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Analysis of Factors Influencing Millennial Consumers' Decision in Buying Halal Cosmetics Jailani, Novalini; Susminingsih; Adinugraha, Hendri Hermawan; Kari, Fatimah; Muhammad, Adib
Tribakti: Jurnal Pemikiran Keislaman Vol. 35 No. 2 (2024): Tribakti: Jurnal Pemikiran Keislaman
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/tribakti.v35i2.5416

Abstract

The market potential of the halal cosmetics is currently very promising and the use of cosmetics among millennials is increasing. Therefore, the purpose of this research is to analyze the factors that impact millennial consumers' decisions to buy halal cosmetics. This study analyzes whether factors such as halal awareness, halal certification and religiosity are able to influence millennial consumers' decisions in buying halal cosmetics with purchase intention as a mediating variable. In this study, a quantitative method using survey research was applied. The method of sampling utilized in this investigation was incidental sampling, where the study sample was as many as 185 millennial consumers in Central Java province with the condition that they were millennials born between 1981 to 1996 and had bought halal cosmetic products. Data collection techniques use online questionnaires in the form of Google forms that are disseminated through social media, such as Instagram and Whatsapp. The data analysis method used is SEM-PLS by using SmartPLS 3.2.9 software. The results of this study found that the variables of halal awareness, halal certification and religiosity have a positive and significant influence on millennial consumers' decisions in buying halal cosmetics. Consumer purchase intent was able to mediate the relationship between variables of halal awareness, halal certification, religiosity and purchase decisions significantly. The findings of this research can be used as consideration for manufacturers or marketers of cosmetic products to pay attention to religious aspects in promoting their products. Those in the cosmetics industry who are trying to reach millennials might think about getting their products halal certified. Especially in the context of advertising. One marketing strategy that has shown success is labeling items as "halal certified."
KULTUR EKONOMI PADA KLUSTER INDUSTRI KECIL (Pendekatan Sosiologi terhadap Relasi Ekonomi & Agama Melalui Strategi: Moral, Rasional & Modal Sosial) Susminingsih
JURNAL PENELITIAN Vol 5 No 2 (2008): Volume 5 Nomor 2 2008
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

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Abstract

Fenomena industri kecil dipandang sebagai salah satu tahap dari sebuah proses besar evolusi masyarakt di Indonesia. Pasca krisis moneter era 1997an, sektor industri justru didominasi usaha kecil dan menengah (small and medium enterprises atau SMEs). Di Kota Pekalongan sendiri, sektor industri skala mikro atau kecil mempunyai eksistensi tersendiri walaupun kehadirannya tidak jarang hanya dilihat sebagai effect multiplier dari industri- industri besar. Dengan struktur kepemilikan dan pola kerja antara pengusaha dan karyawan yang sangat unik dilihat dari sisi moral, rasional sekaligus menjadikannya sebagai modal sosial yang tidak mudah dikesampingkan begitu saja. Konsekuensinya, profil industri dalam kategori dormant cluster ini perlu didukung, dibina dan dikembangkan tanpa menghilangkan identitas mereka sebagai kaum santri.
FROM FUNCTIONAL INTO POSITIONAL DESIRE The Transforming of Ethical Consumer Decision on Religiosity Perspective Susminingsih
JURNAL PENELITIAN Vol 12 No 1 (2015): Volume 12 Nomor 1 2015
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jupe.v12i1.10062

Abstract

Penelitian ini mengasumsikan bahwa perilaku konsumen dapat dilihat sebagai suatu bidang multi-disiplin dengan sub- disiplin yang lebih maju. Penelitian ini melibatkan paradigma baru dalam memandang perilaku konsumen. Riset perubahan konsumen merupakan pendekatan yang relatif baru dalam memahami identitas konsumen. Berpijak pada kenyataan bahwa banyak orang mengkonsumsi sesuatu bukan hanya untuk memenuhi kebutuhan akan tetapi keinginan mereka. Untuk itu, mereka harus menghabiskan banyak uang terus menerus sehingga Islam melarang dan menyebutnya israf, perilaku buruk, tabdzir, bahkan dapat membuat strata sosial di masyarakat. Hal ini menjadi menarik untuk dianalisis bagaimana pergeseran ini terjadi. Desain penelitian ini adalah kualitatif dan berbicara tentang keputusan konsumsi oleh manusia dimana banyak faktor yang mem- pengaruhinya seperti budaya dan religiusitas. Religiusitas juga berperan dalam proses pengambilan keputusan. Di samping itu, konsumsi dipandang dari perspektif identitas moral, perlu integrasi antara sistem moral dan diri. Penelitian ini menemukan bahwa hasrat memiliki hubungan yang mendalam dengan proses imitasi, identitas diri dan komitmen agama serta adanya fenomena pergeseran tentang fungsi nilai: dari fungsional menjadi hasrat posisional yang terjadi di sekitar masyarakat.
KONSUMSI ; ANTARA AGAMA, RITUAL DAN TRANSFORMASI BUDAYA Susminingsih, Susminingsih
I-Economics Vol 3 No 1 (2017): I-ECONOMICS: A Research Journal on Islamic Economics
Publisher : Islamic Economics Program, Faculty of Islamic Economics and Business

