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All Journal IJEEM - Indonesian Journal of Environmental Education and Management TIERS Information Technology Journal
Anugerah Tirta Kenanga Unggul Mitra Mandiri
Universitas Pendidikan Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science

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Analisis Manajemen Risiko Usaha (Studi Kasus Burgerchill) Anugerah Tirta Kenanga Unggul Mitra Mandiri; Muhammad Mufti Abdullah; Arya Budi Saputra; Nahda Nabilaturrahma; Najla Khairunnisa; Rian Ardiansah; Syti Sarah Maesaroh
IJEEM - Indonesian Journal of Environmental Education and Management Vol 7 No 1 (2022): IJEEM: Indonesian Journal of Environmental Education and Management Volume 7 Nomo
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/ijeem.v7i1.31676

Abstract

Burgechill merupakan Salah satu UMKM di Kota Bandung, di didirikan oleh Dzaky Muhammad Abdullah Rahim dan Naufal Muhammad Abdullah Rahim. Burgerchill sendiri menjual makanan home made burger dan berkonsep burger yang berukuran mini. Sesuai dengan namanya, yaitu Burgerchill atau Burger kecil untuk chill, dengan taglinenya adalah “Gak cukup satu”. Esensi dari penelitian ini untuk mengetahui sumber risiko yang ada pada perusahaan Burgerchill dan menganalisis penyebab dan cara penanggulangan risiko yang terjadi. Metode penelitian yang digunakan adalah metode analisis kualitatif deskriptif dan identifikasi risiko menggunakan metode cause effect analysist (fishbone).
UI/UX Design of the Shop Feature on the Seafood by Aruna Website Using the Design Thinking Method Anugerah Tirta Kenanga Unggul Mitra Mandiri; Rangga Gelar Guntara; Asep Nuryadin
TIERS Information Technology Journal Vol. 5 No. 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/tiers.v5i1.5459

Abstract

The current Seafood by Aruna website functions solely as a landing page to promote products, with actual sales still conducted through a marketplace. This reliance on a marketplace limits the brand's control over personalization, customer value, shopping experience, and brand identity due to strict platform policies and standards. Additionally, shifts in consumer behavior in the digital era indicate a desire for a more personalized, sustainable shopping experience that meets specific needs, including accurate product information and quality assurance. To address these challenges, this research aims to design an online shopping feature for the Seafood by Aruna website using the Design Thinking method. This approach is applied to understand user needs and address various pain points faced by consumers when shopping for seafood online. The research found that users require accurate delivery, reliable product information, and assurances of product freshness. Testing of the designed features using the System Usability Scale (SUS) yielded an average score of 90.12, categorized as "Best Imaginable." This score reflects that the developed features meet user expectations, thanks to the effective application of the Design Thinking method. The implications of this research suggest that developing a dedicated e-commerce platform enables Aruna to better control all aspects of the shopping experience, enhance customer satisfaction and loyalty, and strengthen its position in the e-commerce market. However, further development is needed to adapt the features to changing consumer behavior and market trends.
Co-Authors Arya Budi Saputra Asep Nuryadin Maesaroh, Syti Sarah Muhammad Mufti Abdullah Nahda Nabilaturrahma Najla Khairunnisa Rangga Gelar Guntara Rian Ardiansah