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All Journal JAS (Jurnal Agri Sains) Jurnal Media Ekonomi Journal of Artificial Intelligence and Digital Business Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Fery Murtiningrum, Fery
Program Pascasarjana Magister Agribisnis, Fakultas Pertanian Universitas Bengkulu
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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ANALISIS PEMASARAN JERUK GERGA DI KECAMATAN RIMBO PENGADANG KABUPATEN LEBONG Gabrienda, Gracia; Murtiningrum, Fery; Oktoyoki, Hefri
Jurnal Media Ekonomi (JURMEK) Vol 26 No 1 (2021): Jurnal Media Ekonomi (JURMEK) April
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v26i1.1270

Abstract

Since citrus farming in Lebong Regency, Bengkulu Province, has begun to expand, this study is necessary to determine how the marketing channels and factors that affect the marketing margins of Gerga oranges in Rimbo Pengadang District, Lebong Regency. The marketing channel descriptive analysis was used as the analytical tool, and it describes the overall data collected. Multiple linear regression analysis with the formula Y = a + b1x1 + b2x2 + b3x3 + e is used to assess the variables that influence marketing margins. The marketing channel for gerga oranges in Rimbo Pengadang Village has 3 channel patterns, namely: farmers → retailers at village level → consumers, farmers → urban-level retailers → consumers, farmers → retailers at city level → consumers. It is well recognized that the three variables of sales volume, selling price, and marketing costs all influence marketing margins at the same time, resulting in a coefficient of multiple linear determinatio.
Analisis Rantai Pasok dan Efisiensi Pemasaran Komoditas Kubis di Desa Sumber Bening Kecamatan Sellupu Rejang Kabupaten Rejang Lelbong Lestari, Ella Sandi; Yanuarti, Mira; Pingki, Anadiya; Murtiningrum, Fery
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1682

Abstract

Penelitian ini dilaksanakan pada Mei hingga Juni 2025 di Desa Sumber Bening, Kecamatan Selupu Rejang, Kabupaten Rejang Lebong, yang merupakan sentra penghasil kubis tertinggi. Tujuan penelitian adalah untuk mengetahui rantai pasok dan tingkat efisiensi pemasaran kubis di Desa Sumber Bening Kecamatan Selupu Rejang Kabupaten Rejang Lebong. Penentuan responden produsen kubis menggunakan metode Purposive Sampling dengan kriteria petani yang memproduksi kubis selama periode penelitian dan responden lembaga pemasaran kubis menggunakan metode Snowball Sampling berdasarkan rekomendasi responden sebelumnya. Kesimpulan penelitian menunjukkan bahwa rantai pasok kubis terbagi menjadi empat pola: (1) Produsen – Konsumen, (2) Produsen – Pengepul – Konsumen, (3) Produsen – Pengecer – Konsumen, dan (4) Produsen – Pengepul – Pengecer – Konsumen. Aliran produk bergerak dari hulu ke hilir, didukung oleh aliran informasi dua arah melalui komunikasi langsung, telepon dan WhatsApp mengenai ketersediaan, kualitas, status pengiriman, dan harga. Aliran keuangan berupa pembayaran tunai dan non-tunai bergerak berlawanan arah dengan aliran produk. Seluruh rantai pasok kubis dinyatakan efisien karena nilai efisiensi < 50%. Urutan pola rantai pasok yang paling efisien adalah Pola I sebesar 0,93%, diikuti Pola II 4,77%, Pola III 6,01% , dan Pola IV 9,02%.
ANALISIS DAYA SAING USAHATANI KOPI ROBUSTA (Coffea canephora) DI KABUPATEN REJANG LEBONG Murtiningrum, Fery; Asriani, Putri Suci; Badrudin, Redy
Jurnal AGRISEP JURNAL AGRISEP VOL 13 NO 01 2014 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.284 KB) | DOI: 10.31186/jagrisep.13.1.1-14

