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All Journal JURNAL PENDIDIKAN TAMBUSAI Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Journal of Management and Creative Business Jurnal Projemen UNIPA Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Yosef Tonce
Universitas Nusa Nipa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Pengetahuan Kewirausahaan Dan Keterampilan Wirausaha Terhadap Keberhasilan Usaha Pada UMKM Di Kecamatan Aesesa Kabupaten Nagekeo Maria Elsiana Go'o; Yoseph Darius Purnama Rangga; Yosef Tonce
Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1390

Abstract

This study aims to determine and analyze the effect of entrepreneurial knowledge and entrepreneurial skills on business success in Micro, Small, and Medium Enterprises (MSMEs) in Aesesa District, Nagekeo Regency. The background of this research is driven by fluctuations in MSME performance, unstable turnover, suboptimal management, low customer satisfaction, and limited practical skills and knowledge. This study utilizes a quantitative approach with a causal associative method. The population consists of all 3,705 active MSMEs in Aesesa District. The sampling technique used was purposive sampling with specific criteria, and the sample size was calculated using the Slovin formula with a 10% margin of error, resulting in exactly 100 respondents. Data collection was conducted via structured questionnaires with a 1–5 Likert scale. Data analysis techniques include descriptive statistics, validity and reliability tests, classical assumption tests (multicollinearity, heteroscedasticity, and normality), multiple linear regression analysis, t-test, F-test, and coefficient of determination administered through SPSS. The multiple linear regression analysis yielded the equation Y = 12.450 + 0.412X1 + 0.385X2. The partial test (t-test) demonstrates that entrepreneurial knowledge has a positive and significant effect on business success (t count 4.120 > t table 1.984, sig 0.000). Entrepreneurial skills also exert a positive and significant impact on business success (t count 3.850 > t table 1.984, sig 0.000). Simultaneously (F-test), entrepreneurial knowledge and entrepreneurial skills have a significant combined effect on business success with F count 38.450 > F table 3.09. The coefficient of determination (Adjusted R Square) value of 0.442 indicates that the variation in business success is influenced by both independent variables by 44.2%, while the remaining 55.8% is explained by external factors outside this research model.
Pengaruh Promosi Dan Lokasi Terhadap Keputusan Pembelian Cho-Sik Pada UPT Sikka Innovation Center Maumere Veronika Wendelina Nona Yeti; Yosef Tonce; Maria Goreti Mao Tokan
Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1398

Abstract

This study aims to determine the influence of promotion and location on purchasing decisions of Cho-Sik products at UPT Sikka Innovation Center Maumere. The research employed a quantitative method with a survey approach. The sample consisted of 100 respondents selected using purposive sampling from a population of 10,149 consumers. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²) with the assistance of SPSS version 23. The results showed that the promotion variable obtained a perception score of 84.22% (very good), the location variable scored 83.96% (good), and the purchasing decision variable scored 87.90% (very good). The regression analysis produced the equation Y = 26.851 + 0.434X₁ + 0.307X₂. Partially, promotion had a positive and significant effect on purchasing decisions, with a t-value of 4.473 and a significance level of 0.001. Likewise, location had a positive and significant effect on purchasing decisions, with a t-value of 3.343 and a significance level of 0.004. Simultaneously, promotion and location had a positive and significant effect on purchasing decisions, as indicated by an F-value of 8.264 and a significance level of 0.000. The coefficient of determination (R²) was 0.146, indicating that promotion and location explained 14.6% of the variation in purchasing decisions, while the remaining 85.4% was influenced by other factors not examined in this study. Therefore, it can be concluded that promotion and location have a positive and significant influence on purchasing decisions of Cho-Sik products at UPT Sikka Innovation Center Maumere.
PENGARUH KUALITAS LAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN DI BENGKEL JPM SPEED MAUMERE Gerardo Fransiskus Aldriano; Andreas Rengga; Yosef Tonce
Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1488

Abstract

This research aimed to examine the influence of service quality and customer satisfaction on customer loyalty at JPM Speed Workshop Maumere. The research was motivated by the decline in the number of customers at JPM Speed Workshop Maumere during the 2023–2025 period, as well as the results of a preliminary survey indicating that the level of customer loyalty remained relatively low. Customer loyalty was an essential factor in sustaining the operations of an automotive repair workshop, as it was closely associated with repeat purchases, customers’ willingness to recommend the workshop to others, and their resistance to competitors’ influence. Therefore, efforts to enhance customer loyalty through improvements in service quality and customer satisfaction were considered necessary. This research used a quantitative method with descriptive and associative approaches. The research variables consisted of service quality as the first independent variable (X₁), customer satisfaction as the second independent variable (X₂), and customer loyalty as the dependent variable (Y). The population comprised all customers of JPM Speed Workshop Maumere. Data were collected using questionnaires distributed to the respondents. The data were analyzed using descriptive analysis, classical assumption tests, multiple linear regression analysis, the t-test (partial), the F-test (simultaneous), and the coefficient of determination to test the research hypotheses. The results of the research indicated that service quality and customer satisfaction had a positive and significant effect on customer loyalty, both partially and simultaneously. The better the service quality provided and the higher the level of customer satisfaction, the greater the customer loyalty toward JPM Speed Workshop Maumere. These findings were expected to serve as valuable input for the workshop management in improving service quality and customer satisfaction to maintain and strengthen customer loyalty amid increasingly intense business competition. Keywords: Service Quality, Customer Satisfaction, Customer Loyalty, JPM Speed Workshop Maumere
PENGARUH INOVASI DAN PEMASARAN TERHADAP KEPUASAN KONSUMEN PRODUK MINYAK SEREH MERAH PADA UD KARUNIA BARU DI KECAMATAN BAJAWA KABUPATEN NGADA Kristina Ndae; Yoseph Darius Purnama Rangga; Yosef Tonce
Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1548

