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All Journal Jurnal Ekonomi dan Bisnis Indonesia Jurnal EK dan BI Jurnal Pengabdian Masyarakat Nusantara eCo-Fin
Agus Santoso
Program Studi Manajemen, Universitas Teknologi Sumbawa
Humanities Economics, Econometrics & Finance Social Sciences

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Journal : eCo-Fin

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The Impact of Promotional Activities, Product Assessments, and Paylater Features on Product Purchase Decisions on Shopee Agus Santoso; Hartini Hartini; Nurasia Nurasia
eCo-Fin Vol. 6 No. 2 (2024): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v6i2.1427

Abstract

This study aims to explain the effect of promotional activities, product assessment, and paylater features on product purchasing decisions at shopee. The study was conducted on students in Sumbawa Besar with a sample of 100 respondents who were determined using purposive sampling. Data were collected through questionnaires and analyzed using the partial least square (PLS) technique. The results of this study have shown that promotional activities have a positive and significant effect on product purchasing decisions at shopee. Product assessment has a positive and significant effect on product purchasing decisions at shopee. The paylater feature has a positive and significant effect on product purchasing decisions at shopee
Co-Authors Abdul Salam Fahlia Fahlia Fendy Maradita Fietroh, Muhammad Nur Hanifa Sri Nuryani Hartini Hartini Nuramaliyah, Nuramaliyah Nurasia Nurasia Sudodo, Yandri