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All Journal Media Mahardhika Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS) Mekar: Jurnal Dinamika Manajemen dan Akuntansi Modern
Ari Susanto
STIE Mahardhika Surabaya
Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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THE INFLUENCE OF LITERACY AND FINANCIAL INCLUSION ON INVESTMENT DECISIONS IN GENERATION Z IN MALAUSMA DISTRICT Ari Susanto
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 3 (2024): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i3.1139

Abstract

The potential of the younger generation, particularly Generation Z, as investors is truly remarkable. With their advanced technological skills, they possess the ability to become key players in driving investment development in Indonesia. Achieving true financial inclusion is closely tied to financial literacy. This study investigates the influence of financial literacy and financial inclusion on investment decisions among Generation Z in the Malausma District of Indonesia. The data utilized in this study consists of primary and secondary data obtained through questionnaires and literature reviews. The sampling method employed was non-probability sampling with a purposive sampling technique. To determine the sample size, the Lemeshow formula was utilized, resulting in 97 respondents, which was rounded up to 100. The data analysis technique involved instrument testing (validity and reliability), multiple linear regression analysis, and hypothesis testing (t-test, f-test, determinant coefficient/R2) using the SPSS Version 25 application. The findings of this research indicate that both financial literacy (X1) and financial inclusion (X2), both individually and collectively, have a positive and significant impact on investment decisions (Y) among Generation Z in the Malausma District.
Analisis Kreadibilitas Host Live Streaming Terhadap Penjualan Produk Bavvoc Kristanty Subagyo; Ari Susanto
Mekar: Jurnal Dinamika Manajemen dan Akuntansi Modern Vol. 1 No. 2 (2026): Juni: Mekar: Jurnal Dinamika Manajemen dan Akuntansi Modern
Publisher : Lembaga Penerbit Penelitian Multidisipliner

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67096/mekar.v1i2.304

Abstract

Penelitian ini bertujuan untuk menganalisis kredibilitas host live streaming terhadap penjualan produk Bavvoc. Kredibilitas host menjadi faktor penting dalam membangun kepercayaan konsumen dan mendorong keputusan pembelian selama sesi live streaming. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara terhada Host Live, Leader team dan konsumen yang menyaksikan dan pernah terlibat dalam proses live streaming. Hasil penelitian menunjukkan bahwa kredibilitas host berpengaruh terhadap peningkatan penjualan produk Bavvoc. Host yang memiliki pengetahuan produk yang baik, komunikasi yang jelas, serta mampu membangun kepercayaan konsumen cenderung lebih efektif dalam menarik minat beli. Selain itu, interaksi yang aktif selama live streaming juga meningkatkan ketertarikan konsumen terhadap produk yang ditawarkan. Oleh karena itu, perusahaan perlu meningkatkan kualitas dan kompetensi host untuk mendukung kepercayaan konsumen dan meningkatkan penjualan produk.
Co-Authors Amin Sadiqin Astrid Virly Maharani Burhan Safrezar Citra Firnanda Zalianty Hendra Dwi Prasetyo Kristanty Subagyo Miya Dewi Suprihandari Moh. Wahib Patricia Channelia Wea Sri Lestari Suwartono Suwartono