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All Journal Jurnal Konseling dan Pendidikan Jurnal Manajemen Bisnis Indikator: Jurnal Ilmiah Manajemen & Bisnis Journal of Information System, Applied, Management, Accounting and Research Jurnal Ilmiah Manajemen Kesatuan Jobmark: Journal of Branding and Marketing Communication Indonesian Journal of Economics and Social Sciences Journal of Business Innovation and Research Jurnal Ilmiah Manajemen dan Kewirausahaan
Ninik Probosari, Ninik
UPN "Veteran University"
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Creative Cities and Brand Activation Strategies in Enhancing Reputation and Attracting Tourists Prayudi; Ardhanariswari, Kartika Ayu; Probosari, Ninik
Jobmark: Journal of Branding and Marketing Communication Vol. 6 No. 1 (2024): JOBMARK Vol 6 No 1 (July-December 2024)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v6i1.388

Abstract

This study examines the impact of brand activation strategies on enhancing reputation and attracting tourists to Indonesia's creative cities. In response to the rapid growth of the creative economy and the rising importance of city branding in global competition, the research aims to evaluate how these strategies are employed to drive urban development and economic growth. Utilizing a qualitative approach, including interviews, observations, and document analysis, the study provides insights into the practical implementation of brand activation across multiple Indonesian cities. The findings suggest that effective brand activation, deeply rooted in local culture and creativity, is essential for shaping a city's identity and appeal. The research concludes that successful brand activation requires a multifaceted approach involving stakeholder collaboration, effective marketing, and a commitment to preserving cultural heritage. However, it is essential to note that this study has limitations, such as the focus on a specific region and the qualitative nature of the research. These limitations should be considered when interpreting the findings. This approach is vital for Indonesian cities establishing themselves as prominent creative hubs in the ASEAN region. The study concludes with practical recommendations for policymakers and branding professionals to strengthen city branding efforts and improve the reputation and tourist attraction of Indonesia's diverse urban landscapes.
Pengaruh Metode Kerja Work From Home terhadap Tingkat Produktivitas Karyawan yang Dimoderasi oleh Gender Probosari, Ninik; Rahmawati , Indah Laeli; Viyani, Ari Okta
INDONESIAN JOURNAL OF ECONOMIC AND SOCIAL SCIENCE Vol 1 No 1 (2023): Indonesian Journal of Economics and Social Sciences (IJESS)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Achmad Yani Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30989/ijess.v1i1.913

Abstract

The Work from Home method of work is considered a relatively new adaptation for workers in Indonesia. This is because Indonesia only implemented it during the Covid-19 Pandemic. The pandemic period also brought problems to the level of employee productivity, which was moderated by gender roles. Data were collected from 60 employees who work with the Work From Home method. The results of this study indicate that the variable work method Work From Home has a significant positive effect on employee productivity, and gender moderates the relationship between the two, where Work From Home benefits female employees more than male employees.
The Influence of In-Shop Emotion on Repurchase Intention through Customer Satisfaction at Lotte Grosir Solo Darpito, Surpiko; Alrafi, Krisnha; Probosari, Ninik; Satoto, Shinta; Liestyana, Yuli
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

This research aims to analyze the direct influence of in-shop emotion on repurchase intention, as well as its indirect influence through the mediation of customer satisfaction and customer loyalty at Lotte Grosir Solo. This study falls under quantitative research, employing non-probability sampling with purposive sampling as the chosen method. The population comprises a portion of Lotte Grosir Solo consumers, with a required sample size of 100 respondents selected based on predetermined criteria. Data collection took place in February 2023 through questionnaires distributed via Google Forms. SmartPLS 3.2.9 was used as the data analysis method. The test results indicate that all three variables (predictor and two mediators) effectively explain the criterion construct. From the study, it was found that in-shop emotion has a positive but not significant direct influence on repurchase intention. However, in-shop emotion has a positive and significant influence on both mediations, and subsequently, both mediations have a positive and significant impact on repurchase intention. In conclusion, this research demonstrates that in-shop emotion indirectly, through its mediations, has a positive and significant impact on repurchase intention.
The Influence Of Leader Member Exchange On Innovative Work Behavior With Perceived Organizational Support As A Mediation Variable To Grand Keisha Yogyakarta Hotel Employees Saleh, Rr. Agidasyahna Winda; Probosari, Ninik
Journal of Business Innovation and Research Vol 3, No 1 (2024): JOURNAL OF BUSINESS INNOVATION AND RESEARCH
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v3i1.12030