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Abstract

This paper focus on consumption behavior analysis as individual and social need. One’s identification process to his or her community often to influence their consumption decision. Analysis show that in order to understand the consumption behavior, it’s need a social-psychology-relational than economy transactional. Meaning of ethic which source on religion, have many things. Social status security is more important than individual religious satisfaction. Culture transformation being the most reason in each society. Consumption not only as need but also as a ritual which someone must do it as member in such society
Analysis of Factors Influencing Millennial Consumers' Decision in Buying Halal Cosmetics Jailani, Novalini; Susminingsih; Adinugraha, Hendri Hermawan; Kari, Fatimah; Muhammad, Adib
Tribakti: Jurnal Pemikiran Keislaman Vol. 35 No. 2 (2024): Tribakti: Jurnal Pemikiran Keislaman
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/tribakti.v35i2.5416

Abstract

The market potential of the halal cosmetics is currently very promising and the use of cosmetics among millennials is increasing. Therefore, the purpose of this research is to analyze the factors that impact millennial consumers' decisions to buy halal cosmetics. This study analyzes whether factors such as halal awareness, halal certification and religiosity are able to influence millennial consumers' decisions in buying halal cosmetics with purchase intention as a mediating variable. In this study, a quantitative method using survey research was applied. The method of sampling utilized in this investigation was incidental sampling, where the study sample was as many as 185 millennial consumers in Central Java province with the condition that they were millennials born between 1981 to 1996 and had bought halal cosmetic products. Data collection techniques use online questionnaires in the form of Google forms that are disseminated through social media, such as Instagram and Whatsapp. The data analysis method used is SEM-PLS by using SmartPLS 3.2.9 software. The results of this study found that the variables of halal awareness, halal certification and religiosity have a positive and significant influence on millennial consumers' decisions in buying halal cosmetics. Consumer purchase intent was able to mediate the relationship between variables of halal awareness, halal certification, religiosity and purchase decisions significantly. The findings of this research can be used as consideration for manufacturers or marketers of cosmetic products to pay attention to religious aspects in promoting their products. Those in the cosmetics industry who are trying to reach millennials might think about getting their products halal certified. Especially in the context of advertising. One marketing strategy that has shown success is labeling items as "halal certified."
The Role of Religion in Hospitality Organization: The Case of Pekalongan Batik Village, Indonesia Susminingsih, Susminingsih; Kanafi, Imam
Madania: Jurnal Kajian Keislaman Vol 23, No 2 (2019): DECEMBER
Publisher : Universitas Islam Negeri (UIN) Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/madania.v23i2.6292

