Garuda - Garba Rujukan Digital

Peningkatan Omset Usaha Pelaku UMKM Melalui Digital Marketing Di Wisata Ciung Wanara Kabupaten Ciamis, Jawa Barat: Increasing Business Turnover of MSMEs Through Digital Marketing In Ciung Wanara Tour, Ciamis Regency, West Java Mohammad Ruvi; Aep Saefullah
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 4 (2022): November : Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v2i4.465

This community service aims to assist 25 Micro, Small, and Medium Enterprises (MSMEs) in the Ciung Wanara tourist location, Ciamis district, boost their sales turnover in 2022. The method is carried out by providing socialization, offline discussions, and training, as well as digital materials. Make-up. Micro, Small, and Medium Enterprises (MSMEs) are an important part of the Indonesian economy. This type of business is very stable, not affected by inflation, flexible, and not overly reliant on the macro-financial system. The role of digital marketing facilitates MSME actors' ability to provide information and interact directly with consumers, expand market share, raise awareness, and increase sales turnover. MSME actors in Ciung Wanara gain insight as well as depth of understanding into digital marketing as a result of this community service. They already have business Google accounts, Instagram accounts, and other accounts on social media to reach out to a larger viewer.

Business-to-Business (B2B) Marketing for Industrial Products in Google Ads: Strategies, Challenges, and Effectiveness Ruvi, Mohammad
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 6 No. 1 (2025): January 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/0d4b6j93

This study explores the potential of Google Ads in Business-to-Business (B2B) marketing, focusing on its effectiveness, challenges, and success factors in the industrial sector, particularly for products such as pumps, valves, and compressors. The research originality lies in its comprehensive analysis of both the technical and socio-economic barriers to Google Ads adoption, filling gaps in the existing literature regarding long-term ROI and regional variations in campaign effectiveness. The study employs a mixed-methods approach, combining a systematic literature review, case studies of successful B2B Google Ads campaigns, and semi-structured interviews with industry experts. Empirical results reveal that Google Ads is highly effective for lead generation and brand awareness, with tailored campaigns achieving an average conversion rate of 8.5%. However, challenges such as high cost-per-click (CPC), complex buyer journeys, and ad fatigue hinder campaign success. Key success factors include data-driven optimization, integration with other marketing channels, and the use of industry-specific keywords. The findings have significant implications for B2B marketers, emphasizing the need for strategic budget allocation, continuous campaign optimization, and policy frameworks that support digital marketing adoption. This research provides actionable insights for businesses aiming to leverage Google Ads to enhance competitiveness in the digital marketplace.

Optimizing Market Segmentation for Industrial Water Sector in Indonesia: A Strategic Approach Mohammad Ruvi
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 6 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i6.2707

The industrial water sector in Indonesia is a critical component of the nation's economic development, yet it faces significant challenges in market segmentation and targeting. This study explores the potential of optimizing market segmentation strategies to enhance the efficiency and effectiveness of water management solutions in the industrial sector. By employing a mixed-methods approach, including literature review, case study analysis, and expert interviews, this research identifies key factors influencing market segmentation, such as industry-specific needs, regulatory frameworks, and technological advancements. The findings suggest that tailored segmentation strategies, combined with data-driven decision-making, can significantly improve market penetration and customer satisfaction. This study provides actionable insights for policymakers, industry stakeholders, and marketers aiming to optimize market segmentation in the industrial water sector.

Stabilisasi Harga Pangan dan Ketahanan Pangan: Kolaborasi Inovatif di GLP Expo 2024 Ruvi, Mohammad; Sutrisno, Hadi; Noviar, Ekky; Yani, Akhmad
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/xmcmv548

