Garuda - Garba Rujukan Digital

PENGARUH DIMENSI KUALITAS JASA DAN KEPUASAN KONSUMEN TERHADAP REKOMENDASI DARI MULUT KE MULUT PADA TAMAN WISATA BAHARI PASIR PUTIH SITUBONDO Hendra Syahputra
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

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This research was conducted in order to determine the effect of service quality established by the dimensions of the service quality to customer satisfaction or visitors, and word of mouth recommendations. Subjects were visitors Taman Wisata Bahari Pasir Putih Situbondo, with a sample of 150 people. The sampling method Sampling Asidental. Data analyzed by using SEM (Structural Equation Modelling) by Amos 20. The results of the study showed that the effect of the eight dimensions (performace, features, reliability, Comformance to specification, durability, serviceability, aesthetics, perceived quality) segnifikan affect service quality to satisfaction consumers and recommendation by word of mouth, except aesthetics not significant effect on recommendation by word of mouth because of testing using SEM value is the lowest, so the hypothesis fourteen rejected, is considered the uniqueness of Taman Wisata Bahari Pasir Putih Situbondo decreased interest because there is no change fasilatas every year.

PENGARUH WORD OF MOUTH, DIGITAL MARKETING, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SERTA LOYALITAS KONSUMEN PADA TOKO PERHIASAN SARI INTAN ASEMBAGUS SITUBONDO Agung Ade Darmawan; Minullah Minullah; Hendra Syahputra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 3 (2026): MARET 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i3.8341

This study aims to analyze the influence of Word of Mouth (WOM), Digital Marketing, and Service Quality on Purchase Decisions and Customer Loyalty, as well as to examine the indirect effects through Purchase Decisions as a mediating variable. The participants in this research were patrons of Sari Intan Jewelry Store located in Asembagus, Situbondo. Data analysis was performed utilizing a statistical method, incorporating hypothesis testing founded on original sample values, T-statistics, and P-values. The findings show that: (1) WOM does not significantly influence Purchase Decisions; (2) Digital Marketing positively influences Purchase Decisions significantly; (3) Service Quality does not significantly influence Purchase Decisions; (4) WOM significantly positively impacts Customer Loyalty; (5) Digital Marketing negatively impacts Customer Loyalty but not significantly; (6) Service Quality does not significantly influence Customer Loyalty; (7) Purchase Decisions do not significantly influence Customer Loyalty; and (8) Purchase Decisions do not mediate the impacts of WOM, Digital Marketing, and Service Quality on Customer Loyalty. In summary, Digital Marketing is the key element influencing buying choices, yet it doesn't automatically result in customer loyalty. In contrast, WOM plays a direct role in fostering customer loyalty without influencing purchase decisions. At the same time, Service Quality does not exhibit a notable impact on any of the dependent variables. These results are anticipated to act as a benchmark for Sari Intan Jewelry Store in developing strategies to boost sales and customer loyalty.

Membedah Realitas Sosial Ekonomi Warung Latengan Melalui Kajian Integratif RRA dan SWOT Nurina Adi Paramitha; Hendra Syahputra; Sari Dewi Poerwanti; Nurcahyaning Dwi Kusumaningrum; Sukron Makmun
Jurnal Intervensi Sosial Vol. 4 No. 2 (2025): Kerentanan Sosial-Ekonomi
Publisher : Talenta usu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/intervensisosial.v4i2.24251

MSMEs, especially micro-enterprises, act as a safety valve in addressing economic challenges. Although the existence of latengan stalls as micro-enterprises can absorb labor, this indicates that many workers come from the lower classes, the problem of unpaid family workers, and urban spatial planning issues. This study aims to dissect the socio-economic reality of latengan stalls through an integrative Rapid Rural Appraisal (RRA) and SWOT analysis. Through the RRA, data were obtained regarding latengan stall vendors with low human resources and limited capital, latengan stall operations involving unpaid family workers including children, and latengan stall cash flow problems. The Javanese trading ethos allows latengan stall vendors to utilize positive social capital for economic improvement, but this ethos also has a negative impact that causes stall cash flow to be unstable. Change strategies from the RRA and SWOT analysis include strategies to maximize the potential of the surrounding environment, participate in MSME training, utilize capital provided for MSMEs, create simple SOPs for stall operations, and maximize social capital for economic improvement.

