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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal PKM Manajemen Bisnis
Lisa Amalia
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Humanities Decision Sciences, Operations Research & Management Social Sciences Other

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Marketplace and Digital Marketing Furniture Sales Solutions in the Contemporary Age Jajang Jajang; Lisa Amalia
Jurnal PKM Manajemen Bisnis Vol. 2 No. 2 (2022): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v2i2.487

Abstract

Problems in the business world are very complex and difficult to predict. In the last 3 years, global scale problems have emerged, starting from the pandemic, the wars between Russia and Ukraine, and the energy crisis in the western region. It is not imaginable that many companies have gone out of business, because they were unable to face the global economic storm. Not to mention the unstable domestic conditions, starting from high political temperature, the level of unfair business competition, and declining people's purchasing power are a number of problems that need to be addressed. Therefore, the presence of an online market, which is called a marketplace, is one solution to this condition. However, to be able to enter the online market, knowledge is needed, namely digital marketing. This service activity is carried out as one of the efforts of the campus community to be able to contribute to problems in society, namely by providing training on marketplaces and digital marketing. This activity was carried out at furniture SMEs in the Cirebon area with a total of 30 participants. The activity method is carried out by means of training in creating online stores in marketplaces and creating digital advertisements, both on social media and marketplaces. This activity was quite well received and the participants participated enthusiastically. The participants gained knowledge about marketing their furniture products throughout Indonesia by creating an online shop. Then the participants gained knowledge about making advertisements and advertising on social media, both paid and free. With this training, it is expected to increase sales and income, thereby increasing the welfare of the furniture business community in the Cirebon area.
PENGARUH TEKNIK SUPERVISI AKADEMIK KELOMPOK, TEKNIK SUPERVISI AKADEMIK INDIVIDU TERHADAP KOMPETENSI PEDAGOGIK GURU SEKOLAH DASAR SE KECAMATAN PATIMPENG KABUPATEN BONE Lisa Amalia; Arismunandar; Wahira
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10 No. 02 Juni 2025 In Build
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.24646

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh teknik supervisi akademik kelompok dan teknik supervisi akademik individu terhadap kompetensi pedagogik guru sekolah dasar se-Kecamatan Patimpeng, Kabupaten Bone. Latar belakang penelitian ini didasari oleh pentingnya peningkatan profesionalisme guru dalam proses pembelajaran. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian berjumlah 104 guru, dengan sampel sebanyak 84 guru yang dipilih menggunakan teknik simple random sampling. Data dikumpulkan melalui angket dan dianalisis dengan regresi linear berganda. Hasil penelitian menunjukkan bahwa: (1) teknik supervisi akademik kelompok (X1) berpengaruh secara signifikan terhadap kompetensi pedagogik (Y) guru, dengan nilai koefisien 0,531, nilai t hitung 8,956, dan signifikansi 9.69E-14; (2) teknik supervisi akademik individu (X2) juga berpengaruh signifikan terhadap kompetensi pedagogik (Y), dengan koefisien 0,490, nilai t hitung 8,122, dan signifikansi 4.32E-12; (3) secara simultan, X1 dan X2 memberikan pengaruh yang signifikan terhadap Y, dengan nilai R Square sebesar 0,695 dan nilai F hitung sebesar 92,181 pada taraf signifikansi < 0,001. Temuan ini mengindikasikan bahwa teknik supervisi akademik kelompok dan individu secara bersama-sama berkontribusi sebesar 69,5% terhadap peningkatan kompetensi pedagogik guru.
Co-Authors Arismunandar Jajang Jajang Wahira