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Fenny B.N.L. Tobing
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Decision Sciences, Operations Research & Management Social Sciences

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Journal : fundamental management journal

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THE INFLUENCE OF PRODUCT FEATURES, NETWORK REACH, AND PRICE, ON THE PURCHASE DECISION OF RESIDENTS' INTERNET PACKAGES IN LINTONG NIHUTA Posnita Sihombing; Fenny B.N.L. Tobing; Melinda Malau
Fundamental Management Journal Vol. 7 No. 2 (2022): ISSN: 2540-9816 (print) 2540-9220 (online) Volume:7 No.2 Oktober 2022
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v7i2.4280

Abstract

This study aims to determine the effect of product features, network coverage, and price on purchasing decisions. The population in this study is residents of Lintong Nihuta. The sample set is 100 respondents who use Telkomsel internet package cards. This researcher uses a random sampling technique which includes product features, network coverage, price and purchase decisions. The data analysis method used is descriptive analysis of respondents' characteristics, descriptive data includes, multiple regression analysis. The results of this study indicate that there is an effect of product features. Network coverage, and price simultaneously on the purchase decision. This is indicated by the value of Sig. of 0.000 <0.05 and F count 47.146> Ftable 2.70. Keywords: product features, network coverage, price and purchasing decisions
THE Influence of Product Quality, Price and Advertising on Interest in Buying Wardah Beauty Products (Case Study of Students of the Faculty of Economics and Business, Indonesian Christian University) Kristanti; Fenny B.N.L. Tobing; Ramot P. Simanjuntak
Fundamental Management Journal Vol. 8 No. 1p (2023): ISSN:2540 -9816 EDISI PRINT, APRIL 2023
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v8i1p.4782

Abstract

The era of gIobaIization has a major influence on marketing, so companies must be able to recognize and know what the needs and desires of their consumers are. Companies must seek information about what consumers expect from a product. So that companies can create products that are in accordance with the wishes of potentiaI consumers. So a marketer must be able to identify consumer needs by developing quality products, setting appropriate prices, and promoting their products effectively and companies can win what underlies a consumer in choosing a product, in this case a consumer's buying interest. This study aims to determine the effect of product quaIity, price, and advertising on buying interest in Wardah beauty products among students of the FacuIty of Economics and Business, Indonesian Christian University. SampIing using purposive sampIing. The research data was obtained by distributing questionnaires to 74 respondents who had/at Ieast once used Wardah beauty products within a period of 6 months. The anaIysis used in this study is muItipIe Iinear regression anaIysis. The resuIts obtained by the regression equation, Y= 3.770 + 0.247X1 + 0.341X2 + 0.263X3. The resuIts of the study indicate that the product quaIity variabeI has a vaIue of tcount > ttabIe (4,945 > 1,994) and a sig IeveI of 0.000 < 0.05. The price variabeI has a vaIue of tcount > ttabIe (3,206 > 1,994) and a sig IeveI of 0.002 < 0.05. The advertising variabeI has a vaIue of tcount > ttabIe (7,511 > 1,994) and a sig IeveI of 0.000 < 0.05. This shows that product quaIity, price, and advertising have an effect on consumer buying interest. Based on ftabIe of 2.74. The vaIue of fcount > ftabIe is 381.723 > 2.74. This means that simuItaneousIy there is a significant infIuence between the variabeIs of product quaIity, price, and advertising on the buying interest of Wardah's beauty products. Based on the determination test (R2) of 0.942 or 94.2% and the remaining 5.8% is expIained by other variabeIs outside this study. Keywords: Product Quality, Price, Advertising, and Buying Interest
THE EFFECT OF INTERNAL CONTROL SYSTEM ON AUDIT QUALITY IN PUBLIC ACCOUNTING OFFICES IN JAKARTA Dedek Handoko; Juaniva Sidharta; Fenny B.N.L. Tobing
Fundamental Management Journal Vol. 8 No. 1 (2023): ISSN:2540-9220 (online) APRIL 2023
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v8i1.4791

Abstract

The purpose of this study was to determine whether there is an impact between the system of internal control and audit quality. The research method used was to quantify the population of all accounting firm employees in Jakarta, and since the population cannot be known, the sampling technique of Rao Purba was used. The sampling technique in this study used a no-probability sampling technique of randomly drawing a sample of 96 per 100 respondents. The analytical technique used was simple linear regression. The results show that the internal control system has a significant positive impact on audit quality. The conclusion is that the Jakarta audit company's internal control system can improve the audit quality well and harmoniously. Therefore, accounting firms want to be able to allocate tasks efficiently so as not to create additional workload for employees. Keywords: Internal Control System, Audit Quality, Public Accounting Firm
PENGARUH HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MAKANAN CEPAT SAJI KAREN’S DINER (Studi Kasus Pada Pelanggan Karen’s Diner Jakarta Selatan) Dina Safitri; Fenny B.N.L. Tobing; Christina Natalina
Fundamental Management Journal Vol. 8 No. 2p (2023): ISSN:2540 -9816 EDISI PRINT, OKTOBER 2023
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v8i2p.5274

