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All Journal KABILAH : Journal of Social Community Al-Khidmah: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Syariah dan Hukum Islam Jurnal Pendidikan
Munib Munib
Institut Agama Islam Nazhatut Thullab Sampang
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 1 
Implementasi Pemasaran Pendidikan Melalui Media Sosial Dalam Meningkatkan Mutu Pelayanan di SMKN 1 Sampang Munib Munib; Abdullah Sarif; Fahestin Lailatul Aini
AL -ALLAM Vol. 3 No. 2 (2022): JULI
Publisher : LP2M Institut Agama Islam Nazhatut Thullab Sampang

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Abstract

Abstract In the current era of globalization, in the world of education there is competition between one institution and another. then the implementation of social media here has a strong influence on the marketing of educational services. based on these. So there are three research focuses that are the main studies in this research, namely: first, how is the planning of education marketing at SMKN 1 Sampang?. Second, how is the implementation of education marketing through social media at SMKN 1 Sampang?. third, how is the education service at SMKN 1 Sampang?. This research method uses a descriptive qualitative approach. The sources of data obtained are through interviews, observation, and documentation. The informants were the principal, vice public relations officer, head of administration, teachers, active students, alumni of SMK 1 students. The results showed that: first, at smkn 1 Sampang had planned to do marketing through social media with this the principal held a coordination meeting with stakeholders and also waka waka who have school programs. The planning is in order to optimize marketing activities to be more effective and efficient, this is in accordance with (playning organizing). Second, Smkn 1 Sampang has been marketing through social media including the media used in marketing Smkn 1 Sampang are Instagram, YouTube, Tiktok, Facebook, Twitter, and also websites such as websites.
Manajemen Pemasaran Dalam Meningkatkan Mutu Pendidikan di SMA Negeri 1 Torjun Munib Munib; Tajul Anwar; Abdullah Sarif; Fathorrahman Z
AL -ALLAM Vol. 4 No. 1 (2023): JANUARI
Publisher : LP2M Institut Agama Islam Nazhatut Thullab Sampang

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In the current era of globalization, competition between educational institutions is currently increasingly attractive and competitive, therefore it is necessary to have good marketing activities in order to build a positive image and attract public interest. In marketing, the things that must be considered by the students themselves are because the students are the products that will be offered. That way education must be able to produce good or quality products so that it can attract public interest. Based on this, there are three problems that are the main study in this study, namely: first, how to plan marketing management in improving the quality of education in SMA Negeri 1 Torjun, second, how to implement marketing in improving the quality of education in SMA Negeri 1 Torjun, third, how evaluation of marketing management in improving the quality of education at SMA Negeri 1 Torjun. This research uses a qualitative approach that is descriptive. The data sources obtained are through interviews, observation and documentation. The informants were the principal of Torjun 1 Public High School, deputy head of curriculum and Torjun 1 Public High School students. efficient.
Co-Authors Abdullah Sarif Abdullah Sarif Badruttamam Badruttamam Badtuttamam Badtuttamam Fahestin Lailatul Aini Faqih Faqih Fathorrahman Z Hosniyetul Magfiroh Moh Afif Moh Faddol Moh Firman Haqiqi Moh. Faddol Muhammad Sahri Siti Farida Tajul Anwar Wildatut Thoyyibah Zainuddin Zainuddin