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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah An-Nisbah : Jurnal Perbankan Syariah AJAD : Jurnal Pengabdian kepada Masyarakat KENDALI: Economics and Social Humanities Jurnal Ekonomi Syariah Indonesia JSE: Jurnal Sharia Economica Sharia Economic and Management Business Journal (SEMBJ)
Desi Isnaini
Universitas Islam Negeri Fatmawati Sukarno Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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STRATEGI PENGEMBANGAN PARIWISATA HALAL DI KAWASAN HUTAN MANGROVE PULAU BAAI KOTA BENGKULU Lesti Lesti; Desi Isnaini; Rahmat Hasibuan
Jurnal Ekonomi Syariah Indonesia (JESI) Vol. 5 No. 1 (2026): Maret
Publisher : STEI Al-Amar Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57171/jesi.v5i1.251

Abstract

Penelitian ini bertujuan untuk menganalisis Strategi Pengembangan Pariwisata Halal Di Kawasan Hutan Mangrove Pulau Baai Kota Bengkulu. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan analisis SWOT (Strengths, Weaknesses, Threats, Opportunities). Data dikumpulkan melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa. Strategi trategi pengembangan pariwisata halal di kawasan Hutan Mangrove Pulau Baai telah menerapkan indikator Access, Communication, Environment, dan Services (ACES). Strategi tersebut dilakukan melalui peningkatan aksesibilitas, promosi wisata, pelestarian lingkungan mangrove, serta peningkatan pelayanan kepada wisatawan. Berdasarkan analisis SWOT, kawasan ini memiliki kekuatan berupa potensi alam yang masih terjaga dan lingkungan yang bersih. Kelemahan yang dihadapi meliputi keterbatasan fasilitas, promosi, dan pemahaman pelaku wisata mengenai pariwisata halal. Peluang pengembangan didukung oleh meningkatnya jumlah wisatawan Muslim, dan pemanfaatan media digital. Sementara itu, ancaman yang dihadapi meliputi kerusakan ekosistem mangrove, persaingan dengan destinasi wisata lain, dan fluktuasi jumlah kunjungan wisatawan.
Pengembangan Identitas Visual Berbasis Syariah pada UMKM di Desa Tanjung Harapan, Kecamatan Ipuh, Kabupaten Mukomuko Yovan Januarta; Desi Isnaini; Badaruddin Nurhab
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): DECEMBER 2026
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v6i3.985

Abstract

This community engagement program aims to develop Sharia-based visual identities for MSMEs in Tanjung Harapan Village, Ipuh District, Mukomuko Regency, to enhance their brand image and market competitiveness. Five culinary and baked-goods MSMEs—owned by Josmani, Meldawati, Ermawati, Marlin, and Upik Tepet—participated, with only two possessing basic logos initially. Using a qualitative Asset Based Community Development (ABCD) method, the program executed needs assessment, socialization, co-design, validation, practical design training via Canva and PixelLab, and promotional media implementation. The results showed that all five partners successfully created customized logos for product packaging and social media (Facebook and WhatsApp). Sharia values were integrated through honest product representation, trustworthiness (amanah), cleanliness, and the avoidance of deceptive visual claims. While the program successfully enhanced partners' design capabilities and branding readiness, the quantitative impact on sales could not yet be determined due to the lack of long-term baseline sales data.
Co-Authors Andi Harpepen Anela Nistiani Aulia Agustin Aulia Badaruddin Nurhab Dafta Zatiwa Esti Alfiah Feldi Rahman Herlina Yustati Katra Pramadeka Khairiah Elwardah Khozin Zaki Lesti Lesti Lita Patricia Novianty Luqman Hakim Muhammad Ma’shum Novi Talia Rahmat Putra Ahmad Hasibuan Siti Khodijah Uswatun Hasanah Wina Fitriani Yovan Januarta Yuninda Een Friyanti