Garuda - Garba Rujukan Digital

GOOD PRICE MANY GOLD DEMANDS Ari Susanto; Suwartono Suwartono; Sri Lestari
Media Mahardhika Vol. 18 No. 3 (2020): May 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v18i3.167

The uncertainty of the global economy and the corona outbreak, gold is the most sought after investment alternative. Therefore, when compared to other types of investment the value of gold is relatively more stable. In fact, the price of gold tends to continue to rise. But now the physical sales of gold are threatened to fall because people avoid crowded places. As a result, no one came to the gold shop. Internet marketing is a new form of business in marketing products or services and building communication with consumers through the internet. The use of internet marketing as a marketing communication medium is influenced by the increasing development of communication technology, especially the internet. The internet has changed the face of the world today, especially in the business world, the internet is fast becoming the most important part of people's lives. This study aims to determine the effect of social media marketing and viral marketing on gold purchasing decisions at Macan Gold Sidoarjo. This type of research is quantitative research which is the process of determining knowledge using the form of numbers in data. This research produces SPSS output that social media marketing and viral marketing have a significant positive effect on purchasing decisions, the use of appropriate the core of forming viral marketing is social media marketing. Consumers who like and are satisfied with promotions in social media marketing and taking viral marketing moments have an impact on gold purchasing decisions at Macan Gold Sidoarjo.

MARKETING STRATEGY OF BROILERS AT CV CIKIJING FARM, SIDOARJO DISTRICT Susanto, Ari
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 2 No. 3 (2023): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v2i3.749

Effective marketing strategies are vital for the success and sustainability of businesses. This study investigates the marketing strategies employed by CV Farm Cikijing, a broiler business seeking to achieve long-term growth and stability. The research adopted a quantitative approach, utilizing survey and interview methods to gather data from the company. Through the application of the IE matrix, the marketing position of the chicken farm business was determined to be in Quadrant V, indicating a phase of growth and stability. To ensure sustainable growth, the study recommends a combination of strategic approaches, including market penetration, market development, and diversification of processed chicken products. These strategies aim to enhance the company's market presence, capitalize on existing markets, and explore new opportunities. The findings of this research hold valuable insights for businesses in the poultry industry and beyond, emphasizing the significance of well-planned marketing strategies in achieving long-term success and resilience in a competitive market landscape. By identifying and implementing suitable marketing approaches, businesses can navigate challenges, optimize growth, and secure a strong foothold in the market.

THE INFLUENCE OF LITERACY AND FINANCIAL INCLUSION ON INVESTMENT DECISIONS IN GENERATION Z IN MALAUSMA DISTRICT Susanto, Ari
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 3 (2024): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i3.1139

The potential of the younger generation, particularly Generation Z, as investors is truly remarkable. With their advanced technological skills, they possess the ability to become key players in driving investment development in Indonesia. Achieving true financial inclusion is closely tied to financial literacy. This study investigates the influence of financial literacy and financial inclusion on investment decisions among Generation Z in the Malausma District of Indonesia. The data utilized in this study consists of primary and secondary data obtained through questionnaires and literature reviews. The sampling method employed was non-probability sampling with a purposive sampling technique. To determine the sample size, the Lemeshow formula was utilized, resulting in 97 respondents, which was rounded up to 100. The data analysis technique involved instrument testing (validity and reliability), multiple linear regression analysis, and hypothesis testing (t-test, f-test, determinant coefficient/R2) using the SPSS Version 25 application. The findings of this research indicate that both financial literacy (X1) and financial inclusion (X2), both individually and collectively, have a positive and significant impact on investment decisions (Y) among Generation Z in the Malausma District.