Abstract

This study aims to determine the effect of innovation and marketing on consumer satisfaction of red lemongrass oil products at UD Karunia Baru in Bajawa District, Ngada Regency. The research method used is an associative quantitative approach with data collection via questionnaires. The population in this study was 741 consumers who purchased red lemongrass oil during 2024–2025, with a sample size determined using Slovin's formula (e = 10%), resulting in 88 respondents. Data analysis techniques included validity test, reliability test, descriptive analysis, classical assumption tests, multiple linear regression analysis, coefficient of determination (R2), t-test, and F-test using SPSS 23. Descriptive analysis results revealed consumer perception scores of 83.3% for Innovation (good), 84.0% for Marketing (good), and 88.7% for Consumer Satisfaction (very good). The multiple linear regression equation obtained was Y^=25.434+0.286X1​+0.194X2​. Partially, Innovation has a positive and significant effect on consumer satisfaction (tcount​=2.511;p=0.014<0.05). Marketing also has a positive and significant effect on consumer satisfaction (tcount​=1.998;p=0.049<0.05). Simultaneously, Innovation and Marketing significantly affect consumer satisfaction (Fcount​=8.049;p=0.001<0.05). The coefficient of determination (R2) is 0.159, indicating that innovation and marketing together explain 15.9% of consumer satisfaction, while the remaining 84.1% is influenced by other factors outside the study. Keywords: Innovation, Marketing, Consumer Satisfaction, Red Lemongrass Oil, UD Karunia Baru.
PENGARUH PERSEPSI HARGA DAN FASILITAS RESTORAN TERHADAP KEPUASAN TAMU DI BUDI SUN RESORT MAUMERE Maria Kristina Wele Molan; Emilianus Eo Kutu Goo; Yosef Tonce
Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1551

Abstract

This study aims to analyze the influence of price perception and restaurant facilities—both individually and simultaneously—on guest satisfaction at Budi Sun Resort Maumere. The study was motivated by guest complaints regarding the alignment of food and beverage prices with the quality received, as well as suboptimal restaurant facility conditions and fluctuating visitor numbers between 2023 and 2025. A quantitative approach employing descriptive and verificative methods was used. The sample consisted of 80 respondents selected via purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression, alongside classical assumption tests, t-tests, F-tests, and the coefficient of determination, utilizing IBM SPSS Statistics 26 software. The partial results indicate that price perception has a positive and significant effect on guest satisfaction (t-value: 3.986; significance level: 0.001).Restaurant facilities also have a positive and significant effect on guest satisfaction (t-value: 3.861; significance level: 0.002). Simultaneously, both variables significantly influence guest satisfaction (F-value: 12.163; significance level: 0.000). An R-square value of 0.627 indicates that the two variables collectively explain 62.7% of the variation in guest satisfaction, while the remaining 37.3% is explained by factors outside this study's model. It is recommended that the management of Budi Sun Resort Maumere maintain a balance between offered prices and facility quality, and conduct periodic maintenance and upgrades of the restaurant facilities. Keywords: Price Perception, Restaurant Facilities, Guest Satisfaction, Budi Sun Resort Maumere.
Co-Authors Alexis Rikardus Naga Andreas Rengga Antonius Philipus Kurniawan Gheta Emilianus Eo Kutu Goo Fransiska Aprilia Gerardo Fransiskus Aldriano Imanuel Wellem ImanuelWellem Kristiana Reinildis Aek Kristina Ndae Magdalena Muku Maria Aprilia Maria Elsiana Go'o Maria Goreti Mao Tokan Maria Gracia Prilly da Cunha Maria Kristina Wele Molan Maria Nona Dince Maria Silvana Mariabel Carcia Maria Stephany Yohana Hering Milixia Natalia Sea Paulus Juru Podensiana Oba Akurama Rosalina Andriyani Ebang Pareira Stefanus Genosius Selong Pareira Veronika Wendelina Nona Yeti Viktor Eko Transilvanus Yoseph Darius Purnama Rangga Yulia Apriliani Ayu Astuti Pondeng Yustina Olivia Da Silva