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All Journal Jurnal Media Ekonomi Buletin Poltanesa West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis West Science Interdisciplinary Studies paradigma agribisnis Journal of Digital Community Services
Gracia Gabrienda, Gracia
Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Sosialisasi Peluang Usaha dengan Pemanfaatan Sumberdaya Lokal  Di Desa Cawang Lama Kabupaten Rejang Lebong Gabrienda, Gracia; Pingki, Anadya; Pramudya, Febri Nur; Yanuarti, Mira
Journal of Digital Community Services Vol. 1 No. 2 (2024): July
Publisher : Institute Of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/dcs.v1i2.18

Abstract

Wisata Ulu Musi Trokon merupakan lokasi wisata yang dikelola oleh BUMDES yang terletak di Desa Cawang Lama. Potensi sektor pertanian di Desa Cawang Lama cukup menjanjikan selain padi dan kopi juga terdapat tanaman aren. Tanaman aren merupakan tanaman serba guna yang keseluruhan pohonnya dapat dimanfaatkan. Olahan produk yang dihasilkan dari tanaman aren yaitu gula aren dan kolang kaling.  Kegiatan pengabdian dilakukan dalam beberapa tahapan yaitu : observasi awal untuk mengetahui potensi sumberdaya local yang ada di Desa Cawang Lama, koordinasi dengan pemerintah Desa setempat terkait jadwal pelaksanaan kegiatan, kegiatan sosialisasi dengan melibatkan pelaku usaha yang ada di Desa Cawang Lama dan memaparkan potensi yang ada dan memaparkan ide yang akan dikembangkan di Desa Cawang Lama. Hasil Kegiatan pengabdian kepada Masyarakat ini memberikan pengetahuan baru pada pelaku usaha, dengan pemanfaatan sumber daya local yang ada di Desa Cawang Lama. Berdasarkan hasil identifikasi di lapangan diketahui bahwa masih terdapat beberapa potensi local yang dapat dikembangkan untuk meningkatkan pendapatan dan oleh-oleh khas yang berasal dari Wisata Ulu Musi Trokon yaitu produk olahan tanaman aren. hasil olahan arenyang dapat diolah menjadi produk oleh-oleh khas WIsata Ulu Musi Trokon yaitu kolang kaling. Hasil olahan produk dapat dijadikan sebagai oleh-oleh khas Wisata Ulu Musi Trokon
The Impact of Sustainable Social Entrepreneurship on Economic Inclusivity in Rural Areas in Indonesia Effendi, Darwan; Lestari, Fitri; Gabrienda, Gracia
West Science Journal Economic and Entrepreneurship Vol. 3 No. 01 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i01.1711

Abstract

This study investigates the impact of sustainable social entrepreneurship on economic inclusivity in rural areas of Indonesia, using a quantitative analysis with 125 respondents and data processed through Structural Equation Modeling - Partial Least Squares (SEM-PLS). The findings reveal that sustainable social entrepreneurship significantly influences economic inclusivity through key factors, including access to resources, equitable opportunities, participation in economic activities, and income distribution. The model explains 68% of the variance in economic inclusivity, indicating strong predictive power. These results emphasize the transformative potential of social entrepreneurship in addressing socio-economic disparities and fostering equitable growth in rural Indonesia. The study contributes to the theoretical understanding of inclusive development and provides actionable insights for policymakers and practitioners aiming to promote sustainable rural economies.
The Impact of Policy Changes in the Distribution of Subsidized Fertilizers and the Use of Biopesticides on Chili Crop Productivity in Rejang Lebong Regency, Bengkulu Province Gabrienda, Gracia; Yanuarti, Mira; Prisdinawati, Dwita; Arianto, David; Saputra, Jepri
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1701

Abstract

This study examines the impact of changes in subsidized fertilizer distribution policies and the use of biopesticides on the productivity of chili plants in Rejang Lebong Regency, Bengkulu Province. A quantitative approach was employed, utilizing a sample of 85 chili farmers. Data were collected through a Likert-scale questionnaire (1-5) and analyzed using SPSS version 25. The results revealed that both subsidized fertilizer policies and biopesticide usage significantly and positively influenced chili productivity, explaining 53% of the productivity variance. Descriptive statistics indicated moderate to high levels of satisfaction with fertilizer policies and biopesticide effectiveness. These findings emphasize the importance of integrated policy measures to enhance agricultural productivity and sustainability. Recommendations include improving fertilizer distribution systems and promoting biopesticide awareness among farmers.
ANALISIS PEMASARAN JERUK GERGA DI KECAMATAN RIMBO PENGADANG KABUPATEN LEBONG Gabrienda, Gracia; Murtiningrum, Fery; Oktoyoki, Hefri
Jurnal Media Ekonomi (JURMEK) Vol 26 No 1 (2021): Jurnal Media Ekonomi (JURMEK) April
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v26i1.1270