TATA KELOLA USAHA PETERNAKAN DI ERA GLOBAL: STRATEGI ADAPTIF DAN BERKELANJUTAN BAGI UMKM PETERNAKAN UNGGAS DI KABUPATEN PASURUAN, JAWA TIMUR Susanto, Ari; Suprihandari, Miya Dewi; Sadiqin, Amin
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 3 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i3.4499

Globalization creates challenges and opportunities for poultry farming MSMEs in Pasuruan Regency, East Java, in terms of market competition, cost pressures, and demands for animal welfare and environmental standards. This study aims to analyze adaptive and sustainable governance strategies that MSMEs can adopt to improve their competitiveness and business resilience (Gerber, P. J., et al., 2013). The research method uses a descriptive qualitative approach with data collection techniques through in-depth interviews with 12 key informants consisting of MSME owners, feed supplier partners, and representatives of related agencies, field observations, and reviews of policy documents. The findings indicate that the main adaptive strategies include the adoption of simple technologies such as a modified closed house system for energy efficiency, vertical integration with feed supplier partners, and diversification of processed products. Meanwhile, sustainability strategies are realized through the implementation of collaborative biogas-based waste management and local halal certification to expand market access. However, significant obstacles are still encountered in limited capital, access to modern management training, and fluctuations in global feed prices. The novelty of this research lies in the integration of adaptive strategies based on simple technological efficiency with a collaborative sustainability approach based on a circular economy in the context of local poultry farming MSMEs, which has not been specifically discussed in previous studies at the regional level. This study recommends the need for multi-stakeholder policy synergy that strengthens access to financing, supporting infrastructure, and sustainable mentoring based on local wisdom. The implementation of this strategy is expected to form a model of poultry farming business governance that is resilient in facing global dynamics without ignoring the principles of a circular economy and the socio-culture of local communities.

MENGANALISIS DAN PERANCANGAN E-BUSINESS DALAM POTENSI PERTUMBUHAN USAHA BUDIDAYA IKAN HIAS DISCUS SURABAYA 88 Citra Firnanda Zalianty; Ari Susanto
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 6 (2023): SEPTEMBER 2023
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v1i6.100

The growth of the ornamental fish breeding industry, particularly in Discus Surabaya 88, has demonstrated significant potential in recent years. The development of information technology, especially the internet, has presented new opportunities for businesses in this sector. This research aims to analyze and design the implementation of an e-business model that can expedite the growth of Discus Surabaya88's. This research employs a qualitative approach by interviewing owners of ornamental fish stores who have integrated e-business into their operations. The data collected are analyzed using content analysis to identify the advantages and challenges faced by these business stakeholders. The research findings reveal that the adoption of e-business in Discus Surabaya88's offers numerous benefits. Firstly, e-business enables businesses to reach a wider market through online marketing and global market penetration. Secondly, e-business allows businesses to improve operational efficiency by automating sales, payments, and deliveries. Thirdly, e-business empowers businesses to access real-time market information, facilitating more precise decision-making in product development and business strategies. Nonetheless, businesses encounter certain challenges when implementing e-business in the context of Discus Surabaya88's. The primary challenge is limited internet access, which can affect connectivity and accessibility for businesses in remote areas. Additionally, ensuring online transaction security and safeguarding customer data is a critical issue that must be addressed effectively. This research designs an e-business model that can be implemented within Discus Surabaya88's. This model encompasses aspects of online marketing, transaction management, customer data administration, as well as information security.

PENGARUH ETIKA TERHADAP KEGIATAN PELAYANAN JASA PENGIRIMAN EKPEDISI WAHANA Astrid Virly Maharani; Ari Susanto
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 1 (2023): NOVEMBER 2023
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i1.103

Ethics serves as a framework for various human actions. The study of value today is more about what is meant by ethics. One of the top businesses in the sector is low-cost delivery services under the brand name Wahana Express, logistics and warehousing under the name Wahana Logistic, and e-commerce assistance (Wahana Commerce). Wahana has more than 20 years of experience serving the nation and is poised for dynamic growth in the industry 4.0 era with affordable, fast, and friendly services. Existing customer satisfaction serves as a benchmark for business sustainability efforts. This can be measured by the reaction of the community or existing customers, which can be positive or negative. In addition, marketing can be done by someone introducing some new things that are fairly innovative or new thoughts in terms of some delivery, both on products and services in order to generate interest on the part of consumers. With many people using the internet today, a number of purchases will be made of goods found on e-commerce sites, and delivery will be made using available delivery services. The customer side will likely observe certain principles, such as those used in businesses that provide services to customers while understanding their needs.