Abstract

Purposes of these studies was to assess effect of prices, product qualities, and service qualities on purchasing decision. South Jakarta Karen's Diner fast food. To obtain data for this research study by give questionnaire to respondent who already have a criteria, have used the product, the same community as the research object. Karen's diner fast food customers are the population of these studies, number of samples that have answered the research questionnaire is 50 respondents. Price, product quality, service quality are independent variable and dependent variable in these studies is purchasing decision. The result of these studies shows that prices, product qualities, service qualities and purchasing decisions at Karen's diner are quite good. There is an effect of prices on decisions to purchase karen's diner fast food with a sig value of 0.001, there is an influences of product qualities on decision to purchase fast food karen's diner with a sig value of 0.000 and there are no effects of service qualities on decision to purchase fast food karen's diner with a significancy value of 0.731. Keywords: Prices, Product Quality, Service Qualities, Purchase Decision
THE INFLUENCE OF PROMOTION, PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF HONDA MOTOR PARTS (CASE STUDY IN AHASS HONDA INTI MOTOR DEPOK) bhaskara, Bhaskara Damar Djarkasih; Fenny B.N.L. Tobing; Ganda T. Hutapea
Fundamental Management Journal Vol. 9 No. 1p (2024): ISSN:2540 -9816 EDISI PRINT, APRIL 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i1p.5796

Abstract

Ahass Honda Inti Motor is a company engaged in the motorcycle repair shop (spare parts service, spare parts and others). This dealership was built to be a solution to the many motorcycle dealers around Depok that have not been officially standardized. but according to the comparison and consideration for consumers. However, this dealer has several problems, such as consumers around Depok who prefer to service at unofficial dealers, even though in terms of spare parts security, it is the official dealer who has a better level of security. The variables used in this research study are Promotion (X1), Price (X2) and Product Quality (X3) and indicators of customer satisfaction are the main things studied. This research has a quantitative type and the data is processed using Rank Spearman. A total of 52 people were respondents in this research study. The research findings state that the effect of promotion on purchasing decisions is due to the rcount results being more than rtable. And there is a price effect on purchasing decisions because rcount is greater than rtable. There is a Quality Effect on Purchasing Decisions because the rcount value is more than the rtable. Key Words: Promotion, Price, Product Quality and Purchasing Decision
The Impact of Instagram Content Marketing and Brand 1mage on the Purchasing Choices of PT Anggie Rassly Andalan's Eyebrow Pencils Anna Larasati; Fenny B.N.L. Tobing; Nenny Anggraini
Fundamental Management Journal Vol. 9 No. 2 (2024): ISSN:2540-9220 (Online) OKTOBER 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i2.6289

Abstract

Anna Larasati, The Impact of Instagram Content Marketing and Brand Image on the Purchasing Choices of PT Anggie Rassly Andalan's Eyebrow Pencils This research aims to analyze the impact of Instagram Content Marketing and Brand Image on the decision to purchase eyebrow pencils from PT Anggie Rassly Andalan. The primary data used is original data obtained through distributing questionnaires to 68 respondents using the purposive sampling method. The population in this study were all consumers who had purchased Anggie Rassly's eyebrow pencil twice. Samples were taken according to the Lemeshow formula because the population is unknown. The independent variables studied include ContentMarketing and BrandImage, while the dependent variable is purchasing decisions. The analysis carried out includes Validation tests, reliability assessments, tests of classical assumptions, t-tests, F-tests, multiple linear regression analyses, and the determination coefficient (R2). The results of this research show that: (1) There is an impact of content marketing on the decision to purchase Anggie Rassly's eyebrow pencil. (2) There is an impact of Brand Image on the decision to purchase Anggie Rassly's eyebrow pencil. (3) There is an influence of ContentMarketing and BrandImage together on the decision to purchase Anggie Rassly's eyebrow pencil.
Co-Authors Ahmad Fauzi ejiahmad321@gmail.com Anna Larasati bhaskara, Bhaskara Damar Djarkasih cantryn, Cathrine Novatisa Christina Natalina Dedek Handoko Dina Safitri Frangky Yosua Sitorus Ganda T. Hutapea Juaniva Sidharta Kristanti Melinda Malau Nenny Anggraini Netty Laura S Posnita Sihombing Ramot P. Simanjuntak