Garuda - Garba Rujukan Digital

PENGARUH KEPERCAYAAN, KEPUASAN, DAN KUALITAS PELAYANAN TERHADAP MINAT PEMBELIAN KEMBALI OLX INDONESIA Abraham Febrian Widodo; Daniel Joel Immanuel Kairupan
Jurnal Akuntansi Dan Manajemen Vol 33 No 2 (2022): JAM Vol 33 No 2 Agustus 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jam.v34i2.77

This study aims to test the trust, satisfaction, and service quality of OLX Indonesia's repurchase intention. The sample selection method used in this study is simple random sampling with respondents using OLX criteria. The type of data used in this study is primary data obtained by using a questionnaire via google form with a total of 100 respondents. The results of this study show that trust (X1) has no significant effect on the repurchase interest of OLX Indonesia, satisfaction (X2) has a significant effect on the repurchase interest of OLX Indonesia, service quality (X3) has a significant effect on the repurchase interest of OLX Indonesia

PENGARUH HARGA, KUALITAS LAYANAN, CITRA PERUSAHAAN, DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN SICEPAT Irvansyah, Fajar Eggi; Daniel Joel Immanuel Kairupan
Jurnal Ekonomi Dan Bisnis Vol 16 No 2 (2022): JEB Vol 16 No 2 Juli 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v17i2.27

This study was conducted to determine the effect of price, service quality, corporate image, and customer satisfaction on Sicepat customer loyalty. This study uses the descriptive quantitative method. The sample in this study amounted to 102 respondents with a sampling method using purposive random sampling. Collecting respondent data using google form media with the questionnaire method. Analysis of the study data using the SmartPLS 3.0 test tool with the SEM (Structural Equation Modeling) method. The results of this study indicate that price has a significant positive effect on customer satisfaction, service quality has a significantly positive effect on customer satisfaction, company image has a significantly positive effect on customer satisfaction, and customer satisfaction has a significant positive effect on customer loyalty.

PENGARUH PROMOSI, MOTIVASI BELANJA HEDONIS DAN PENGARUH EXPERIENTIAL MARKETING TERHADAP MINAT KUNJUNG ULANG KONSUMEN CAFÉ SILOL JOGJA Dewi Sianipar; Daniel Joel Immanuel Kairupan
Jurnal Ekonomi Dan Bisnis Vol 17 No 1 (2023): JEB Vol 17 No 1 Maret 2023
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v17i1.33

The purpose of this research is to analyze Experiential marketing, to the interest of visitors to SiLOL Jogja cafe. This research is quantitative research whose source of research data is primary data obtained from a sample of SiLOL cafe visitors. The data selection technique was carried out using purposive sampling, namely by distributing 117 questionnaires to the respondents. This research method also uses multiple linear regression analysis methods. The results of this study prove that Experiential marketing has a significant effect on the interest of repeat visits to SiLOL Jogja cafe consumers in sense, feel, think, act, and relation, either simultaneously or partially. This promotion is also the variable that has the most influence on the decision to visit SiLOL Jogja, cafe customers.

FAKTOR-FAKTOR YANG MEMENGARUHI MINAT BELI PADA APLIKASI TIKTOK SHOP Kairupan, Daniel Joel Immanuel; Fakih, Yuda
Jurnal Ekonomi Dan Bisnis Vol 18 No 1 (2024): JEB Vol 18 No 1 Maret 2024
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v18i1.81

This research aims to investigate the influence of Electronic Word of Mouth (E-WOM), advertising, and ease of transactions on purchasing interest in the TikTok Shop application. A quantitative approach was used in this research using a questionnaire as a data collection tool. The respondents involved in this research were active users of the TikTok Shop application. Data were analyzed using the multiple linear regression method with SPSS 22 for the analytic tools. This research provides an important contribution to the understanding of the factors that influence purchasing interest in the TikTok Shop application. The practical implication of this research is that marketing managers can pay attention to and improve E-WOM strategies, advertising, and ease of transactions to increase consumer buying interest in the TikTok Shop application.

