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All Journal Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) GREENOMIKA AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Pengabdian Masyarakat Bestari (JPMB) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Bisnis, Manajemen, dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi journal of social and economic research
Andi Muhammad Sadat
Universitas Negeri Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH PERCEIVED QUALITY DAN PERCEIVED PRICE TERHADAP PURCHASE INTENTION KENDARAAN LISTRIK MELALUI PERCEIVED VALUE SEBAGAI VARIABEL MEDIASI Freddy Pungky Putra; Andi Muhammad Sadat; Dewi Agustin Pratama Sari
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 11 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Penelitian ini dilakukan dengan tujuan guna untuk mengetahui pengaruh perceived quality, perceived price, dan perceived value terhadap purchase intention, kemudian untuk mengetahui pengaruh perceived quality dan perceived price terhadap perceived value, serta pengaruh perceived quality dan perceived price terhadap purchase intention melalui perceived value sebagai variabel mediasi pada kendaraan listrik. Populasi penelitian ini merupakan masyarakat yang berdomisili di Kota Jakarta dengan sampel penelitian berjumlah 250 responden. Teknik pengambilan sampel yang digunakan berupa kuota sampling, yaitu dengan membagi kuota sampel penelitian secara rata sebanyak 50 sampel pada masing-masing wilayah Jakarta Timur, Jakarta Barat, Jakarta Utara, Jakarta Selatan, serta Jakarta Pusat. Pengambilan data dilakukan dengan teknik angket atau survey melalui kuesioner yang disebarkan dengan Google Form. Sementara pada teknik analisis data yang digunakan yaitu dengan SEM-PLS. Hasil penelitian ini menemukan bahwa perceived value, perceived quality, perceived price berpengaruh terhadap purchase intention, perceived price berpengaruh terhadap perceived value, perceived price berpengaruh terhadap purchase intention melalui perceived value. Sementara pada perceived quality terhadap perceived value tidak ditemukan pengaruh yang signifikan, begitupula dengan perceived quality terhadap purchase intention melalui perceived value ditemukan tidak ada pengaruh.
Factors Affecting Online Purchase Intention on Social Media Users During the Pandemic in Jakarta Andi Muhammad Sadat; Basrah Saidani; Sholikhah; Kattareeya Prompreing
GREENOMIKA Vol. 5 No. 2 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2023.05.2.1

Abstract

This study analyzes the factors influencing online purchase intention among social media users in Jakarta during the Covid-19 pandemic. In the literature, many variables can be used to explain the phenomenon of online purchases. However, this research is limited to the main variables such as social media marketing, customer trust, e-Word of mouth, brand image, and online customer reviews. The data collection method was carried out through a questionnaire with a purposive sampling technique via a google form, which was distributed using social media networks, namely WhatsApp group and Facebook, which are popular platforms in the country. The relationship of each independent variable to the dependent variable was tested using the structural equation modeling (SEM) technique using Smart PLS version 3. A total of 238 sample units spread across the DKI Jakarta area were successfully collected and processed. The results of the data analysis show that of the five hypotheses proposed, only one is significant, namely, online customer reviews have a significant relationship to online purchase intention during the Covid-19 pandemic in DKI Jakarta.
ANALISIS PENGGUNAAN SHOPEE AFFILIATE PROGRAM DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM), PERCEIVED TRUST DAN PERCEIVED RISK (STUDI KASUS SELLER SHOPEE AFFILIATE) Yunus Saputra; Andi Muhammad Sadat; Rahmi
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.365

Abstract

Melibatkan 400 responden, penelitian ini bertujuan untuk mengeksplorasi bagaimana Perceived Trust, Perceived Risk, dan pendekatan TAM memengaruhi partisipasi penjual dalam program Afiliasi Shopee. Kuesioner disebarkan secara daring melalui Google Form, sementara analisis jalur menggunakan SEM-PLS 4 dilakukan untuk menguji hubungan antara variabel Perceived Usefulness, Perceived Ease of Use, Behavior Intention to Use, Attitude towards Using, Perceived Trust, dan Perceived Risk. Berdasarkan analisis, diperoleh hasil yang valid dan reliabel, serta terdapat hipotesis dengan pengaruh positif antara variabel, yaitu; Perceived Usefulness, Perceived Ease of Use, Perceived Trust, Perceived Risk, dan Attitude towards Using memiliki pengaruh positif terhadap Behavior Intention to Use. Selanjutnya, Perceived Usefulness, Perceived Ease of Use, dan Perceived Trust memiliki pengaruh positif terhadap Attitude towards Using. Namun, Perceived Risk tidak memiliki pengaruh terhadap Attitude towards Using. Variabel Perceived Risk tidak mampu berpengaruh secara langsung terhadap Attitude towards Using dalam program Afiliasi Shopee.
Co-Authors Achmad Rayyan Agung Kresnamurti Rivai Prabumenang Ajkiani Nurfa Basrah Saidani Basrah Saidani Dewi Agustin Pratama Sari Dhea Vannia Freddy Pungky Putra Herdina Ekky Octavianty Ika Febrilia Ika Febrillia Kattareeya Prompreing M. Edo Suryawan Siregar Mochamad Rizky Khairiyadi Muhammad Umar Al Fikri Humris Nofriska Krissanya Rahmi Rahmi Rahmi Ryna Parlina Serin Sabrinada Sholikhah Sholikhah, Sholikhah Tuanku Raflie Damarayudha Yunus Saputra