PENGARUH KUALITAS PELAYANAN, LOKASI DAN HARGA TERHADAP MINAT BELI ULANG, MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO AIR MINERAL PRIM-A DI SITUBONDO Stefania Goreti Bata; Hendra Syahputra; Mohammad Yahya Arief
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.6835

This study aims to investigate the effect of service quality, location, and price on repurchase intention, with customer satisfaction serving as an intervening variable, at the Prim-A Mineral Water Store in Situbondo, Indonesia. The study population consists of customers of the Prim-A store. A simple random sampling technique was employed, resulting in 98 valid respondents included in the data analysis. Data analysis and hypothesis testing in this study were conducted using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results of the direct effect hypothesis testing using the PLS 3.0 application indicate the following: Service quality has a negative and insignificant effect on customer satisfaction at the Prim-A mineral water store in Situbondo Regency. Location also shows a negative but insignificant effect on customer satisfaction. Price has a significant positive effect on customer satisfaction. Service quality has a significant negative effect on repurchase intention. Location has a negative but insignificant effect on repurchase intention. Price shows a positive but insignificant effect on repurchase intention. Customer satisfaction has a significant positive effect on repurchase intention. Additionally, service quality has a negative but insignificant effect on repurchase intention; location has a negative but insignificant effect on repurchase intention; and price has a significant positive effect on repurchase intention.

PENGARUH MOTIVASI KERJA, KERJASAMA TIM, DAN KOMITMEN TERHADAP KINERJA KARYAWAN HONORER PADA PUSKESMAS PANJI KABUPATEN SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Intan Fitriani; Mohammad Yahya Arief; Hendra Syahputra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7034

As a technical implementing unit (UPT) of the Situbondo District Health Office, Panji Health Center has an important role in providing basic health services for the community in its area. The purpose of this study was to analyze and test the effect of Work Motivation, Teamwork, and Commitment on the Performance of Honorary Employees at the Panji Health Center, Situbondo Regency with Job Satisfaction as an Intervening Variable. The population in this study were honorary employees of the Panji Health Center. The sampling technique used a saturated sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the hypothesis test using the Smart PLS 3.0 application, show that Work motivation has a negative but insignificant effect on Job Satisfaction, Teamwork has a significant positive effect on Job Satisfaction, Commitment has a significant positive effect on Job Satisfaction, Work motivation has a positive but insignificant effect on Performance, Teamwork has a significant negative effect on Performance, Commitment has a positive but insignificant effect on Performance, Job satisfaction has a significant significant effect on Performance, Work motivation has a positive but insignificant effect on Performance through Job Satisfaction, Teamwork has a significant positive effect on Performance through Job Satisfaction, Commitment has a significant positive effect on Performance through Job Satisfaction.

PENGARUH DISIPLIN KERJA, KOMPENSASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA CV.MUSA’ADAH P2S2 DI KABUPATEN SITUBONDO Kuni Afifah; Lusiana Tulhusnah; Hendra Syahputra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.6952

Human resource management is a branch of management that focuses on managing human elements. In an organization, humans are considered the main asset because their role is very important in achieving predetermined goals. The effectiveness of human resource utilization is the main indicator in assessing the success of management in an organization. CV.Musa'adah P2S2 (Pondok Pesantren Salafiyah Syafi'iyah) is a company that produces packaged drinking water (AMDK). The AMDK produced is named Syifa P2S2 drinking water CV. Musa'adah P2S2 has several goals to increase production and quality in its mineral water products. To fulfill a company's goals, of course CV.Musa'adah P2S2 must be able to manage human resources well and with quality. To achieve optimal work results, employees are entitled to get results from work in the form of compensation from the company. The purpose of this study is to analyze and test the Effect of Work Discipline, Compensation and Work Environment on Employee Performance with Job Satisfaction as an Intervening Variable at CV. Musa'adah P2S2 in Situbondo Regency. This research is a quantitative study. The population used in this study was 75 employees. The sampling technique used simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Method - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, showed that Work Discipline has a positive and significant effect on Job Satisfaction, Compensation has a positive and significant effect on Job Satisfaction, Work Environment has a positive and significant effect on Job Satisfaction, Work Discipline has a positive and significant effect on Employee Performance, Compensation has a positive and significant effect on Employee Performance, Work Environment has a positive and significant effect on Employee Performance, Consumer satisfaction has a positive and significant effect on Employee Performance. The results of the indirect influence hypothesis test show that the variable Work discipline on employee performance through Job satisfaction has a positive and significant effect, Compensation on employee performance through Job satisfaction has a positive and significant effect, Work environment on employee performance through Job satisfaction has a positive and significant effect.