PENGARUH KECENDERUNGAN PEMILIHAN RISIKO DALAM PENGAMBILAN KEPUTUSAN INVESTASI YANG DIMODERASI OLEH GENDER: PENDEKATAN EKSPERIMEN Dheni Indra Kusuma; Daniel Joel Immanuel Kairupan
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 29 No 2 (2021): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

This study aims to conduct laboratory experiments to examine the tendency of risk selection as a variable that affects managers in making investment decisions. Gender factor is used as a moderating variable in this study. Gender differences are thought to play a role as a variable that strengthens or weakens managers in making investment decisions. Research data collection was carried out using a 1 x 2 experimental design between subjects. Experiments will be carried out using a computer assisted program. Regarding the Covid-19 pandemic, the experiment will be carried out online with the help of zoom technology and google form with a limited time so that it approaches the experiment which is carried out directly through face to face. Hypotheses were tested using Pearson Chi Square statistical tools and ANOVA Two Way with Interaction. The result of this research is the tendency of risk selection affects investment decision making. while gender is not a moderating variable in this study.

ANALISIS PEMBERDAYAAN PEREMPUAN PADA NEW VENTURE CREATION: ENTREPRENEURIAL SELF-EFFICACY SEBAGAI VARIABEL PEMODERASI Daniel Joel Immanuel Kairupan; Noormalita Primandaru
Modus Vol. 32 No. 2 (2020): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v32i2.3515

ABSTRACTThis study focuses on the effects of education empowerement, financial empowerment, and access of technology on new venture creation, with entrepreneurial self-efficacy as a moderating variable, and housewives as the research subject. This study is a cross-sectional field research and uses non-probability purposive sampling method. The research sample is the women in a Family Welfare Movement (Pembinaan Kesejahteraan Keluarga/PKK) group in the coastal village of Bantul. The analysis is conducted by using Partial Least Square (PLS) and based on a structural equation modeling (SEM) in simultaneously testing the measurement model and structural model. Keywords: new venture creation; entrepreneurial self-efficacy; education empowerement; financial empowerment; access of technology ABSTRAKPenelitian ini berfokus pada pengaruh education empowerement, financial empowerment, dan access of technology terhadap new venture creation dan entrepreneurial self-efficacy sebagai variabel pemoderasi pada perempuan ibu rumah tangga. Setting yang digunakan adalah setting alamiah yang juga disebut field research. Dari sisi dimensi waktu, penelitian ini termasuk dalam kategori penelitian cross-sectional. Teknik pengambilan sampel menggunakan non probability sampling tipe purposive sampling. Sampel dalam penelitian ini adalah perempuan yang tergabung dalam kelompok Pembinaan Kesejahteraan Keluarga (PKK) di Desa kawasan pesisir Bantul. Model analisis yang digunakan adalah model analisis Partial Least Square (PLS) mengikuti pola model persamaan struktural (SEM) berbasis varian yang secara stimultan dapat melakukan pengujian model pengukuran sekaligus pengujian model struktural. Kata kunci: new venture creation; entrepreneurial self-efficacy; education empowerement; financial empowerment; access of technology

HUBUNGAN ANTARA TREND FASHION, LITERASI KEUANGAN, LOCUS OF CONTROL, GAYA HIDUP, DAN PERILAKU KONSUMTIF MAHASISWA DI DAERAH ISTIMEWA YOGYAKARTA Daniel Joel Immanuel Kairupan; Alfario Thimoty Suoth
Modus Vol. 36 No. 2 (2024): VOL 36 NO 2 (2024)
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v36i2.8828

