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Agus Sunatha Putra
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering

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The Influence of Servicescape on Travel Decisions with Customer Satisfaction as a Moderating Variable Eva Desembrianita; Agus Sunatha Putra; Muhammad Fikri Maulana; Heppi Syofya; Julinta Paulina
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.1002

Abstract

This quantitative study uses an explanatory approach emphasizing basic research to compile arguments systematically and according to applicable scientific rules. The data used in this study are primary data that researchers obtained from tourists to Java S Beach, Beaches in Bali, and Beaches in Lampung, totaling two hundred and eighty-five foreign and local tourists. The data obtained by researchers were analyzed using the smart PLS 4.0 analysis tool. The result in this article shows that all hypotheses in this study can be accepted and proven. In the first hypothesis, the Serviceescape variable can have a positive relationship direction and a significant influence on Travel/Visit Decisions at a tourist attraction because the P-values are positive and below the 0.05 significance level, namely 0.013. This indicates that better Serviceescape implementation at a tourist attraction can make tourists more comfortable and interested, and help them decide to visit. In the following hypothesis, the Customer Satisfaction variable can strengthen the influence of the Serviceescape variable on Visit Decisions. The P-values are positive and below the 0.05 significance level, 0.000. Thus, it can be concluded that this article's first and second hypotheses are acceptable.
The Influence of Servicescape on Travel Decisions with Customer Satisfaction as a Moderating Variable Eva Desembrianita; Agus Sunatha Putra; Muhammad Fikri Maulana; Heppi Syofya; Julinta Paulina
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.1002

Abstract

This quantitative study uses an explanatory approach emphasizing basic research to compile arguments systematically and according to applicable scientific rules. The data used in this study are primary data that researchers obtained from tourists to Java S Beach, Beaches in Bali, and Beaches in Lampung, totaling two hundred and eighty-five foreign and local tourists. The data obtained by researchers were analyzed using the smart PLS 4.0 analysis tool. The result in this article shows that all hypotheses in this study can be accepted and proven. In the first hypothesis, the Serviceescape variable can have a positive relationship direction and a significant influence on Travel/Visit Decisions at a tourist attraction because the P-values are positive and below the 0.05 significance level, namely 0.013. This indicates that better Serviceescape implementation at a tourist attraction can make tourists more comfortable and interested, and help them decide to visit. In the following hypothesis, the Customer Satisfaction variable can strengthen the influence of the Serviceescape variable on Visit Decisions. The P-values are positive and below the 0.05 significance level, 0.000. Thus, it can be concluded that this article's first and second hypotheses are acceptable.
Cultural Tourism: A Strategy to Improve the Tourism Industry and Preserve Indonesian Culture Agus Sunatha Putra; Gusti Made Riko Hendrajana; Komang Shanty Muni Parwati; Komang Trigita Juliastari; Firlie Lanovia Amir
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1616

Abstract

Cultural tourism has become a strategic pillar in national economic development and a vital instrument in preserving Indonesia's cultural heritage. This study aims to analyze the effectiveness of cultural tourism as a dual strategy to strengthen the competitiveness of the tourism industry and ensure the sustainability of cultural heritage amidst globalization. Using a descriptive qualitative approach, this article examines the synergy between local wisdom-based destination promotion and traditional value conservation efforts. The analysis shows that cultural integration in the tourism industry not only increases the volume of international and domestic tourist visits but also creates a collective awareness of local communities' cultural identity. However, challenges such as cultural commodification and the destruction of physical artifacts require tourism management policies based on sustainability principles. This article concludes that synchronization between stakeholders, digital innovation, and local community involvement is key to achieving a balance between industry profitability and the protection of Indonesian culture.
Co-Authors Amir, Firlie Lanovia Eva Desembrianita Gusti Made Riko Hendrajana Heppi Syofya, Heppi Julinta Paulina Komang Trigita Juliastari Muhammad Fikri Maulana Parwati, Komang Shanty Muni