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All Journal EKUITAS (Jurnal Ekonomi dan Keuangan) Prosiding National Conference for Community Service Project Jurnal Ragam Pengabdian Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Stefhani Susanto
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pembuatan Video Pembelajaran Yang Berjudul: “Apa Saja Stratifikasi Sosial Yang Ada Di Indonesia” Candy Candy; Dessy Aliandrina; Teddy Ong; Stefhani Susanto; Junestin Junestin; Wynne Lie; Rizal Verandi
National Conference for Community Service Project (NaCosPro) Vol 4 No 1 (2022): The 4th National Conference of Community Service Project 2022
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v4i1.6942

Abstract

Pada masa pandemi ini, proses belajar mengajar di SMAN 1 Karimun menjadi terhambat, karena kebijakan pemerintah yang mengharuskan sekolah untuk membuat sistem pembelajaran secara online. Dikarenakan adanya hal ini maka siswa pun menjadi tidak fokus dan menjadi kurang mengerti atas materi yang diberikan oleh guru pada saat melakukan pertemuan secara online. Hal ini menjadi alasan kami untuk membuat video pembelajaran yang menarik untuk meningkatkan minat belajar dari siswa dan siswi di SMAN 1 Karimun. Tujuan dari pelaksanaan project ini adalah: membantu guru dalam proses belajar mengajar peserta didik kelas dan meningkatkan minat belajar dari siswa. Metode yang digunakan adalah Research and Development, dengan model ADDIE. Luaran atau hasil pelaksanaan ini terdiri dari 3 produk, yaitu Video Pembelajaran, Soft file materi, dan Powerpoint. Pelaksanaan proyek ini memberikan dampak positif kepada siswa kelas 11 di SMAN 1 Karimun, karena membuat proses belajar mengajar menjadi lebih efektif, serta produk yang dihasilkan bisa dipergunakan lagi ketika pasca pandemi ini.
The Mediating Effect of Brand Equity on Purchase Intention in E-commerce: The Role of E-WOM, Social Media Market-ing, Brand Image, and Knowledge Fendy Cuandra; Justin Justin; Isnaini Nuzula Agustin; Lily Purwianti; Stefhani Susanto
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10446

Abstract

This study discusses the mediating role of brand equity variables on the relationship between electronic word of mouth, social media marketing, brand image, and brand knowledge variables on purchase intention in the context of e-commerce platforms. This study utilizes smart pls 3 to analyze 384 data that have been collected through google form. There are results from the study in the form of the mediating effect of brand equity on electronic word of mouth and social media marketing on purchase intention does not provide a significant influence, but electronic word of mouth, social media marketing, brand image, and brand knowledge have a significant influence on brand equity which will then provide a significant influence on purchase intention from brand equity. This study adopts the theory of planned behavior as the grand theory to discuss these variables which makes this study novelty. In order to remain competitive within the e-commerce industry, businesses must enhance electronic word of mouth, social media marketing, brand image, and brand knowledge. These efforts play a role in enhancing brand equity, which in turn influences consumer attitudes and habits, resulting to increased purchase intention and shopping activity on the e-commerce platform.
RATIONAL CHOICE THEORY: GREEN BANKING PRACTICES FOCUSED Fendy Cuandra; Ivan Jones; Candy; Egabetha Amirah Yudhaputri; Stefhani Susanto
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 2 (2025): June
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i2.7169

Abstract

Banks as economic drivers in their own country have a high influence on encouraging environmentally friendly practices. It is due to the increasing damage to the environment in Indonesia. Before the 2010s, banks did not have enough awareness to carry out environmentally friendly practices included in their operational activities. In Indonesia, the government started to enforce green banking rules in 2012. Indonesia initiated green banking practices, which reached their peak in 2020 during the COVID-19 pandemic. This study examines whether customers have understood the growth of green banking practices in Indonesia, the effects of banks' environmentally friendly practices on the loyalty of commercial bank customers, and whether awareness and knowledge of banks' green practices will have an impact on loyalty towards banks. This study examines the importance of implementing green banking due to the increasing awareness and high level of customer knowledge about the environment. This research is the first to be conducted in Batam City, examining green banking through the lens of the grand theory of rational choice. The rational choice theory will serve as the novelty for this research. Also, the green trust variable mediating green banking awareness and green banking knowledge affecting green banking loyalty will serve as the novelty of this research.
Purchase Intention on E-Commerce Application: The Effectiveness of Brand Equity as Mediation Fendy Cuandra; Jeferey Phang; Lily Purwianti; Listia Nurjanah; Stefhani Susanto
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/wnazrs11

Abstract

This study examines how brand equity functions as a mediator in the relationship between electronic word-of-mouth (E-WOM), Social Media Marketing (SMM), Brand Engagement (BENG), Brand Love (BL), Brand Equity (BEQ), and Purchase Intention (PI) in e-commerce. Currently there is no research with variables mentioned above that implemented the Theory of Planned Behavior (TPB) therefore represents novelty aspect. Data evaluated from 293 e-commerce consumers is examined using PLS-SEM. Result shows that BEQ significantly mediates the effect of SMM and E-WOM on PI. While SMM and E-WOM both increase BEQ, their direct impacts on PI are shown to be irrelevant. Furthermore, it has been demonstrated that BL significantly influences both BEQ and PI, but BEQ does not have a significant effect. The findings showed the importance of BEQ in connecting SMM to consumer PI in e-commerce while using the theory of planned behavior by Ajzen (1985) in Indonesia highlighting this research gap
Co-Authors agustin, isnaini nuzula Aliandrina, Dessy Candy, Candy Cuandra, Fendy Egabetha Amirah Yudhaputri Ivan Jones Jeferey Phang Junestin Junestin Justin Justin Lily Purwianti Nurjanah, Listia Rizal Verandi Teddy Ong Wynne Lie