The use of smartphones, especially social media applications, has been widely used and used as a place to show what activities they do daily. From social media, the public can also see the activities of the celebrities they idolize. This has become a trigger for the community, especially students, to follow the lifestyle of their idols, for example in terms of fashion. The current fashion trend is very popular among students so that they still look cool and not out of date. Because they often follow fashion trends, students begin to be influenced by a consumptive lifestyle. To overcome this, self-control and financial literacy are needed to prevent students from behaving consumptively. This study aims to determine the effect of fashion trends, financial literacy, and locus of control on consumptive lifestyles. Data collection was carried out using a questionnaire distributed via Google Forms. The sampling technique used purposive sampling with a total sample of 185 respondents. The data were analyzed using multiple linear regression using SPSS 26 for Windows. The results showed that the fashion trend variable had a positive and significant effect on the consumptive lifestyle and the financial literacy and locus of control variables had a negative and significant effect on the consumptive lifestyle. Keywords: trend fashion; financial literacy; locus of control; consumptive lifestyle; consumptive behavior. Penggunaan smartphone khususnya aplikasi media sosial sudah banyak digunakan dan dijadikan sebagai wadah untuk menunjukkan aktivitas apa saja yang dilakukan oleh pengguna smartphone sehari-hari. Dari media sosial, masyarakat juga bisa melihat aktivitas para selebriti yang diidolakannya. Hal ini menjadi pemicu bagi masyarakat khususnya mahasiswa untuk mengikuti gaya hidup idolanya, misalnya dalam hal fashion. Trend fashion saat ini sangat digemari oleh kalangan pelajar sehingga tetap terlihat keren dan tidak ketinggalan jaman. Karena sering mengikuti tren fashion, pelajar mulai terpengaruh gaya hidup konsumtif. Untuk mengatasi hal tersebut diperlukan pengendalian diri dan literasi keuangan agar siswa tidak berperilaku konsumtif. Penelitian ini bertujuan untuk mengetahui pengaruh trend fashion, literasi keuangan, dan locus of control terhadap gaya hidup konsumtif. Pengumpulan data dilakukan dengan menggunakan kuesioner yang disebar melalui Google Forms. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 185 responden. Data dianalisis menggunakan regresi linier berganda dengan menggunakan SPSS 26 for Windows. Hasil penelitian menunjukkan bahwa variabel tren fashion berpengaruh positif dan signifikan terhadap gaya hidup konsumtif dan variabel literasi keuangan serta locus of control berpengaruh negatif dan signifikan terhadap gaya hidup konsumtif. Kata kunci: trend fashion; literasi keuangan; locus of control; gaya hidup konsumtif; perilaku konsumtif.

Strategi Optimalisasi Pertumbuhan Usaha Mikro: Dampak Pelatihan Kewirausahaan, Kualitas Pelayanan, dan Pemasaran Digital terhadap Peningkatan Pendapatan di Pantai Wediombo Daniel Joel Immanuel Kairupan; Dicky Setyo Purnomo
Management & Accounting Expose Vol 7, No 2 (2024)
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mae.v7i2.2477

This study aims to analyze the effect of entrepreneurship training, service quality, and digital marketing on increasing micro-entrepreneurs income in the Wediombo Beach tourist area. As a developing tourist destination, Wediombo Beach is the center of local economic activities that depend on the tourism sector, so increasing the income of micro-entrepreneurs is important for the sustainability of the regional economy. This study uses a quantitative approach with a survey method involving 60 respondents of Wediombo Beach micro-entrepreneurs. The analysis tool uses SmartPLS 3.2.9. The conclusion of this study shows that developing entrepreneurial skills, improving service quality, and optimizing digital marketing are important factors that can increase the income of micro-entrepreneurs in the Wediombo Beach tourist area. This study provides practical implications for local governments and stakeholders in designing programs that support strengthening the local economic sector through training and application of technology in marketing.