Gerakan Pangan Murah (GPM) adalah inisiatif yang diprakarsai oleh Badan Pangan Nasional (Bapanas RI) untuk menjaga stabilitas harga dan pasokan pangan di Indonesia, serta membantu mengendalikan inflasi melalui penyediaan pangan berkualitas dengan harga terjangkau. Artikel ini menganalisis pelaksanaan GPM dalam acara GLP EXPO 2024 di kampus STIE Ganesha, yang melibatkan kolaborasi antara Bapanas RI, akademisi, dan mahasiswa. Melalui pendekatan kolaboratif, mahasiswa berperan aktif dalam manajemen logistik, promosi, dan edukasi masyarakat terkait pentingnya ketahanan pangan. Temuan menunjukkan bahwa keterlibatan mahasiswa dapat memperluas jangkauan GPM, meningkatkan kesadaran publik, dan memperkuat ketahanan pangan nasional. Namun, program ini juga menghadapi tantangan, termasuk potensi dampak negatif terhadap lingkungan dan kesehatan, serta ketidakmerataan distribusi pangan. Artikel ini menyarankan peningkatan koordinasi, evaluasi berkala, dan program edukasi untuk mengatasi tantangan tersebut. Dengan demikian, GPM diharapkan dapat memberikan manfaat yang lebih optimal dan berkelanjutan bagi masyarakat Indonesia.

Omnichannel B2B Marketing Activities for Industrial Enterprises: Integration, Challenges, and Performance Metrics : Penelitian Mohammad Ruvi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5144

This study explores the potential of Omnichannel strategies in Business-to-Business (B2B) marketing, focusing on the effectiveness, challenges, and success factors of integrating online and offline activities in the industrial sector. The research originality lies in its comprehensive analysis of the barriers to seamless channel integration, filling gaps in the existing literature regarding cross-channel attribution and organizational silos in industrial firms. The study employs a mixed-methods approach, combining a systematic literature review, case studies of successful omnichannel implementations, and semi-structured interviews with industry experts. Empirical results reveal that integrated marketing activities are highly effective for lead nurturing and customer retention, with omnichannel strategies achieving higher engagement rates compared to single-channel approaches. However, challenges such as data fragmentation, organizational resistance, and technology implementation costs hinder widespread adoption. Key success factors include centralized data management, sales and marketing alignment, and consistent messaging across touchpoints. The findings have significant implications for B2B marketers, emphasizing the need for strategic infrastructure investment, continuous staff training, and policy frameworks that support digital transformation.

Optimizing Market Segmentation for Industrial Water Sector in Indonesia: A Strategic Approach Mohammad Ruvi
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 6 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i6.2707

The industrial water sector in Indonesia is a critical component of the nation's economic development, yet it faces significant challenges in market segmentation and targeting. This study explores the potential of optimizing market segmentation strategies to enhance the efficiency and effectiveness of water management solutions in the industrial sector. By employing a mixed-methods approach, including literature review, case study analysis, and expert interviews, this research identifies key factors influencing market segmentation, such as industry-specific needs, regulatory frameworks, and technological advancements. The findings suggest that tailored segmentation strategies, combined with data-driven decision-making, can significantly improve market penetration and customer satisfaction. This study provides actionable insights for policymakers, industry stakeholders, and marketers aiming to optimize market segmentation in the industrial water sector.

Implementation of Google Forms and Spreadsheet Processing on Mid-Semester Exam Digitization to Support a Paperless Campus Syafran Nurrahman; Lena Farsiah; Mohammad Ruvi; Hayati Fina Setiani; Iskandar Iskandar
Journal Of Applied Multidisiplinary Studies Vol 2 No 2 (2026): May 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/9hcz9y47

Digital transformation in higher education has accelerated the adoption of digital learning assessment systems that are more efficient and environmentally sustainable. However, mid-semester examinations (UTS) in many universities continue to rely on paper-based methods, resulting in time-consuming assessment processes and excessive paper consumption. This study evaluates the implementation of a digital examination system based on Google Forms integrated with Google Sheets and Microsoft Excel to improve assessment efficiency while supporting paperless campus initiatives. A descriptive quantitative approach was employed involving 45 undergraduate students. Data were collected through observations, interviews, documentation, and questionnaires, and analyzed using descriptive statistics with instrument validity and reliability testing. The findings indicate that the Google Forms-based examination system reduced grading time for multiple-choice tests from approximately 2–3 hours to less than one minute through automated scoring. Furthermore, integration with Google Sheets and Microsoft Excel streamlined grade recapitulation, minimized human error, and eliminated the need for printed examination materials. Students also reported positive perceptions regarding system usability, accessibility, efficiency, and its contribution to paperless learning practices. These findings suggest that Google Forms provides a practical, cost-effective, and easily implementable digital examination solution for higher education institutions, particularly those with limited technological resources.

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