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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL SAUDAGAR INDONESIA
Aiyub Saputra
Universitas Muhammadiyah Aceh
Economics, Econometrics & Finance Social Sciences Other

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Faktor-Faktor yang Mempengaruhi Perkembangan UMKM di Kota Banda Aceh Mimiasri; Nasrul Hadi; Aiyub Saputra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 8 No. 2 (2022): JEMSI (JURNAL EKONOMI, MANAJEMEN, DAN AKUNTANSI)
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v8i2.816

Abstract

Micro, small and medium enterprises (MSMEs) play an important and strategic role and play a key role in terms of employment, poverty alleviation and economic growth in the region. In Banda Aceh, the existence of MSMEs is very important as a means of livelihood for the community. SMEs have become an alternative provider of employment opportunities in Banda Aceh City, especially as unemployment numbers are rising in Banda Aceh City after oil and gas depletion and slow industrial growth. The survey included a sample of 100 of his MSME entrepreneurs spread across Banda Aceh. Each subdistrict was selected by MSME entrepreneurs using a targeted sampling method. Depiction of MSME performance situation was descriptively analyzed by describing various aspects such as MSME development, MSME age, and number of employees.
PENGARUH PERCEIVED SERVICE QUALITY DAN CUSTOMER SATISFACTION TERHADAP CUSTOMER LOYALTY PADA CV BEUTARI ALUMINDO M. Arief Setia Budi; Muhammad Andi; Aiyub Saputra
JSI: Jurnal Saudagar Indonesia Vol 1, No 1 (2022): Edisi Mei 2022
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jsi.v1i1.1476

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh perceived service quality dan customer satisfaction terhadap customer loyalty baik secara parsial maupun simultan pada CV Beutari Alumindo. Penelitian ini menggunakan pendekatan kuantitatif. Metode analisis yang digunakan adalah analisis regresi linear berganda dengan menggunakan SPSS 25. Hasil penelitian menunjukkan bahwa secara parsial perceived service quality berpengaruh terhadap customer loyalty. Customer satisfaction secara parsial juga berpengaruh terhadap customer loyalty . Secara simultan perceived service quality dan customer satisfaction berpengaruh terhadap customer loyalty.
Co-Authors M. Arief Setia Budi Mimiasri Mimiasri Muhammad Andi Nasrul Hadi