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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Mantik Jurnal Ilmiah Dinamika Sosial Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Journal of Innovation Research and Knowledge Media Bina Ilmiah Innovative: Journal Of Social Science Research
Doddy Wihardi
Universitas Budi Luhur
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Media Bina Ilmiah

 1 
ANALISIS STRATEGI PEMASARAN DIGITAL DALAM EKOWISATA: LITERATURE REVIEW DAN IMPLIKASINYA BAGI BADAN OTORITA BOROBUDUR , Ghifary Ramadhan; Doddy Wihardi; Gusti Panca
Media Bina Ilmiah Vol. 19 No. 7: Februari 2025
Publisher : LPSDI Bina Patria

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Perkembangan teknologi digital telah membawa perubahan signifikan dalam strategi pemasaran destinasi wisata, termasuk ekowisata. Penelitian ini bertujuan untuk menganalisis tren pemasaran digital dalam ekowisata dengan pendekatan literature review serta mengidentifikasi implikasinya bagi pengelolaan dan pemasaran ekowisata di kawasan Badan Otorita Borobudur. Hasil kajian menunjukkan bahwa pemanfaatan media sosial, optimasi mesin pencari (SEO), pemasaran berbasis konten, serta personalisasi pengalaman wisatawan menjadi strategi utama yang efektif dalam menarik minat dan meningkatkan keterlibatan wisatawan. Selain itu, digitalisasi memungkinkan pengelola destinasi untuk memanfaatkan big data dan kecerdasan buatan dalam memahami preferensi wisatawan serta mengembangkan strategi pemasaran yang lebih adaptif dan berbasis data. Implikasi dari temuan ini mengindikasikan bahwa Badan Otorita Borobudur perlu mengadopsi pendekatan pemasaran digital yang lebih terintegrasi dengan memanfaatkan teknologi interaktif seperti virtual tourism dan augmented reality untuk meningkatkan daya tarik destinasi. Kesimpulannya, pemasaran digital dapat menjadi instrumen kunci dalam mendukung pengembangan ekowisata yang berkelanjutan dan meningkatkan daya saing destinasi wisata
ANALISIS PEMANDU WISATA SEBAGAI MEDIA PROMOSI DI MANDALIKA, NUSA TENGGARA BARAT Debi Rusmiati; Doddy Wihardi
Media Bina Ilmiah Vol. 19 No. 7: Februari 2025
Publisher : LPSDI Bina Patria

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The Mandalika Special Economic Zone (KEK) is one of 10 new Balis which is a government program to introduce Indonesian tourism to the world. Mandalika offers a combination of natural tourism, culture and new advantages such as the Mandalika Circuit which is increasingly attracting the attention of domestic and foreign tourists. Along with the growth of the tourism sector, an effective promotional strategy is very important considering the increasingly tight competition between similar destinations. One of the key elements in a tourism promotion strategy is the role of tour guides. Tour guides not only function as conveyors of information about tourist attractions, but also introduce local culture and in-depth experiences for tourists. Although the potential of tour guides in Mandalika is very large, research on the role of tour guides in promotion is still limited. Therefore, this study is important to explore how tour guides can be optimally utilized as a promotional media to strengthen Mandalika's positive image and attract more tourists. This study aims to analyze the role of tour guides in Mandalika as a tourism promotion media to increase the attractiveness of tourist destinations. This research method uses a qualitative method with a SWOT analysis approach where researchers conduct in-depth interviews with tour guides in Mandalika and dig deeper into the promotional strategies carried out by Mandalika tour guides. The results of this study are expected to provide recommendations for the development of tour guide professionalism and contribute to a quality tourism industry.
Co-Authors , Ghifary Ramadhan Debi Rusmiati G.Pratikto, Riyodina Gusti Panca Ketut Kurniasari, Ni Gusti Ayu Kristanty, Shinta Nawiroh Vera Panca, Gusti Pinontoan, Nexen Alexandre Rini Lestari Suratno, Geri Waluyo, Nadira Ardanti