Abstract

Since citrus farming in Lebong Regency, Bengkulu Province, has begun to expand, this study is necessary to determine how the marketing channels and factors that affect the marketing margins of Gerga oranges in Rimbo Pengadang District, Lebong Regency. The marketing channel descriptive analysis was used as the analytical tool, and it describes the overall data collected. Multiple linear regression analysis with the formula Y = a + b1x1 + b2x2 + b3x3 + e is used to assess the variables that influence marketing margins. The marketing channel for gerga oranges in Rimbo Pengadang Village has 3 channel patterns, namely: farmers → retailers at village level → consumers, farmers → urban-level retailers → consumers, farmers → retailers at city level → consumers. It is well recognized that the three variables of sales volume, selling price, and marketing costs all influence marketing margins at the same time, resulting in a coefficient of multiple linear determinatio.
The Impact of Sustainable Social Entrepreneurship on Economic Inclusivity in Rural Areas in Indonesia Effendi, Darwan; Lestari, Fitri; Gabrienda, Gracia
West Science Journal Economic and Entrepreneurship Vol. 3 No. 01 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i01.1711

Abstract

This study investigates the impact of sustainable social entrepreneurship on economic inclusivity in rural areas of Indonesia, using a quantitative analysis with 125 respondents and data processed through Structural Equation Modeling - Partial Least Squares (SEM-PLS). The findings reveal that sustainable social entrepreneurship significantly influences economic inclusivity through key factors, including access to resources, equitable opportunities, participation in economic activities, and income distribution. The model explains 68% of the variance in economic inclusivity, indicating strong predictive power. These results emphasize the transformative potential of social entrepreneurship in addressing socio-economic disparities and fostering equitable growth in rural Indonesia. The study contributes to the theoretical understanding of inclusive development and provides actionable insights for policymakers and practitioners aiming to promote sustainable rural economies.
The Impact of Policy Changes in the Distribution of Subsidized Fertilizers and the Use of Biopesticides on Chili Crop Productivity in Rejang Lebong Regency, Bengkulu Province Gabrienda, Gracia; Yanuarti, Mira; Prisdinawati, Dwita; Arianto, David; Saputra, Jepri
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1701

Abstract

This study examines the impact of changes in subsidized fertilizer distribution policies and the use of biopesticides on the productivity of chili plants in Rejang Lebong Regency, Bengkulu Province. A quantitative approach was employed, utilizing a sample of 85 chili farmers. Data were collected through a Likert-scale questionnaire (1-5) and analyzed using SPSS version 25. The results revealed that both subsidized fertilizer policies and biopesticide usage significantly and positively influenced chili productivity, explaining 53% of the productivity variance. Descriptive statistics indicated moderate to high levels of satisfaction with fertilizer policies and biopesticide effectiveness. These findings emphasize the importance of integrated policy measures to enhance agricultural productivity and sustainability. Recommendations include improving fertilizer distribution systems and promoting biopesticide awareness among farmers.
ANALISIS ORIENTASI PASAR DAN STRATEGI BAURAN PEMASARAN PENGUSAHA ROTI DI KOTA BENGKULU Gabrienda, Gracia; Nusril, Nusril; Badrudin, Redy
Jurnal AGRISEP JURNAL AGRISEP VOL 11 NO 02 2012 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.109 KB) | DOI: 10.31186/jagrisep.11.2.153-163

Abstract

This research is aimed at investigating market posisition and market orientation of bakery producers, and designing mix marketing strategy for bakery producers in Bengkulu city. Four bakery producers, namely Surya Bakery, Bake Mart, Karina Bakery and Ais Bakery, are selected purposively as subject of this study. Sixty eight respondents are selected using accidental sampling method for UAI survey, and 4 respondents for each bakery. Relative Market Share and descriptive analysis are used to analyse data obtained from survay. The research found that Surya Bakery can be categorised as market leader, while Bake Mart, Karina Bakery, and Ais Bakery as market challanger, market follower, and market nicher respectively. All bakery producers has custumer orientation. The study also concluded that Surya Bakery should enlarge its market and intisifies promotion, Bake Mart should enlarge its distribution network, Karina Bakery should expose its specific shop and Ais Bakery should find new market segment.
Rekomendasi Pengembangan Agrowisata Taman Bunga Jang Smulen Florist Melalui Bauran Pemasaran Ansiska, Paisal; Asep; Windari, Ela Hasri; Gabrienda, Gracia; Oktoyoki, Hefri
Poltanesa Vol 23 No 2 (2022): Desember 2022
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v23i2.1772