Abstract

This study aimed to analyze the relationship between religion and Pekalongan Batik Village as a hospitality organization. The existence of Batik Village was very essential, not only for the development of local economics such as employment creation, tourism satisfaction and to generate selling, but also for the religious community development. The government policy to establish the batik village was a good decision to attract more customers and improve  competitiveness. In terms of public policy perspective, Batik Village was more effective and efficient for local government to provide technical support, capital and management support, promotion, education and training and many more. Employer and employee,  wholesaler, and supplier mostly had close interrelationship (ukhuwwah), mutual respect (tasamuh), understanding (tafahum) and cooperation (ta’awun) and  as well as trustworthiness (amanah); and they live in Islamic compliance. The study of how they developed their organization based on hospitality religion was interesting to be observed .  This study highlighted the religious contribution of  hospitality organization by classifying the followings: (1) The cooperation type of Pekalongan batik village organization, (2) The Islamic socio-cultural contribution understanding in terms of human resource management, innovation, business ethic and marketing behavior. Tujuan dari kajian paper ini adalah untuk menganalisis hubungan antara agama dan Kampung Batik Pekalongan sebagai organisasi yang ramah. Keberadaan Kampung Batik sangat penting, tidak hanya untuk pengembangan ekonomi lokal seperti penciptaan lapangan kerja, kepuasan pariwisata dan untuk menghasilkan penjualan, tetapi juga untuk meningkatkan komunitas agama. Kebijakan pemerintah untuk menegakkan Kampung Batik adalah keputusan yang baik untuk mencari pelanggan dan meningkatkan daya saing. Dari perspektif kebijakan publik, desa batik lebih efektif dan efisien bagi pemerintah daerah untuk memberikan dukungan teknis, modal dan manajemen, promosi, pendidikan dan pelatihan dan banyak lagi lainnya. Sebagian besar majikan dan karyawan, pedagang grosir, dan pemasok memiliki keterkaitan yang erat (ukhuwwah), saling menghargai (tasamuh), saling memahami satu dengan yang lainnya (tafahum), dan mereka memiliki  sikap dapat dipercaya (amanah), dan mereka hidup dalam ajaran Islam. Sangat menarik untuk meneliti tentang bagaimana mereka mengembangkan organisasi mereka berdasarkan agama yang ramah. Makalah ini menyoroti kontribusi agama dalam organisasi usaha batik yang ramah dengan mengidentifikasi dalam banyak cara: (1) tipe kerjasama dalam organisasi Kampung batik Pekalongan, (2) mengidentifikasi pemahaman kontribusi sosial-budaya keramahtamahan Islam dalam hal manajemen sumber daya manusia, inovasi, etika bisnis dan perilaku pemasaran
The Effect of Islamic Work Ethic and Culture to Enhance Productivity of Batik Worker During Pandemic Covid-19 Susminingsih, Susminingsih; Asytuti, Rinda; Maghfiroh, Wahidatul; Munip, Munip
Madania: Jurnal Kajian Keislaman Vol 25, No 2 (2021): DECEMBER
Publisher : Universitas Islam Negeri (UIN) Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/madania.v25i2.5053

Abstract

This study aims to analyze the influence of Islamic work ethic and Islamic work culture to enhance the productivity of batik workers during the COVID 19 pandemic. This research used a quantitative approach. The population in this study was 955 workers. The samples were selected using purposive and accidental sampling techniques. Determination of sample size in this research using the Slovin formula with a margin error of 5 %. Data collection was done through survey techniques. A total of 282 respondents have answered the questionnaire using Google Forms through WhatsApp. Google forms were chosen because of direct contact restrictions. The score determination on the questionnaire used the Likert scale. The research data was analyzed using multiple linear analysis techniques. The collected data was processed using SPSS software version 21. This study found that Islamic work ethic (X1) does not affect the productivity of batik workers (Y). Islamic work culture (X2) affected the productivity of batik workers (Y). Islamic work ethic (X1) and Islamic work culture (X2) simultaneously to the productivity of batik workers (Y). This study mentioned that during the COVID 19 pandemic the Islamic work ethic and Islamic work culture of batik workers played a small role in work productivity. Penelitian ini bertujuan untuk menganalisis pengaruh etos kerja Islam dan budaya kerja Islam untuk meningkatkan produktivitas pekerja batik selama pandemi COVID-19. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah 955 pekerja. Sampel dipilih menggunakan teknik purposive dan accidental sampling. Penentuan ukuran sampel dalam penelitian ini menggunakan rumus Slovin dengan margin error 5%. Pengumpulan data dilakukan melalui teknik survei. Sebanyak 282 responden telah menjawab kuesioner menggunakan google form melalui WhatsApp. Formulir Google dipilih karena pembatasan kontak langsung. Penentuan skor pada kuesioner menggunakan skala Likert. Data penelitian dianalisis menggunakan beberapa teknik analisis linier. Data yang dikumpulkan diproses menggunakan perangkat lunak SPSS versi 21. Studi ini menemukan bahwa etos kerja Islam (X1) tidak mempengaruhi produktivitas pekerja batik (Y). Budaya kerja Islam (X2) mempengaruhi produktivitas pekerja batik (Y). Etos kerja Islam (X1) dan budaya kerja Islam (X2) sekaligus produktivitas pekerja batik (Y). Studi ini menyebutkan bahwa selama pandemi COVID-19 etos kerja Islam dan budaya kerja Islam pekerja batik memainkan peran kecil dalam produktivitas kerja.