Article Per Year (5 Year)
p-Index From 2020 - 2025
1.503
P-Index
This Author published in this journals
All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Pertanian Agros Jurnal Dinamika Sosial Ekonomi Journal of Agricultural Social and Business
Indah Widowati
Program Studi Agribisnis Fakultas Pertanian Universitas Pembangunan Nasional “Veteran” Yogyakarta
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : AGRARIS: Journal of Agribusiness and Rural Development Research

 1 
Strategi Pengembangan Perusahaan Agroindustri (Studi Kasus PT Citra Rahardja Utama di Kecamatan Gamping Kabupaten Sleman) Widowati, Indah
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 1, No 2: July - December 2015
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.211 KB) | DOI: 10.18196/agr.1219

Abstract

This study aimed to analyze the appropriate strategy for PT Citra Utama Rahardja in maintaining business continuity. The case study method was used in this research, as PT Rahardja Citra Utama was a company that processes albasia wood (sengon) into barecore in Yogyakarta. The sources of data was taken from primary and secondary data. The results showed from SWOT analysis diagram was that layout of the company was in quadrant I, that was supported an aggressive strategy which included the integration of backward, forward, horizontal; market penetration; market development; product development; diversification (related or unrelated). Based on the calculation of SPACE matrix (Matrix of Strategic Position and Action Evaluation) the coordinate of SPACE matrix diagram on the X-axis was 1,785 and Y-axis was 0,16 that was in quadrant I. The competition ability of PT Citra Utama Rahardja was considered as high and able to respond the variable of  external factors.
Co-Authors Agus Surata Anak Agung Istri Sri Wiadnyani Anisa Prastiari Arozy, Syahrial Khais Budiarto Budiarto Budiarto Budiarto Budiarto Fatna Trihastuti Anjani Fikrulhaq, Ainaya Alfatihah Gresia Batubara Juarini Juarini Kezia, Miouke Lilik Andriyanto Maya Lestari, Maya Ni Made Suyastiri Yani Permai Nugraheni, Tyas Ayu Pratiwi, Afionita Rizki Puspitaningrum, Dwi Aulia Salatoen, Mareta Riadini Senjawati, Nanik Dara Setyaningsih, Arfin Siti Syamsiar Soeharto Soeharto Sugiman Setyo Wardoyo Sulistyaningrum, Ratna Puspitasari Surata, Agus Suyastiri, Ni Made Teguh Kismantoroadji Vonny Fitriarahmi Wulandari, Fernanda