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Journal : Conference on Community Engagement Project (Concept)

Digital Information Service Portal to ASABRI Participants Batam Branch Office Dea Mita; Suyono Saputro
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Justified the implementation of internships at ASABRI companies is carried out to analyze problems that occur in companies engaged in this insurance sector, especially in terms of implementing digitalization. The method used in collecting information is by observing and interviewing ASABRI employees directly by visiting the ASABRI office. Problems were found, namely, ASABRI participants often lacked in fulfilling the requirements because they did not get optimal information and it was difficult to access information about claims because they had to come to ASABRI's office. because this is often an obstacle, therefore it is designed to use the platform as a container to accommodate all information related to insurance claims. there are many free websites that can be used as media and in this project linktree was chosen as the media, this project was named the ASABRI information service portal. With the creation of this portal, it is hoped that the company will continue to innovate which can facilitate the continuity of activities that occur within the company.
STDP STRATEGY ANALYSIS AND E-MARKETING OF ANGEL COLLECTION IN BATAM Suyono Saputro; Noviani Noviani
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The purpose of composing this practical work activity aims to develop an E- marketing system and sales strategies by determining segments, target markets, positions, and differentiation which are designed to increase the sales of Angel Collection.This practical work uses interview observation, design, and implementation methods. Designing a system for making social media that is in accordance with the needs of Angel Collection, such as creating a Shopee/Instagram account and collaborating with the necessary resellers. Angel collection have been able to produce Segment, Target Market, Differentiation and Positioning (STDP) and E-Marketing strategies. clear.