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All Journal International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains ) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Economics, Science, and Education (IJESE)
Aisyah Darti Megasari
Sekolah Tinggi Ilmu Ekonomi Pemuda
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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MARKETING STRATEGY IN MACHO BUSINESS IN THE CITY OF MOJOKERTO Priyo Utomo; Komarun Zaman; Aisyah Darti Megasari; nur aini anisa
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 3 No. 1 (2022): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v3i1.70

Abstract

the Marketing Strategy in the Macho Business in Mojokerto City. This type of research uses descriptive qualitative research methods by conducting interviews with the owner. The type of data used is primary data with data collection techniques with documentation, interviews, and observations. The results of the marketing strategy analysis show an increase in total sales from year to year and are used as a reference for the effectiveness of marketing strategies in competition between boba beverage companies. and by doing a marketing strategy for contemporary boba drinks, what you have to do is to build good and intense communication with potential buyers, consumers, or customers. With good interaction, it will certainly increase engagement and can keep consumers from choosing to buy boba beverage products and the number of Boba beverage brands in Indonesia has been eaten by fierce competition between brands. In response to the competition, they also formulated a marketing strategy to highlight their branding. Their common strategy is to use social media and innovate their boba drinks.
PENILAIAN KINERJA KEUANGAN MENGGUNAKAN RASIO LIKUIDITAS PADA PT. GUDANG GARAM TBK Alvina Putri Andhini; Aisyah Darti Megasari
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 1 No. 1 (2023): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v1i1.63

Abstract

Laporan keuangan yang diterbitkan perusahaan merupakan produk dari proses akuntansi yang tentunya memiliki karakteristik dan keterbatasan. Laporan keuangan dihasilkan untuk tujuan tertentu yang berdasarkan pada prinsip akuntansi yang berlaku umum. Akan tetapi dengan melihat laporan keuangan saja belum cukup untuk mengevaluasi kinerja suatu perusahaan. Untuk itu perlu dilakukan analisis atas laporan keuangan sehingga dari hasil analisis tersebut dapat diperoleh gambaran mengenai hasil atau perkembangan usaha perusahaan yang bersangkutan. Penelitian ini bertujuan untuk menganalisis rasio likuiditas pada laporan keuangan PT. Gudang Garam Tbk periode tahun 2020-2021. Menggunakan teknik pengumpulan data studi kepustakaan dan teknik dokumentasi. Penelitian ini menggunakan metode analisis data deskriptif dengan pendekatan teknik analisis rasio. Hasil dari penelitian ini menunjukkan bahwa kinerja keuangan perusahaan PT. Gudang Garam Tbk periode tahun 2020-2021 dalam kondisi kurang baik dengan perhitungan rasio likuiditas.
THE INFLUENCE OF PROMOTIONAL STRATEGIES AND CONSUMER BUYING INTEREST ON PURCHASING DECISIONS AT LOTTE MART MARVELL CITY SURABAYA Fitri Ayu Ariyani; Abu Darim; Aisyah Darti Megasari; Siswanto Siswanto; Devangga Putra Adhitya Pratama
WORLDVIEW ( Development economic and sharia studies journal ) Vol 1 No 2 (2022): WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )
Publisher : Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/worldview.v1i2.315

Abstract

This study aims to describe the effect of promotion and consumer buying interest on purchasing decisions at Lotte Mart Marvell City Surabaya. The population and sample of this research are HRD and Consumers of Lotte Mart Marvell City. Data collection techniques used are interviews and documentation. The data analysis technique used is descriptive quantitative analysis technique. In quantitative descriptive analysis, instrument test, classical assumption test, and multiple linear regression analysis were carried out. The results of this study are, the f test has a significance value of 0.000. This value is smaller than 0.05 (0.000 <0.05. The f test results are declared feasible because they are less than 0.05 (5%). The results of the t-test value on the promotion variable (X1) are 0.000. This value is smaller than 0.05 (partially influential) and the t-count value proved positive at 3.610. It can be concluded from the two hypotheses, namely H1: "Promotion has a significant effect on purchasing decisions." While the consumer buying interest variable (X2) can be seen the significance value of 0.072 which means more than 0.05 (.0.05), H2 "Consumer buying interest has no significant effect on purchasing decisions".
THE EFFECT OF SELLING PRICE AND SALES VOLUME ON THE INCOME OF THE JAYA SHOP AT THE PGS WHOLESALE CENTER IN SURABAYA Fahmi Ashari S Sihaloho; Zainal Fanani; Etty Widawati; Aisyah Darti Megasari
International Journal of Economics, Science, and Education Vol. 1 No. 3 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to describe the effect of selling prices and sales volume on Toko Jaya income both partially and simultaneously. This type of research is quantitative research with associative-casual approach. The used of research population is accountancy report of Toko Jaya in 2018-2019 with the research sample in 24 months. Data collected by observation method, documentation method, internet research, and library research. The data analysis method used multiple linier regression analysis, F test, T test. The results showed that there was a positive and significant effect partially and simultaneously selling price on the Toko Jaya income. There was a positive and significant effect partially and simultaneously sales volume on the Toko Jaya income.
Co-Authors Abu Darim Alvina Putri Andhini Devangga Putra Adhitya Pratama Etty Widawati Fahmi Ashari S Sihaloho Fitri Ayu Ariyani Komarun Zaman Nur Aini Anisa Priyo Utomo Siswanto Siswanto Siti Rima Widya Listi Zainal Fanani