Abstract

This abstract aims to investigate the influence of Leader Member Exchange (LMX) on innovative work behavior (IWB) with perceived organizational support (POS) as a mediating variable among employees of the Grand Keisha Hotel in Yogyakarta. The research problem focuses on the dynamics of the relationship between leaders and team members and how it influences the level of innovation in employee work behavior. The research method used was a survey with a questionnaire distributed to hotel employees. Data testing was carried out using statistical regression analysis techniques to measure the relationship between variables. The research results show that there is a significant positive relationship between LMX and IWB. In addition, POS also mediates the relationship between LMX and IWB. Thus, it can be concluded that the  existence of a good relationship between leaders and team members (LMX) and perceived organizational support (POS) encourage an increase in innovative work behavior of hotel employees. These results provide important implications for management in improving leadership interactions with team members as well as strengthening organizational support to encourage innovation in the work environment.
Pengaruh Metode Kerja Work From Home terhadap Tingkat Produktivitas Karyawan yang Dimoderasi oleh Gender Probosari, Ninik; Rahmawati , Indah Laeli; Viyani, Ari Okta
INDONESIAN JOURNAL OF ECONOMIC AND SOCIAL SCIENCE Vol. 1 No. 1 (2023): Indonesian Journal of Economics and Social Sciences (IJESS)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Achmad Yani Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30989/ijess.v1i1.913

Abstract

The Work from Home method of work is considered a relatively new adaptation for workers in Indonesia. This is because Indonesia only implemented it during the Covid-19 Pandemic. The pandemic period also brought problems to the level of employee productivity, which was moderated by gender roles. Data were collected from 60 employees who work with the Work From Home method. The results of this study indicate that the variable work method Work From Home has a significant positive effect on employee productivity, and gender moderates the relationship between the two, where Work From Home benefits female employees more than male employees.
Perilaku Knowledge Sharing: Anteseden dan Pengaruhnya Terhadap Kemampuan Inovasi Individual Probosari, Ninik; Kuswanti, Herlina Dyah
Jurnal Manajemen Bisnis Vol. 5 No. 1: March 2014
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Purpose of this research was to analyze effects of organizational climate, organizational citizenship behavior, and social capital on knowledge sharing behavior. This research also analyzed effect of knowledge sharing behavior on individual innovation capability. Sample was 58 employees of BPR. Data was taken using questionnaires and analyzed using path analysis of linear regression. Result showed that only organizational climate and social capital affected knowledge sharing behavior. Result also showed that knowledge sharing behavior affected individual innovation capability.
The Influence Of Leader Member Exchange On Innovative Work Behavior With Perceived Organizational Support As A Mediation Variable To Grand Keisha Yogyakarta Hotel Employees Saleh, Rr. Agidasyahna Winda; Probosari, Ninik
Journal of Business Innovation and Research Vol. 3 No. 1 (2024): JOURNAL OF BUSINESS INNOVATION AND RESEARCH
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v3i1.12030

Abstract

This abstract aims to investigate the influence of Leader Member Exchange (LMX) on innovative work behavior (IWB) with perceived organizational support (POS) as a mediating variable among employees of the Grand Keisha Hotel in Yogyakarta. The research problem focuses on the dynamics of the relationship between leaders and team members and how it influences the level of innovation in employee work behavior. The research method used was a survey with a questionnaire distributed to hotel employees. Data testing was carried out using statistical regression analysis techniques to measure the relationship between variables. The research results show that there is a significant positive relationship between LMX and IWB. In addition, POS also mediates the relationship between LMX and IWB. Thus, it can be concluded that the  existence of a good relationship between leaders and team members (LMX) and perceived organizational support (POS) encourage an increase in innovative work behavior of hotel employees. These results provide important implications for management in improving leadership interactions with team members as well as strengthening organizational support to encourage innovation in the work environment.
PENGARUH KOMITMEN ORGANISASIONAL, TALENT MANAGEMENT, DAN KOMPENSASI TERHADAP RETENSI TENAGA KEPENDIDIKAN PADA INSTITUT TEKNOLOGI NASIONAL YOGYAKARTA Afifa, Atiqah Nabila Luthfiana; Probosari, Ninik
JURNAL ILMIAH MANAJEMEN DAN KEWIRAUSAHAAN Vol. 5 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Sekolah Tinggi Ilmu Manajemen (STIM) Budi Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71277/pkpjp025

