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All Journal Jurnal Ekonomi JURNAL PEMASARAN KOMPETITIF jurnal syntax admiration Annals of Management and Organization Research Mattawang: Jurnal Pengabdian Masyarakat Golden Ratio of Marketing and Applied Psychology of Business International Journal of Management Science and Information Technology (IJMSIT) Cerdika: Jurnal Ilmiah Indonesia DIGIBE: Digital Business and Entrepreneurship Journal
Arnolt Kristian Pakpahan
Universitas Trisakti
Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences

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Digital Entrepreneurship Training for Madrasah Students through a Community Service Program Arnolt Kristian Pakpahan; Gatri Lunarindiah; Febria Nalurita; Danang Islami; Aziza Idris Kurniawan
Mattawang: Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang4500

Abstract

This Community Service (PkM) program aims to enhance students’ understanding and skills in digital entrepreneurship at Madrasah Aliyah Negeri (MAN) 3 Central Jakarta. The program was initiated due to students’ limited ability to integrate digital technology into modern entrepreneurial concepts, particularly in product innovation, promotion, and online business management. The implementation method adopted a participatory approach involving workshops, practical simulations, digital marketing training, and direct mentoring in creating social media promotional content. The activity emphasized a learning by doing model, enabling students not only to understand theoretical concepts but also to apply them in real situations. The results show significant improvements in students’ ability to utilize digital platforms such as Instagram Business, Canva, and WhatsApp Business for school-based entrepreneurship projects. Students demonstrated higher creativity in product branding, content creation, and teamwork collaboration. This program effectively nurtured digital entrepreneurial mindsets and adaptive technological behavior, thereby strengthening students’ readiness to face future challenges in the digital economy.
Antecedents of Smartwatch Purchase Intention in Indonesia Ken Achmad Amran Prastanto; Arnolt Kristian Pakpahan
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 2 (2026): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i2.2090

Abstract

Rapid advances in digital technology and growing health awareness have contributed to the expansion of the wearable-device market, particularly the smartwatch market, in Indonesia. Smartwatches have evolved from simple accessories into multifunctional devices that support health monitoring, daily activities, communication, and productivity. This increasingly competitive market requires companies to understand the factors that influence consumers’ purchase intentions. This study examines the effects of electronic word of mouth (eWOM) on perceived value and customer attitude and investigates their subsequent effects on consumers’ purchase intentions toward smartwatches in Indonesia. A quantitative survey design was employed. Data were collected through an online questionnaire administered to 200 respondents who had knowledge of, experience with, or an interest in smartwatch products. Respondents were selected using nonprobability sampling with a purposive sampling technique. The data were analyzed using structural equation modeling with AMOS. The findings indicate that eWOM has positive and significant effects on both perceived value and customer attitude. Perceived value also has a positive and significant effect on customer attitude; however, its direct effect on purchase intention is not statistically significant. Customer attitude has a positive and significant effect on purchase intention. These findings demonstrate that online reviews, recommendations, and digitally disseminated information play an important role in shaping consumers’ value perceptions and attitudes toward smartwatches, which subsequently strengthen their purchase intentions. This study contributes to the consumer behavior and digital marketing literature by clarifying the role of eWOM, perceived value, and customer attitude in smartwatch purchase decisions. Practically, the findings provide insights for smartwatch companies seeking to develop effective digital marketing strategies in Indonesia.
Co-Authors Angelina Angelina Anisa Fitri Nurhidayah Annisa Kharisma Prameswari Ayu Ekasari Ayu Ekasari Aziza Idris Kurniawan Danang Islami Febria Nalurita Gatri Lunarindiah Hendra Febrian Hermanto Yaputra I Wayan Astu Upekca Ken Achmad Amran Prastanto Kristian Chandra Ryan Johan Sembiring Setiawan, Verrel Rhein Indra Willy Dery Adrian Yuana Jatu Nilawati Yudha Syafendra