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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Mantik Jurnal Ilmiah Dinamika Sosial Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Journal of Innovation Research and Knowledge Media Bina Ilmiah Innovative: Journal Of Social Science Research
Doddy Wihardi
Universitas Budi Luhur
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Innovation Research and Knowledge

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THE INFLUENCE OF TOURIST EXPERIENCE ON REVISIT INTENTION: THE MEDIATING ROLE OF SATISFACTION AMONG GENERATION Z IN LABUAN BAJO Panca, Gusti; Wihardi, Doddy
Journal of Innovation Research and Knowledge Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

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Abstract

This study examines the significant influence of tourist experiences on revisit intentions and satisfaction, with a focus on Labuan Bajo, Indonesia, and Generation Z tourists. Based on data from 386 respondents, the study employs Structural Equation Modeling (SEM) using Partial Least Squares (PLS) to analyze the direct and indirect effects. The findings reveal that a positive tourist experience directly influences both revisit intentions and satisfaction, with satisfaction mediating the relationship between experience and revisit intentions. The results align with previous research, emphasizing that when expectations are met or exceeded, tourists are more likely to return and recommend the destination. For Labuan Bajo, catering to Generation Z's preferences for authentic, shareable experiences can enhance satisfaction and ensure the destination's long-term sustainability. The SEM-PLS analysis provides valuable insights for destination managers seeking to improve tourist experiences and increase repeat visits
Co-Authors Debi Rusmiati G.Pratikto, Riyodina Ghifary Ramadhan Gusti Panca Ketut Kurniasari, Ni Gusti Ayu Kristanty, Shinta Lestari, Rini Nawiroh Vera Panca, Gusti Pinontoan, Nexen Alexandre Suratno, Geri Waluyo, Nadira Ardanti