Article Per Year (5 Year)
p-Index From 2021 - 2026
2.338
P-Index
This Author published in this journals
All Journal J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) E-JRM
Fahrurrozi Rahman
Universitas Islam Malang
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Pengaruh Label BPOM Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Konsumen Pada Produk Skincare Skintific (Studi Kasus Pada Mahasiswi FEB Angkatan 2019 Anggraini Tri Ayuningtyas; Budi Wahono; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to determine the effect of the BPOM Label and Electronic Word Of Mouth on Consumer Purchase Decisions for Skincare Skintific Products in case studies of FEB class 2019 students. The type of research used is quantitative research by distributing questionnaires, using the Malhotra formula because the population of Skintific users is not known with certainty. the sample used non- probability sampling method with purposive sampling technique with a total sample of 75 respondents. In data processing using SPSS, to solve problems in analyzing validation tests, reliability tests, normality tests, classical assumption tests, hypothesis tests, multiple linear regression and adjusted R square tests. The results of the study are the effect of the BPOM label and electronic word of mouth partially or simultaneously having a positive and significant effect on purchasing decisions. Keywords: BPOM Label, Electronic Word Of Mouth, Purchasing Decision.
Analisis Kinerja Keuangan Dan Pengaruhnya Terhadap Return Saham Dengan Metode Economic Value Added (EVA), Market Value Added (MVA), Dan Cash Value Added (CVA) (Studi Kasus Pada Sektor Transportasi dan Logistik Tahun 2019-2022) Nicho Wahyu Andriawan; Mohammad Rizal; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to examine the influence of financial performance explained through Economic Value Added, Market Value Added, and Cash Value Added variables on Stock Return. This research falls under Explanatory Research, employing a quantitative method. The population of this study consists of all companies in the Transportation and Logistics sector listed on the Indonesia Stock Exchange (BEI) during the period 2019-2022. The sampling technique used is purposive sampling with 15 companies, resulting in 60 observations for the study. However, during the normality test, there were 8 observations that had significantly different values from the other observations (outliers). Therefore, this study uses 52 observations. The data used in this research is secondary data accessed through the official website of the Indonesia Stock Exchange. Data analysis was conducted using SPSS 29.0, with the aim of testing the influence of Economic Value Added (X1), Market Value Added (X2), and Cash Value Added (X3) on Stock Return (Y). The results of this study indicate that Economic Value Added, Market Value Added, and Cash Value Added have positive and significant effects on Stock Return. Keywords : Economic Value Added, Market Value Added, Cash Value Added, Stock Return.
Peran Brand Image, Brand Trust Dan Kualitas Informasi Terhadap Keputusan Pembelian Di Tiktok Shop (Studi Kasus Remaja Kota Malang) Zahrotul Nadiah; Nur Hidayati; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze the role of Brand Image, Brand Trust, and Information Quality on purchasing decisions at the tiktok shop for Malang City Youth. The sampling method used is maholtra. The population of this research is Malang City Teenagers and the number of samples is 64 respondents. The analysis used is multiple linear regression. The results of the study show that Brand Image and Brand Trust have no significant effect on Purchasing Decisions, while the Information Quality variable has a significant effect on Purchasing Decisions. Keywords: Brand Image, Brand Trust and Information Quality, Purchasing Decision
Pengaruh Viral Marketing, Online Customer Review, Online Customer Rating, Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Pada Social Commerce Tiktok Shop (Studi Kasus Pada Mahasiswa Universitas Islam Malang) Taufiq Hidayat; Mohammad Rizal; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract In the current era of globalization, the internet is a very important need for everyone. In the era of rapidly developing information technology development, e-commerce has become part of business dynamics, the difference between e-commerce and social commerce lies in business goals, relationships between consumers, and interaction systems. At present there are many social commerce that are used by people in Indonesia, one of which is the TikTok Shop. TikTok and TikTok Shop are combined into one application, in which TikTok Shop is a business platform published by TikTok to make it easy for users who want to buy or sell a product. The purpose of this study was to determine and analyze the effect of Viral marketing, Online customer reviews, Online customer ratings and ease of use simultaneously on purchasing decisions at social commerce TikTok Shop. The population in the study were active students at the Islamic University of Malang who had purchased at the TikTok Shop. The approach method uses a non-probability sampling technique, namely purposive sampling which is a sample collection technique based on certain criteria using a questionnaire distributed to 95 respondents and using the SPSS analysis tool. The results showed that partially viral marking, online customer reviews and ease of use had a significant effect on purchasing decisions while online customer ratings did not have a significant effect on purchasing decisions. Simultaneously viral marketing, online customer reviews, online customer ratings, ease of use have a significant effect on purchasing decisions. Keywords : Viral Marketing, Online Customer Reviews, Online Customer Ratings, Ease Of Use, Purchasing Decisions
