant. Thus, this study aims to find out factors that constraining the business success of women entrepreneurs in BCNc. This study used a quantitative method. Factor analysis used for analyzing data. The findings of this study indicate that there are 9 dominant factors: lack of networks to financial institution, underestimated in the business and family environment, lack of business education and experience, unfavorable business regulation, unsupportive economic and political environment, assets price and taxes problem, work-life imbalance conflict, limited training and community access, and hiring unqualified employee. The most dominant factor is lack of networks to financial institution.
E-SERVICE QUALITY, CUSTOMER SATISFACTION, AND REPURCHASE INTENTION: ANALYZING THE IMPACT ON E-COMMERCE PLATFORM Putri, Putu Puspita Sari Sastradi; Setiawati, Cut Irna
Jurnal Aplikasi Manajemen Vol. 19 No. 4 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.04.11

Abstract

This research measured the effect of e-service quality on e-consumer satisfaction which has an impact on repurchase intention. This research aims to describe how the e-service quality conducted by e-commerce, named Bukalapak, affected e-consumer satisfaction, which will impact Bukalapak repurchase intention. This research uses quantitative methods with descriptive analysis. This research sampling technique was non-probability sampling and invited 150 respondents purchased on Bukalapak more than once as experience. Regarding data analysis techniques, this research used descriptive analysis and PLS-SEM analysis through SmartPLS 3.0 software. Based on description analysis, the e-service quality impacts e-consumer satisfaction since e-commerce provider has been provided programs such as the clear direction of giving comments and purchase feedback through online and application. Unfortunately, the repurchase intention on the e-commerce platform is below expectation (under sales). SEM-PLS results showed that e-service quality has a significant impact on e-consumer satisfaction in using e-commerce platforms. E-service quality has a significant impact on repurchase and e-consumer satisfaction has an impact on repurchase intention in using Bukalapak. Based on the results, e-service quality impacts repurchase intention through e-consumer satisfaction as a mediating variable in e-commerce platforms.
Analisis 7 Atribut e-Commerce Berbasis Website sebagai Dasar Preferensi Konsumen di Kota Bandung dengan Pendekatan Analisis Konjoin Suciati Puspitaningrum; Cut Irna Setiawati
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 2 Desember 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i2.14085

Abstract

Abstract The lifestyle in the era resulted in people's behavior, one of the activities and related to modern technology is e-commerce. This study aims to define the consumer preferences in Bandung when choosing e-commerce. Respondents in this study were 100 people who live in Bandung and who have used e-commerce, especially Shopee, Tokopedia, Bukalapak, Lazada, Blibli. The sampling method is a non-probability sampling technique. The method used in this research is a quantitative type using technical descriptive analysis and conjoint analysis. With 18 stimuli questions using a Likert scale. The results showed that there was a utility value at the attribute level of cash on delivery by the score is 0.208, an important attribute was in the payment method by the score is 23,882, and the highest consumer value index was stimulation with the combination of attribute payment method (cash on delivery), shipping costs (fixed) cost delivery, delivery speed (order now and sent now), the product warranty (can be exchanged for the same product), security (the website uses a data security system), product (product according to the description provided), website display (product advertisements on website view).
ECOPRENEURSHIP PADA INDUSTRI PERIKANAN: BAGAIMANAKAH MANIFESTASI ECO-INNOVATION PADA FISH ‘N BLUES ENTERPRISE? Cut Irna Setiawati; Zidnie Ilma
Jurnal Manajemen Maranatha Vol 17 No 1 (2017)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v17i1.412

Abstract

The purpose of this study is to describe the eco-innovation manifested by Fish 'n Blues (FnB) as the realization of ecopreneurship and innovation in the fishery industry in Indonesia. This research is descriptive research with qualitative method. The informants in this study consisted of the owner and FnB staff who have been in accordance with the indicators and justification of the purpose of this study, as many as 5 people. Researchers conducted in-depth interviews with employees who were in Fish 'n Blues directly to dig up the required information. In data analysis technique, the researcher is guided by data analysis in field Miles & Huberman model, consisting of data collection, data reduction, display data, conclusion drawing and verification. The result of this research shows that eco-innovation in FnB consists of six categories consisting of product care, minor product improvement, major product improvement, functional innovation, system innovation and scientific breakthrough. In practice, product care innovation is carried out in the process of selling environmentally friendly seafood products, both raw and processed products. In minor product improvement, FnB has a product line by selling raw and processed products, so it is not just the catch. Minor changes such as seaweed pilus products, tuna meatballs, pastel shells, crispy blood clams and egg blood shells. Major product improvement is a change in the function of raw tuna products commonly used as the main menu into Tuna Spread as an additional product for other food spreads such as bread and biscuits. FnB uses a cassava bag instead of a plastic bag that becomes the solution in the plastic waste problem so that the innovation is in accordance with the functional innovation dimension related to ecopreneurship. FnB uses social media for promotions and campaigns. Selection of social media than other mass media such as television and magazine is in accordance with the dimensions of innovation system because of the innovation in communicating with consumers in a more effective way. The latter category is the scientific breakthrough that is environmentally friendly invention will affect on a wide scale or against some industry or so-called scientific breakthrough. Based on the results of the analysis, unfortunately until now FnB has not had a scientific breakthrough because FnB only focuses on selling products only. Keywords: ecopreneurship; Eco-innovation; Fish 'n Blues; Fisheries retailers
Co-Authors Abi Atarita Adzka Ayuna Ginanjar Agus Maolana Hidayat Andry Setyawan, Andry Astadi Pangarso Atarita, Abi Farah Atsila Budyanna Hamdani, Abdillah Ibnu Hiban Ida Nurnida Intan Garnita Nurrahmasari, Intan Garnita Nabila Noorkania Hamzah Palti Marulitua Sitorus Putri Meuthia Pratiwi Putri, Putu Puspita Sari Sastradi Renni Rengganis, Renni Resti Resti Sasky Isnaeni Ahdiyawati Sembiring, Reginta Leo Pranata Sherly Artadita Sita Deliyana Firmiarly Suciati Puspitaningrum Tanika Melinda Titin Rini Kartini Vicha Tafeni Meitasari Zidnie Ilma Zulfaa Putri Nabiilah