PENGARUH PUBLIC RELATION, ADVERTISING, DAN WORD OF MOUTH TERHADAP BRAND AWARENESS PRODUK UMKM: STUDI KASUS PADA TOKO X CAKE AND BAKERY Daniel Joel Immanuel Kairupan; Olivia Ayu Yovanda
Jurnal Riset Manajemen dan Bisnis Vol. 16 No. 1 (2021): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar

ABSTRAK Pemasaran merupakan sebuah aktivitas yang telah biasa terjadi dalam perusahaan untuk menciptakan, mengkomunikasikan, menyampaikan serta menawarkan produk atau jasa yang bernilai kepada konsumen. Untuk mendapatakan perhatian dari konsumen, perlu adanya strategi pemasaran dari perusahaan yang dapat menggambarkan tingkat kesadaran konsumen terhadap produk yang ditawarkan atau brand awareness. Brand awareness merupakan suatu sikap positif yang diberikan masyarakat kepada perusahaan. Brand awareness dipengaruhi oleh beberapa faktor, antara lain public relation, advertising, dan word of mouth. Perusahaan perlu memperhatikan faktor-faktor yang mempengaruhi brand awareness sehingga awareness yang dihasilkan tinggi. Penelitian ini bertujuan untuk mengetahui sekaligus menjelaskan pengaruh public relation, advertising, dan word of mouth terhadap brand awareness di Toko X Cake and Bakery. Penulis memilih perusahaan ini dikarenakan perusahaan tersebut saat ini memiliki permasalahan pada penguatan brand awareness. Jumlah sampel yang digunakan adalah sebanyak 160 responden yang terdiri dari pelanggan Toko X maupun yang bukan pelanggan. Pengumpulan data dilakukan dengan cara menyebarkan kuesioner secara online. Teknik analisis yang digunakan yaitu analisis regresi linear berganda. Metode pengujian hipotesis menggunakan alat bantu program SPSS v26.0. Setiap variabel yang diuji telah valid dan reliabel, serta telah layak secara model menurut uji asumsi klasik. Hasil penelitian menunjukkan bahwa variabel public relation, advertising, dan word of mouth berpengaruh positif dan signifikan terhadap brand awareness. Kata kunci: public relation, advertising, word of mouth, brand awareness ABSTRACT Marketing is an activity that is common in companies to create, communicate, deliver and offer products or services of value to consumers. To get the attention of consumers, it is necessary to have a marketing strategy from the company that can describe the level of consumer awareness of the products offered or brand awareness. Brand awareness is a positive attitude given by the community to the company. Brand awareness is influenced by several factors, including public relations, advertising, and word of mouth. Companies need to pay attention to the factors that affect brand awareness so that the awareness generated is high. This study aims to determine as well as explain the influence of public relations, advertising, and word of mouth on brand awareness at X Cake and Bakery Stores. The author chose this company because the company currently has problems in strengthening brand awareness. The number of samples used were 160 respondents consisting of customers of Store X and non-customers. Data was collected by distributing online questionnaires. The analysis technique used is multiple linear regression analysis. The hypothesis testing method uses the SPSS v26.0 program tool. Each variable tested was valid and reliable, and was modelly feasible according to the classical assumption test. The results showed that the variables of public relations, advertising, and word of mouth had a positive and significant effect on brand awareness. Kata kunci: public relation, advertising, word of mouth, brand awareness

Strategic Factors that Influence the Decision to Purchase Running Sportswear in Indonesia Kairupan, Daniel Joel Immanuel
KINERJA Vol. 29 No. 1 (2025): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v29i1.9740

Based on the National Survey of the Central Statistics Agency (Susenas BPS), running is the majority sport preferred by 41.45% of respondents. Interest in running as a sporting activity continues to increase in society, creating an atmosphere supporting the running community's growth. Social aspects, health, and lifestyle trends are several factors that influence this development. Based on several previous studies, several of these things affect the decision to purchase running sportswear. So, this research examines the purchasing decision of running sportswear with a sample of running enthusiasts in Indonesia. The respondents of this research are running enthusiasts in Indonesia. Data collection was carried out by distributing questionnaires online. The statistical tool used is Smart Partial Least Square (SmartPLS 3.0). The results show that purchase decisions are influenced by several factors, namely reference groups, lifestyle, and consumer preferences. The results obtained can be used by running sportswear companies to pay more attention to marketing strategies by always adapting to the dynamics of the times, including understanding market trends, changes in consumer behavior, and new technologies that may impact marketing strategies.

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