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Prianto, Cahyo
Universitas Logistik Dan Bisnis Internasional
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Transportation Other

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Journal : SINTECH (Science and Information Technology) Journal

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Penerapan Metode Clustering Dalam Segmentasi Pelanggan Perusahaan Logistik Kishendrian, Hanan; Hanum, Nisa; Prianto, Cahyo; Rahayu, Woro Isti
SINTECH (Science and Information Technology) Journal Vol. 6 No. 3 (2023): SINTECH Journal Edition December 2023
Publisher : Prahasta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/sintechjournal.v6i3.1432

Abstract

Marketing is important in business to compete and maintain market share. The development of technology brings major changes in the industry. In addition to product development as well as required services, and customer segmentation becomes a factor to consider in marketing strategies. Clustering, such as the K-Means method, is used in customer segmentation to divide data into groups based on similarities. This technique helps in useful pattern recognition and customer segmentation. By applying Clustering techniques in Data mining, companies can understand customer behavior, recognize similar customer groups, and plan marketing strategies accordingly. The results showed that the best cluster was generated with a k value of 4, and the data was normalized using the Min-Max Normalization method. Grouping customers in the form of clusters can enable the identification of consumer profiles to guide companies in decision making.
Co-Authors Adiningrum, Nur Tri Ramadhanti Adiningrum, Nur Tri Ramadhanti Alfadian Owen Amalia, Fahriza Rizky Aminuyati Andarsyah, Roni Andi Tenri Wali Andri Fajar Sunandhar Arjun Yuda Firwanda Azzahra, Fedhira Syaila Putri Burhanudin Zuhri Dellavianti Nishfi Ilmiah Huda Dian Markuci Fahira Fahira Fedhira Fikri Aldi Nugraha Firwanda, Arjun Yuda Habib Abdul Rasyid Hanna Theresia Siregar Hanum, Nisa Harani, Nisa Hanum Harun Ar-Rasyid Helmi Azhar Hutabarat, Rizkyria Angelina Pandapotan Hutapea, Juwita Stefany Ilyas Tri Khaqiqi, M Indra Firmansyah Kamaluddin, Rendy Kezia Tirza Naramessakh Kezia Tirza Naramessakh Kishendrian, Hanan M Ilyas Tri Khaqiqi Mariana Rospilinda Siki Markuci, Dian Mohamad Nurkamal Fauzan Mubassiran Mubassiran, Mubassiran Muh Kusnadi Muhammad Ibnu Choldun Muhammad Nazhim Maulana Muhammad Rifqi Daffa Ulhaq Muhammad Yusril Helmi Setyawan Muhammad Yusuf, Hadi Nawaf Naofal Nico Ekklesia Sembiring Nisa Hanum Nisa Hanum Harani Nisa Hanum Harani Nisa Hanum Harani Nisa Hanum Harani Nisa Hanum Harani Nisa Hanum Harani Nisa Hanum Harani Nurkamal Fauzan, Mohamad Nurul Izza Hamka Nurul Izza Hamka Nurul Lutfiasih Oktaviami Manullang Oktaviami Manullang Pertiwi, Aryka Anisa Rahayu, Woro Isti Rd Nuraini Rd.Nuraeni Siti Fatonah Riza, Noviana Rolly Maulana Awangga Rolly Maulana Awangga, Rolly Maulana Roni Andarsyah Roni Andarsyah Roni Andarsyah Roni Andarsyah Rukmi Juwita Setiadi, Hilman Setyawan, Muhammad Yusril Helmi Shinta Amelia Shinta Amelia Sulaksono, Al Novianti Ramadhani Supriady, Supriady Syafrial Fachri Pane Syafrial Fachri Pane Syafrial Fachri Pane, Syafrial Fachri Syahra, anita alfi Vegita, Yola Zian Asti Dwiyanti Zuhri, Burhanudin