Abstract

The research objectives are to 1) analyse the competitive advantage of robusta coffee farm in Rejang Lebong Regency, 2) analyse the comparative advantage of robusta coffee farm in Rejang Lebong Regency, 3) analyse the impact of government policy toward competitive robusta coffee in Rejang Lebong Regency, 4) analyse the sensitivity of competitive of robusta coffee toward the changing of input-output. The areas of the research are selected by purposive method. It considered that Rejang Lebong is one of regency in Bengkulu that is have been planted robusta coffee from one generation to others and makes coffee become superior commodity. Selecting sample is done by using stratified random sampling method. The sample is 32 respondents. The result analysis is using Policy Analysis Matrix (PAM). The research result shows that robusta coffee in Rejang Lebong has high competition (competitive advantage and comparative advantage). It is known that DRCR value is smaller than one, about 0,37 and 0,23. The impact of government policy toward input of the result analysis using PAM method is IT value is negative Rp.1.197.108/ha/year. Input Transfer (IT) value describes the policy (subsidy or tax) happened in tradable input production. IT value is negative for robusta coffee farm. It indicates that there is a policy subsidy toward tradable (anorganic fertilizer) input production in coffee farm. That is an advantage for coffee farmer. For output, IT value factor is positive 10.296. It indicates that there is a government policy toward domestic input such as tax. The input-output policy doesn’t work effectively or support or protect the coffee farmer in Rejang Lebong. The government policy is applied in coffee trade, so it causes coffee farmer doesn’t accept the price of coffee as social price. The sensitivity analysis result shows that robusta coffee farm has good competitive (competitive advantages and comparative). The factor assumption is constant with PCR and DRCR value less than one. Combination sensitivity analysis shows that input and output changing is caused by the decreasing of robusta coffee farmer competitive in Rejang Lebong. It is shown in competitive advantage with the PCR value more than one, about 2,43 and comparative advantage with DRCR value smaller than one, about 0,44.
FAKTOR FAKTOR YANG BERHUBUNGAN DENGAN PEMBERDAYAAN MASYARAKAT PADA PERENCANAAN PENGEMBANGAN KAWASAN KOPI Murtiningrum, Fery; Noer, Melinda; Wahyuni, Sri; Devianto, Dodi
JAS (Jurnal Agri Sains) Vol 7, No 2: Desember 2023
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jas.v7i2.1218

Abstract

Perencanaan Pengembangan Kawasan kopi penting menjadi perhatian karena menjadi dasar sebuah proses pengembangan kawasan dilakukan untuk pembangunan berkelanjutan. Pengembangan kawasan termasuk juga pengembangan kawasan kopi dilakukan untuk mencapai tujuan sebagaimana tertuang pada rencana pengembangan kawasan kopi (Action Plan). Perencanaan Pengembangan kawasan kopi disusun berdasarkan penggalian kebutuhan dan permasalahan serta potensi yang ada  berbasiskan pemberdayaan masyarakat. Penelitian ini mempunyai tujuan untuk mengetahui faktor faktor yang berhubungan dengan pemberdayaan masyarakat pada perencanaan pengembangan kawasan kopi pada 2 kawasan yang menjadi lokasi untuk pengembangan kawasan kopi di Provinsi Bengkulu yaitu di wilayah Kabupaten Kepahiang dan Kabupaten Rejang Lebong. Pada penelitian ini Metode yang digunakan mixed methods research Alat analisa yang digunakan analisa Kualitatif Deskriptif dan analisa menggunakan SEM PLS. Data di ambil dari petani dan informan. Berdasarkan hasil analisa data penelitian diketahui hasil bahwa faktor faktor yang berhubungan dengan pemberdayaan masyarakat pada perencanaan pengembangan kawasan kopi adalah akses informasi, Partisipatif dan kelembagaan lokal, di mana pengaruh masing masing faktor yaitu, untuk akses informasi sebesar 36,81%. untuk partisipatif sebesar 52,42 %  dan faktor kelembangaan lokal sebesar 37,46 %.
Co-Authors Devianto, Dodi Gracia Gabrienda, Gracia Lestari, Ella Sandi Melinda Noer Oktoyoki, Hefri Pingki, Anadiya Putri Suci Asriani Redy Badrudin Sri Wahyuni Yanuarti, Mira