Abstract

Sektor pariwisata merupakan sektor yang potensial yang dapat dikembangkan sebagai salah satu pendapatan di suatu darah. Peminat wisatawan terhadap agrowisata cukup besar, terutama wisatawan manca negara yang ingin menikmati keindahan alam dan budaya Indonesia. Agrowisaya yang merupakan bentuk kegiatan kepariwisataan yang memanfaatkan sektor pertanian sebagai objek wisatanya sangat sesuai untuk menjadi suatu produk baru di bidang pariwisata. Salah satu agrowisata potensial adalah taman bunga Jang Smulen Florist merupakan agrowisata yang terletak di Kabupaten Rejang Lebong. Tujuan dari penelitian ini adalah dapat memberikan strategi pengembangan agrowisata taman bunga Jang Smulen. Perumusan strategi tersebut didapat dari mengidentifikasi faktor internal dan eksternal apa saja yang mempengaruhi agrowisata taman bunga Jang Smulen Florist melalui prilaku pengunjung menurut bauran pemasaran (tempat, harga, promosi, bukti fisik, orang, dan proses). Metode yang digunakan didalam penelitian ini adalah deskriptif kuantitatif dengan penentuan responden menggunakan teknik purposive dengan metode sampel tidak sengaja. Berdasarkan data survey yang telah dilakukan akan menghasilkan data faktor internal dan eksternal dan dianalisis menggunakan analisis SWOT dalam penentuan strategi pengembangan. Terdapat faktor internal dan eksternal yang mempengaruhi kepuasan wisatawan. Strategi yang direkomendasikan adalah dengan membuat event diwaktu strategis, pengaturan kembali komposisi dan letak tanaman bunga, menambah dan memperbaiki fasilitas penunjang lainnya produk wisata yang ditawarkan, dan menyediakan paket layanan pada pengunjung dan berbagai macam produk olahan pertanian.
ANALISIS STRATEGI BAURAN PEMASARAN AGROWISATA KEBUN BUNGA D’SYANDANA DI KABUPATEN REJANG LEBONG Oktoyoki, Hefri; Gabrienda, Gracia; Sari, Mya Novita; Yulisa, Tria Anti Sukmala; Ansiska, Paisal
Paradigma Agribisnis Vol 3 No 2 (2021): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v3i2.5013

Abstract

Keberadaan Kebun bunga di Kabupaten Rejang Lebong merupakan hal baru dan perkembanganya cenderung terus bermunculan tetapi juga banyak yang hilang. Akibat dari pemasaran yang belum massive, sehingga aktivitas wisatanya kurang menarik dan tidak mampu memenuhi harapan wisatawan, oleh karena itu dibutuhkan strategi pemasaran yang tepat. Penelitian ini bertujuan untuk merumuskan strategi pemasaran Agrowisata Kebun Bunga di Kabupaten Rejang Lebong, Penelitian ini mendapatkan data dari kuesioner. dilakukan di kebun bunga D’Syandana. Metode yang digunakan dalam pengumpulan data menggunakan teknik sampling. Metode pengolahan data melalui analisis bauran pemasaran dan analisis strategi pemasaran. Hasil penelitian menunjukkan faktor yang paling berpengaruh kuat adalah tiket masuk yang terjangkau dan mutu produk bunga yang berkualitas mampu mempengaruhi minat pengunjung. Kelemahannya pada manajemen usaha belum baik, sangat minim tenaga kerja profesional. Kegiatan promosi masih kurang, teknologi yang digunakan masih sederhana. Faktor peluang terbesar adalah kecendrungan niche tourism berbasis alam. Faktor ancaman tertinggi adalah Pesaing objek wisata berbasis alami. Analisis SWOT dan AHP menghasilkan 5 alternatif strategi pemasaran, yaitu: meningkatkan kualitas produk (value drivers) yang bersifat milenial dan terinstagramable, memperluas target pasar, mengikuti event-event secara rutin, meningkatkan kualitas SDM melalui pelatihan khusus, dan melakukan kerjasama dengan investor untuk mendapatkan  modal Kata kunci : Agrowisata, Kebun Bunga, Pemasaran, Strategi   
Co-Authors Ansiska, Paisal Arianto, David Asep Effendi, Darwan Febri Nur Pramudya, Febri Nur Fery Murtiningrum, Fery Fitri Lestari, Fitri Nusril Nusril Oktoyoki, Hefri Pingki, Anadya Prisdinawati, Dwita Redy Badrudin Saputra, Jepri Sari, Mya Novita Windari, Ela Hasri Yanuarti, Mira Yulisa, Tria Anti Sukmala