Pengaruh Kepercayaan, Kualitas Produk, Dan Promosi Terhadap Keputusan Pembelian Online Shop Shopee (Study Kasus Komunitas Remaja Desa Kauman Kabupaten Jombang) Mohammad Arif Firmansyah; Nur Hidayati; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to determine the influence of trust, product quality and promotion on shopee online shop purchase decisions. The type of research is Explanatory Research using quantitative methods. The population in this study is the adolescent community of Kauman Jombang village. While the sample used in this study was to use a saturated sample where all populations were made into samples totaling 55 responses. The data used is primary data using questionnaires. The data analysis method used is an instrument test consisting of validity and reliability tests, classical assumption tests consisting of normality tests, multicollinearity tests and heteroscedasticity tests, multiple linear regression analysis, hypothesis tests consisting of simultaneous tests, partial tests and coefficients of determination. From the results of the study, it can be seen that simultaneously the results are obtained that trust, product quality, and promotions have a significant effect on shopee online shop purchase decisions. Partial results were obtained that trust has a significant effect on purchasing decisions, product quality affects purchasing decisions, promotions affect purchasing decisions Keywords: trust, product quality, promotion, purchase decision
Pendampingan Pemasaran Digital untuk Meningkatkan Promosi Penjualan IKan Air Tawar di BUMDes Karya Muda Pandanajeng Tumpang Malang Afi Rachmat Slamet; Eka Farida; Fahrurrozi Rahman
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 7, No 2 (2023): Oktober 2023
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v7i2.3534

Abstract

ABSTRACTBUMDes Karya Muda Pandanajeng is a village business unit that focuses on the cultivation and marketing of freshwater fish. The purpose of establishing BUMDes is to increase village potential, increase village income, and make it easier for the community to be able to consume fresh water fish to meet the nutritional needs of the community with the nutritional content present in fish. This service activity aims to add insight into Karya Muda Pandanajeng BUMDes regarding the importance of developing digital marketing to increase the promotion of fresh water fish sales. The method of implementing this community service is participatory, namely a method that is oriented towards efforts to increase the role of the community directly in the process and its implementation. This assistance is carried out through sharing digital marketing knowledge, preparing the formation of media used for digital marketing, as well as the realization of digital marketing, and monitoring implementation. The results of this service activity show that developing digital marketing at Karya Muda Pandanajeng BUMDes has a problem, namely, there is no workforce that can be given responsibility for implementing digital marketing. Therefore, the servant provides advice and understanding to the Karya Muda Pandanajeng BUMDes director to appoint members who have knowledge of social media and digital marketing, who can then develop online marketing through social media marketing.Keywords: Digital Marketing, Freshwater Fish, BUMDes ABSTRAKBUMDes Karya Muda Pandanajeng merupakan unit usaha desa yang berfokus terhadap budidaya dan pemasaran ikan air tawar. Tujuan pendirian BUMDes ini untuk meningkatkan potensi desa, menambah pemasukan desa, serta mempermudah masyarakat untuk dapat mengonsumsi ikan air tawar guna mencukupi kebutuhan gizi masyarakat dengan kandungan gizi yang ada dalam ikan. Kegiatan pengabdian ini bertujuan untuk menambah wawasan terhadap BUMDes Karya Muda Pandanajeng mengenai pentingnya melakukan pengembangan pemasaran secara digital demi meningkatkan promosi penjualan ikan air tawar. Metode pelaksanaan pengabdian ini adalah partisipatif, yaitu metode yang berorientasi kepada upaya peningkatan peran masyarakat secara langsung dalam proses dan pelaksanaannya. Pendampingan ini dilakukan melalui sharing keilmuan pemasaran digital, persiapan pembentukan media yang digunakan untuk pemasaran secara digital, serta realisasi pemasaran secara digital, dan pemantauan pelaksanaan. Hasil kegiatan pengabdian ini menunjukkan bahwa melakukan pengembangan pemasaran secara digital di BUMDes Karya Muda Pandanajeng memiliki kendala yakni, belum adanya tenaga kerja yang dapat diberi tanggung jawab dalam pelaksanaan pemasaran digital. Oleh karena itu, pengabdi memberikan saran serta pengertian terhadap direktur BUMDes Karya Muda Pandanajeng untuk menunjuk anggota yang memiliki pengetahuan mengenai media sosial dan pemasaran digital, yang selanjutnya dapat mengembangkan pemasaran secara online melalui sosial media marketing.Kata Kunci: Pemasaran Digital;,  Ikan Air Tawar, BUMDes
Co-Authors Abdul Kodir Djaelani Aditya Dwi Permana Putra Aditya Yoga Pratama Afi Rachmat Slamet Anggraini Tri Ayuningtyas Budi Wahono Eka Farida Fifi Rusiliyanti Kholifatul Khasanah Mohammad Arif Firmansyah Mohammad Rizal Muhammad Agus Salim Munfaati Mubarohah Nicho Wahyu Andriawan Ninik Nafsiatul Natasyah Novi Yulianti Ramadani Nur Hidayati Ritma Feni Dwy Septant Shafa Labiba Sunaryo, Hadi Taufiq Hidayat Zahrotul Nadiah