Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Teknologi dan Manajemen Industri Terapan
Muhammad Fikri Maulana
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisa Konten Marketing Di Sosial Media Tiktok Terhadap Brand Awareness Bittersweet By Najla Andry Mochamad Ramdan; Muhammad Fikri Maulana; Muhammad Aqshel Revinzky
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 4 No. 02 (2022): Vol. 4 No. 2 September 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital Marketing is a marketing activity including branding that uses various media. Digital Marketing is also their tool in promoting their business, one of which is by utilizing social media or the term is called Social Media Marketing. Brand awareness or brand awareness is the ability of a prospective customer to be able to recognize a brand that is part of a certain product category. The purpose of this study is to analyze Content Marketing on social media Tiktok on Brand awareness Bittersweet By Najla. The method used in this study is a qualitative method and the data collection technique used in this study is an interview with a phenomenological approach. The data analysis technique used is descriptive data technique and uses triangulation of data sources. So, based on the research conducted, the results obtained are proven that bittersweet by najla increases brand awareness through the content displayed on the bittersweet by najla tiktok platform.
The Influence of Servicescape on Travel Decisions with Customer Satisfaction as a Moderating Variable Eva Desembrianita; Agus Sunatha Putra; Muhammad Fikri Maulana; Heppi Syofya; Julinta Paulina
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.1002

Abstract

This quantitative study uses an explanatory approach emphasizing basic research to compile arguments systematically and according to applicable scientific rules. The data used in this study are primary data that researchers obtained from tourists to Java S Beach, Beaches in Bali, and Beaches in Lampung, totaling two hundred and eighty-five foreign and local tourists. The data obtained by researchers were analyzed using the smart PLS 4.0 analysis tool. The result in this article shows that all hypotheses in this study can be accepted and proven. In the first hypothesis, the Serviceescape variable can have a positive relationship direction and a significant influence on Travel/Visit Decisions at a tourist attraction because the P-values are positive and below the 0.05 significance level, namely 0.013. This indicates that better Serviceescape implementation at a tourist attraction can make tourists more comfortable and interested, and help them decide to visit. In the following hypothesis, the Customer Satisfaction variable can strengthen the influence of the Serviceescape variable on Visit Decisions. The P-values are positive and below the 0.05 significance level, 0.000. Thus, it can be concluded that this article's first and second hypotheses are acceptable.
Co-Authors Agus Sunatha Putra Andry Mochamad Ramdan Eva Desembrianita Heppi Syofya, Heppi Julinta Paulina Muhammad Aqshel Revinzky