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All Journal BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Journal of Commerce Management and Tourism Studies
I Made Widiantara
Politeknik Negeri Bali, Indonesia
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation

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Pelatihan Peningkatan Kapasitas Website dan Media Sosial, Kearsipan El-ektronik, Pengenalan Transaksi Elektronik Di Desa Canggu, Kuta Utara, Kabupaten Badung I Gusti Lanang Suta Artatanaya; I Wayan Eka Dian Rahmanu; Ni Luh Made Wijayati; I Made Widiantara
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 8 No. 2 (2022): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v8i2.151-158

Abstract

Permasalahan dalam perkembangan teknologi informasi khususnya dalam transaksi  bisnis, beberapa pelaku wisata belum terbiasa menggunakan aplikasi pembayaran online. Dari beberapa wawancara yang dilakukan, beberapa pelaku wisata seperti restoran, villa dan penyedia jasa wisata masih menggunakan cara pembayaran konvensional. Adapun tahapan-tahapan kegiatan yang dilakukan antara lain pengusulan kegiatan, persiapan, sosialisasi, pelaksnaan kegiatan, evaluasi kegiatan. Dari kegiatan pengabdian kepada masyarakat yang telah dilakukan, peserta pelatihan di kantor desa Canggu antusias mengikuti dan ingin mengetahui lebih dalam fungsi dari sistem kearsipan, integrasi website  maupun sosial media, dan QR-Code. Pelatihan sistem kearsipan ditujukan kepada pewagai kantor desa Canggu, pelatihan yang diberikan membuka wawasan para peserta pelatihan kearsipan untuk bisa mengaplikasikannya kedalam kegiatan sehari-hari di kantor. Selain itu, pegawai IT diberikan pelatihan mengenai pentingnya memaksimalkan website dan sosial media untuk menyebarkan informasi kepada masyarakat desa Canggu. Pada sesi pelatihan QR-Code, narsumber memberikan pengertian mendasar keguanaan QR-Code  pada ranah ekonomi yang Sebagian besar dijalankan oleh para peserta pelatihan. Di samping itu, narasumber memaparkan manfaat yang paling besar menggunakan QR-Code adalah pelanggan bisa melakukan tanpa menggunakan uang cash.
Analysing digital marketing strategies to enhance brand awareness: A case study of Ichyo Crepes - micro, small, and medium enterprise (MSME) Leoni Fitria Suryawati Dewi; I Made Widiantara; Majid Wajdi; Norhayati Mohd Yusof; QingHao Wu; Yuen Fook Chan
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i2.487

Abstract

This study aims to analyse the effectiveness of digital marketing strategies in enhancing the brand awareness of Ichyo Crepes, a Micro, Small, and Medium Enterprise (MSME). The research employed a descriptive qualitative approach using a case study design. Data were collected through direct observation, in-depth interviews with the business owner, and documentation study, including social media content, digital promotional materials, and other supporting records. The data were analysed using the interactive model of qualitative data analysis, consisting of data reduction, data display, and conclusion drawing and verification. The findings indicate that the implementation of digital marketing strategies through social media platforms, engaging visual content, interactive promotional activities, and the utilization of customer reviews has significantly increased brand exposure and expanded the business's market reach. Furthermore, consistent content publication and active engagement with customers have strengthened brand recognition and enhanced consumer trust in Ichyo Crepes' products. However, the effectiveness of these strategies remains constrained by limited human resources, inconsistent digital media management, and intense competition within the same industry. The study concludes that a well-planned, consistent, and customer-oriented digital marketing strategy contributes positively to strengthening brand awareness and improving the competitive advantage of Ichyo Crepes in the increasingly competitive digital marketplace. The findings also provide practical insights for MSMEs seeking to optimize digital marketing initiatives to improve brand visibility and sustain business growth.
Co-Authors I Gusti Lanang Suta Artatanaya I Wayan Eka Dian Rahmanu Leoni Fitria Suryawati Dewi Majid Wajdi Ni Luh Made Wijayati Norhayati Mohd Yusof Qinghao Wu Yuen Fook Chan