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All Journal Dinasti International Journal of Education Management and Social Science International Journal of Social Science Jurnal Penelitian Pendidikan Indonesia
PA Andiena Nindya Putri
ITB Stikom Bali, Bali, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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DETERMINING THE POPULARITY OF ISLAND TOURIST DESTINATIONS USING GOOGLE TRENDS ANALYSIS I Gusti Bagus Rai Utama; I Wayan Ruspendi Junaedi; PA Andiena Nindya Putri; Ni Putu Dyah Krismawintari
International Journal of Social Science Vol. 2 No. 2: Agustus 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v2i2.2131

Abstract

This study uses the Google Trends Tool to determine the popularity of four island tourist destinations in the world, namely Phuket, Bali, Hawaii, and Langkawi. The most popular tourist destinations are Hawaii, then Bali, then Phuket, and finally Langkawi. The results of the analysis show that from the beginning of 2000 to the end of 2021, almost all island tourist destinations in the world. Phuket destination is very popular for tourists who come from Thailand itself, Russia, Turkey, Hong Kong, and Singapore. Bali is very popular among tourists from Indonesia, the Netherlands, India, Australia, and Belgium. Hawaii is very popular among tourists from the United States itself, Japan, Canada, Brazil, and South Korea. While Langkawi is very popular among tourists who come from Malaysia itself, Singapore, Pakistan, Hong Kong, and Egypt.
Visitor segmentation of heritage tourist attraction in Indonesia using google trend analysis I Gusti Bagus Rai Utama; Ni Putu Dyah Krismawintari; I Wayan Ruspendi Junaedi; PA Andiena Nindya Putri; I Made Sumartana
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 1 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221673

Abstract

This study aims to determine the popularity of heritage tourist attractions, namely Borobudur, Prambanan, Besakih, and Tanah Lot using the Google Trends tool based on a historical database of the last five years. In addition to popularity, this study also determines the market segmentation of each tourist attraction based on the geographical origin of the tourists. The information and findings are expected to be used as consideration for the destination marketing strategy, and also to determine the promotion on the geographical origin of tourists. This analysis using Google trends yields several conclusions, in the beginning of 2000 to the end of 2021, almost all heritage tourist attractions have decreased in popularity, this is most likely due to a travel ban for tourists during the Covid-19 pandemic. Borobudur Template Heritage Tourism Attraction is the most popular heritage tourist attraction since the last five years, then Prambanan Temple, Tanah Lot, and Besakih. The segmentation of heritage tourism attractions in Indonesia is domestic tourists, and International tourists by Singaporean, Malaysian, Thai, Philippines, South African, Australian, Indian, Taiwanese, Italian, and French. The government should immediately open up opportunities for opening tourism, and tourist attraction managers will intensify the use of information technology, especially digital marketing to display the image of heritage destinations that are open space destinations. is a safe tourist attraction to visit.
Marketing Management Innovations: Unraveling the Interplay of Brand Positioning, Market Segmentation, and Consumer Engagement Tirta Mulyadi; PA Andiena Nindya Putri; Rosento Rosento; Yenni Kurnia Gusti; Sabil Sabil
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 3 (2024): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i3.2394

Abstract

In the dynamic landscape of modern marketing, innovative strategies are essential for businesses to thrive. This article delves into the intricate interplay between brand positioning, market segmentation, and consumer engagement within the realm of marketing management. Brand positioning forms the cornerstone of effective marketing, defining how a brand is perceived in the minds of consumers relative to competitors. Market segmentation further refines this process by dividing heterogeneous markets into distinct groups with similar needs and preferences. By understanding these segments, marketers can tailor their strategies to resonate with specific consumer demographics. However, in the digital age, consumer engagement has emerged as a critical factor driving marketing success. Engaging consumers goes beyond traditional advertising; it involves creating meaningful interactions and fostering relationships through various channels, including social media, content marketing, and experiential events. The synergy among brand positioning, market segmentation, and consumer engagement is paramount for achieving sustainable competitive advantage and fostering brand loyalty in today's hypercompetitive markets. This article explores how innovative approaches in marketing management leverage the intricate connections between brand positioning, market segmentation, and consumer engagement to drive business growth and cultivate enduring relationships with consumers.
Data-Driven Marketing Strategy to Reach Millennial Consumers Putu Saroyini Piartrini; PA Andiena Nindya Putri; Djoko Widagdo; Ansir Launtu; Sauri Sauri
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2452

Abstract

This article explores the efficacy of data-driven marketing strategies in targeting millennial consumers, a demographic known for its unique preferences and digital savvy. Through a comprehensive literature review, various aspects of data-driven marketing, including customer segmentation, personalized content creation, and omnichannel integration, are analyzed in the context of reaching and engaging with millennials. The review encompasses studies on consumer behavior, digital marketing trends, and data analytics techniques relevant to understanding millennial preferences and behavior. Key findings highlight the importance of data accuracy, privacy considerations, and the role of technology in enhancing marketing effectiveness. Insights from successful case studies and industry best practices provide actionable recommendations for businesses aiming to optimize their marketing efforts towards millennials. This research contributes to the evolving field of data-driven marketing by offering a synthesized understanding of strategies that resonate with the millennial cohort, ultimately fostering long-term brand loyalty and competitive advantage.
Co-Authors Djoko Widagdo I Gusti Bagus Rai Utama I Made Sumartana I Wayan Ruspendi Junaedi Krismawintari, N.P.D. LAUNTU, ANSIR Putu Saroyini Piartrini Rosento Rosento Sabil Sabil Sauri Sauri Tirta Mulyadi Yenni Kurnia Gusti