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All Journal Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Teknologi dan Manajemen Industri Terapan JOUSIP
Muhammad Fikri Maulana
Unknown Affiliation
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Social Sciences

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Analisa Konten Marketing Di Sosial Media Tiktok Terhadap Brand Awareness Bittersweet By Najla Andry Mochamad Ramdan; Muhammad Fikri Maulana; Muhammad Aqshel Revinzky
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 4 No. 02 (2022): Vol. 4 No. 2 September 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital Marketing is a marketing activity including branding that uses various media. Digital Marketing is also their tool in promoting their business, one of which is by utilizing social media or the term is called Social Media Marketing. Brand awareness or brand awareness is the ability of a prospective customer to be able to recognize a brand that is part of a certain product category. The purpose of this study is to analyze Content Marketing on social media Tiktok on Brand awareness Bittersweet By Najla. The method used in this study is a qualitative method and the data collection technique used in this study is an interview with a phenomenological approach. The data analysis technique used is descriptive data technique and uses triangulation of data sources. So, based on the research conducted, the results obtained are proven that bittersweet by najla increases brand awareness through the content displayed on the bittersweet by najla tiktok platform.
The Influence of Servicescape on Travel Decisions with Customer Satisfaction as a Moderating Variable Eva Desembrianita; Agus Sunatha Putra; Muhammad Fikri Maulana; Heppi Syofya; Julinta Paulina
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.1002

Abstract

This quantitative study uses an explanatory approach emphasizing basic research to compile arguments systematically and according to applicable scientific rules. The data used in this study are primary data that researchers obtained from tourists to Java S Beach, Beaches in Bali, and Beaches in Lampung, totaling two hundred and eighty-five foreign and local tourists. The data obtained by researchers were analyzed using the smart PLS 4.0 analysis tool. The result in this article shows that all hypotheses in this study can be accepted and proven. In the first hypothesis, the Serviceescape variable can have a positive relationship direction and a significant influence on Travel/Visit Decisions at a tourist attraction because the P-values are positive and below the 0.05 significance level, namely 0.013. This indicates that better Serviceescape implementation at a tourist attraction can make tourists more comfortable and interested, and help them decide to visit. In the following hypothesis, the Customer Satisfaction variable can strengthen the influence of the Serviceescape variable on Visit Decisions. The P-values are positive and below the 0.05 significance level, 0.000. Thus, it can be concluded that this article's first and second hypotheses are acceptable.
Forgiveness Therapy in Developing Subjective Well-Being of Homosexual Clients at Yayasan Peduli Sahabat Cibinong Bogor Muhammad Fikri Maulana
Journal of Sufism and Psychotherapy Vol 1 No 1 (2021): JOUSIP: Journal of Sufism and Psychotherapy, Vol. 1 No. 1, May 2021
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jousip.v1i1.3886

Abstract

A homosexual has many problems in his life, including confusion of self-identity and social intolerance from the environment, because many people put aside human values in viewing the reality of homosexuals, so that society gives all “stamps”, such as homosexuals as pathological, anomaly, or abnormal. . This study aims to find out more about forgiveness therapy as a form of developing subjective well-being of homosexual clients at “Yayasan Peduli Sahabat Cibinong Bogor”. The research method used in this study is a qualitative research method. The type of research used is field research. Researchers went directly to the research site at Yayasan Peduli Sahabat Cibinong Bogor in obtaining data and engaging with the subject directly. The primary data sources in this study were counselors or client companions, and homosexual clients at the Peduli Sahabat Foundation. The data collection technique was done by interview, observation, and documentation. The data that has been obtained is then analyzed descriptively using the Miles and Huberman interactive model which consists of data reduction, data presentation, and verification. The results showed that the subjective well-being of homosexual clients at Yayasan Peduli Sahabat experienced a good development of conditions after using forgiveness therapy. This is marked by a state of cognition or a new perspective on himself, which initially homosexual clients were unable to take lessons, considered failure, humiliation, but now they have changed such as being able to take lessons, the meaning of life, and life satisfaction.
The Influence of Servicescape on Travel Decisions with Customer Satisfaction as a Moderating Variable Eva Desembrianita; Agus Sunatha Putra; Muhammad Fikri Maulana; Heppi Syofya; Julinta Paulina
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.1002

Abstract

This quantitative study uses an explanatory approach emphasizing basic research to compile arguments systematically and according to applicable scientific rules. The data used in this study are primary data that researchers obtained from tourists to Java S Beach, Beaches in Bali, and Beaches in Lampung, totaling two hundred and eighty-five foreign and local tourists. The data obtained by researchers were analyzed using the smart PLS 4.0 analysis tool. The result in this article shows that all hypotheses in this study can be accepted and proven. In the first hypothesis, the Serviceescape variable can have a positive relationship direction and a significant influence on Travel/Visit Decisions at a tourist attraction because the P-values are positive and below the 0.05 significance level, namely 0.013. This indicates that better Serviceescape implementation at a tourist attraction can make tourists more comfortable and interested, and help them decide to visit. In the following hypothesis, the Customer Satisfaction variable can strengthen the influence of the Serviceescape variable on Visit Decisions. The P-values are positive and below the 0.05 significance level, 0.000. Thus, it can be concluded that this article's first and second hypotheses are acceptable.
Co-Authors Agus Sunatha Putra Andry Mochamad Ramdan Eva Desembrianita Heppi Syofya, Heppi Julinta Paulina Muhammad Aqshel Revinzky