PENERAPAN STRATEGI DIGITAL MARKETING DAN KEWIRAUSAHAAN PADA UMKM DESA BLETOK KECAMATAN BUNGATAN KABUPATEN SITUBONDO Muhammad Iqbal Anshory; Hendra Syahputra
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 4 No 1 (2025): JANUARI 2025
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v4i1.5592

UMKM merupakan pelaku ekonomi terbesar dalam perekonomian indonesia, UMKM juga memiliki peran yang sangat besar dalam membangun dan pertumbuhan ekonomi khususnya di Indonesia. Strategi yang dapat dilakukan untuk mengembangkan UMKM salah satunya melalui strategi pemasaran dengan mengunakan metode digital marketing. Sehingga disanalah pemerintah daerah hadir untuk memberikan berbagai solusi melalui kebijakannya. UMKM yang ada di Desa Bletok Kecamatan Bungatan Kabupaten Situbondo rata-rata pengahasil produk kerajinan tangan, rengginang dan ikan asin. Pemasaran saat ini paling banyak menggunakan digital contohnya WhatsApp, Instagram, dan aplikasi-aplikasi pemasaran online. Program pengabdian ini dapat mengoptimalkan teknologi informasi dan media sosial. Metode yang dilakukan analisis situasi, pelatihan, pendampingan, dan evaluasi dari hasil yang digunakan. Hasil kegiatan ini adalah: 1. Meningkat kreativitas UMKM untuk pembuatan video dan gambar yang dimasukkan dalam media sosia dan aplikasi digital marketing 2. Masyarakat termotivasi menjadi seorang wirausaha 3. Kelompok UMKM dapat termotivasi untuk mengembangkan produk melalui strategi digital marketing. 3. Melalui kegiatan ini masyarakat mendapat referensi penerapan strategi digital marketing.

PENGARUH BEBAN KERJA, WORK LIFE BALANCE DAN DUKUNGAN SOSIAL TERHADAP KINERJA KARYAWAN MELALUI BURNOUT SEBAGAI VARIABEL INTERVENING DI PT. INDOKOM CITRA PERSADA Muhammad Rayhan Hidayat; Siti Soeliha; Hendra Syahputra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 4 (2026): APRIL 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i4.8921

Employee performance is a crucial factor in achieving corporate goals. Performance is influenced by workload, work-life balance, and social support, and can decline due to burnout. This study aims to analyze the influence of workload, work-life balance, and social support on employee performance through burnout as an intervening variable at PT. Indokom Citra Persada. This research is motivated by the high job demands in the coffee processing and export industry, which have the potential to affect the psychological condition and performance of employees. These conditions prompt the company to understand the factors that can affect employee performance, both directly and through the condition of burnout. The study utilizes a quantitative approach with a sample of 51 employees. Data were collected through observation, interviews, documentation, literature review, and questionnaire distribution, and then analyzed using the Partial Least Square (PLS) method. The results of the study show that workload has a positive and significant effect on burnout and employee performance. Work-life balance has a positive and significant effect on employee performance, but does not have a significant effect on burnout. Social support has a positive but non-significant effect on both burnout and employee performance. Burnout also does not have a significant effect on employee performance. Furthermore, burnout is unable to mediate the influence of workload, work-life balance, and social support on employee performance. The research findings indicate that the improvement of employee performance at PT. Indokom Citra Persada is more directly influenced by workload and work-life balance rather than through the mechanism of burnout. The results of this study are expected to serve as a consideration for company management in formulating policies that support the enhancement of employee performance through workload management and more effective implementation of work-life balance.

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