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Komitmen Organisasional, Talent Management, dan Kompensasi terhadap Retensi Tenaga Kependidikan pada Institut Teknologi Nasional Yogyakarta. Populasi dalam penelitian ini adalah karyawan tenaga kependidikan. Teknik pengambilan sampel dalam penelitian ini menggunakan metode proportionate sampling sehingga didapat 76 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara online melalui Google Form, kemudian diolah dan dianalisis dengan analisis regresi linear berganda menggunakan software SPSS 27. Hasil penelitian ini menunjukkan bahwa: komitmen organisasional, talent management, dan kompensasi berpengaruh secara bersama-sama terhadap retensi karyawan; komitmen organisasional berpengaruh positif signifikan terhadap retensi karyawan; talent management berpengaruh positif signifikan terhadap retensi karyawan; kompensasi berpengaruh positif signifikan terhadap retensi karyawan.
The Influence of Social Media Usage, Knowledge Sharing, and Learning Organization on Employee Performance (A Study on Fulltiime Employees at Hotel Merapi Merbabu) Stevani, Imelda; Probosari, Ninik
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2025)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v9i2.31997

Abstract

This research aims to explore and analyze the impact of social media usage, knowledge sharing, and learning organization on the performance of full-time employees at Hotel Merapi Merbabu. The study population includes full-time employees, and purposive sampling was utilized to select 92 respondents. Data collection was conducted through online questionnaires distributed via Google Forms, and the data were analyzed using SPSS software. The findings indicate that social media usage significantly and positively influences employee performance. Likewise, knowledge sharing and the learning organization both have significant positive effects on employee performance. These results highlight that establishing an effective learning organization, improving knowledge sharing, and leveraging social media effectively can be strategic methods to enhance employee performance in the hospitality sector.
Transformational leadership, organizational support, and self-determination: impact on knowledge sharing in creative economy actors Probosari, Ninik; Rahatmawati, Istiana; Ardhanariswari , Kartika Ayu
Jurnal Konseling dan Pendidikan Vol. 13 No. 1 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1143400

Abstract

The purpose of this study was to determine the effect of transformational leadership, perceived organizational support, and self-determination on knowledge-sharing behavior, with individual personality as a moderating factor, among creative economy actors. Recognizing the importance of knowledge sharing in fostering innovation and collaboration within the creative economy, this research aimed to explore how leadership styles and organizational support influence individuals’ willingness to share knowledge. This study employed a quantitative research design and was conducted at X, focusing on a population of creative economy actors within the organization. To gather data, a purposive sampling technique was utilized, resulting in a sample of 100 respondents who were selected based on specific criteria relevant to the study. This approach ensured that the participants had the necessary experience and insights related to the constructs being examined. The data analysis technique employed in this study was Partial Least Squares (PLS), a statistical method suitable for modeling complex relationships among variables. PLS allows for the assessment of both measurement and structural models, providing a comprehensive understanding of the relationships between transformational leadership, perceived organizational support, self-determination, and knowledge-sharing behavior. The findings of this study are expected to contribute to the existing literature on leadership and knowledge management within the creative economy, offering valuable insights for practitioners aiming to enhance knowledge-sharing practices. By highlighting the role of individual personality as a moderating factor, this research may also inform strategies for fostering a collaborative environment that encourages knowledge exchange among creative economy actors.
Co-Authors Afifa, Atiqah Nabila Luthfiana Alrafi, Krisnha Ardhanariswari , Kartika Ayu Darpito, Surpiko Herlina Dyah Kuswanti, Herlina Dyah Istiana Rahatmawati, Istiana Kartika Ayu Ardhanariswari, Kartika Ayu Prayudi Putri, Syafira Eka Rahmawati , Indah Laeli Saleh, Rr. Agidasyahna Winda Satoto, Shinta Stevani, Imelda Viyani, Ari Okta Yuli Liestyana