PENERAPAN STRATEGI MANAJEMEN INOVASI DALAM MENINGKATKAN DAYA SAING PERUSAHAAN Moh. Wahib; Ari Susanto
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 2 (2024): JANUARY 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i2.118

In today's dynamic business landscape, the implementation of innovation management strategies stands as a pivotal effort to enhance company competitiveness. Innovation serves as a cornerstone for creating additional value and sustaining a competitive edge amidst evolving market dynamics. This article delves into the qualitative exploration of how companies deploy innovation management strategies and assesses their impact on organizational performance through insightful case studies. Through a qualitative approach with case studies on several companies, this article explores how innovation management strategies are implemented and their impact on company performance. The findings show that companies that proactively manage the innovation process by implementing appropriate management strategies are able to create products and services that meet market needs, improve operational efficiency, and increase customer satisfaction. The practical implication of this research is the importance of management awareness and commitment to innovation as an integral part of business strategy to ensure the survival and growth of the company amid increasingly fierce competition.

MENGGABUNGKAN MANAJEMEN PEMASARAN DAN E-BISNIS UNTUK MEMAHAMI PERMINTAAN PASAR Patricia Channelia Wea; Hendra Dwi Prasetyo; Ari Susanto; Burhan Safrezar
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i3.127

In the ever-evolving digital age, the integration between marketing and e-business management is becoming increasingly important for companies to understand and respond effectively to market demands. The combination of these two fields allows companies to optimize their marketing strategies and gain a competitive advantage. The following are some of the ways in which marketing and e-business management can work together to understand market demand. By combining marketing and e-business management, companies can gain a deeper understanding of market demand and design more effective strategies to meet customer needs. This enables companies to remain competitive in an ever-changing business environment and improve overall customer satisfaction. The use of information technology, particularly in the form of e-business, has significantly changed the business landscape, including in the context of marketing management. This study aims to investigate how the integration between marketing management and e-business can be used to understand market demand more effectively. Through a literature review approach, this article reviews relevant concepts and strategies in combining marketing management and e-business, and highlights their practical implications in analyzing and responding to changes in market demand. The results show that this integration enables companies to be more responsive to customer needs and preferences, improve the accuracy of demand predictions, and strengthen their competitive position in an increasingly digitalized market. In conclusion, the merging of marketing and e-business management is an important approach in optimizing business strategies and meeting the challenges of understanding and keeping up with dynamic market demand changes.

Pendidikan Berbasis Komunitas: Membangun Ekonomi Kerakyatan Melalui Keterlibatan Masyarakat Moh. Wahib; Ari Susanto
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 6 (2024): SEPTEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i6.156

This paper will highlight the importance of community involvement in education processes and local economic development. By analyzing various initiatives that actively involve communities, this article will show how education can be a key driver in creating sustainable and inclusive economic opportunities. Community-based education plays an important role in building a popular economy through active community involvement in the education process. This research examines how community-based education programs can strengthen local economies by improving community skills, facilitating social participation, and creating collective awareness about the potential of local resources. Using qualitative methods through in-depth interviews with resource persons, such as village heads, local economic activists and academics in the field of community development, this study found that community-based education not only provides practical skills but also strengthens social networks that encourage sustainable economic development. The article suggests that collaboration between communities, local governments and educational institutions can increase the effectiveness of programs in empowering communities and building resilient economies.

Strategi Penerapan E-Bisnis dalam Optimalisasi Pemasaran Produk Pertanian: Studi Kasus pada UMKM Agribisnis Ari Susanto
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 6 (2024): SEPTEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i6.160

The development of information technology has brought significant changes in marketing strategies, including in the agribusiness sector. This study aims to analyse the strategy of implementing e-business in optimising the marketing of agricultural products in agribusiness MSMEs. A qualitative approach is used with a case study method on several MSMEs in the agribusiness sector that have adopted digital platforms. The results show that the application of e-business, through the use of social media, marketplaces, and e-commerce websites, is able to increase market reach, marketing efficiency, and competitiveness of agricultural products. However, challenges such as farmers' digital literacy and limited technological infrastructure are still major obstacles. This research suggests increased digital training for MSME players and government support in providing adequate technological infrastructure. With proper implementation, e-business can be a strategic solution to overcome traditional marketing constraints in the agribusiness sector.

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