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All Journal Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum JURNAL SAUDAGAR INDONESIA
Muhammad Andi
Universitas Muhammadiyah Aceh
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH PERCEIVED SERVICE QUALITY DAN CUSTOMER SATISFACTION TERHADAP CUSTOMER LOYALTY PADA CV BEUTARI ALUMINDO M. Arief Setia Budi; Muhammad Andi; Aiyub Saputra
JSI: Jurnal Saudagar Indonesia Vol 1, No 1 (2022): Edisi Mei 2022
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jsi.v1i1.1476

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh perceived service quality dan customer satisfaction terhadap customer loyalty baik secara parsial maupun simultan pada CV Beutari Alumindo. Penelitian ini menggunakan pendekatan kuantitatif. Metode analisis yang digunakan adalah analisis regresi linear berganda dengan menggunakan SPSS 25. Hasil penelitian menunjukkan bahwa secara parsial perceived service quality berpengaruh terhadap customer loyalty. Customer satisfaction secara parsial juga berpengaruh terhadap customer loyalty . Secara simultan perceived service quality dan customer satisfaction berpengaruh terhadap customer loyalty.
PERAN WORK MOTIVATION DALAM MEMEDIASI PENGARUH RELIGIOSITY DAN JOB PLACEMENT TERHADAP WORK LOYALTY PADA PT BANK SYARIAH INDONESIA KANTOR CABANG BANDA ACEH M. Arief Setia Budi; Muhammad Andi; Zikrillah Zikrillah
JSI: Jurnal Saudagar Indonesia Vol 1, No 2 (2022): Edisi November 2022
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jsi.v1i2.1492

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh religiosity dan Job Placement terhadap Work Loyalty yang dimediasi oleh Work Motivation. Penelitian ini dilakukan terhadap 150 karyawan dengan penentuan sampelnya menggunakan teknik sensus. Data dianalisis dengan menggunakan peralatan statistik SEM AMOS. Data dikumpul dengan mewawancarai serta menyebarkan kuesioner. Hasil membuktikan bahwa Religiosity dan Job Placement berpengaruh positif dan signifikan terhadap Work Motivation dan Work Loyalty. Work Motivation berpengaruh positif dan signifikan terhadap Work Loyalty. Work Motivation memediasi secara parsial pengaruh Religiosity dan Job Placement terhadap Work Loyalty.
Implications of Big Five Personality on Impulse Buying on the Culinary Business in the City of Banda Aceh Aisah Maharani; Aida Fitri; Muhammad Andi
Jurnal Humaniora: Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol. 9 No. 2 (2025): October 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i2.6942

Abstract

This research aims to test and analyze the influence of the Big Five Personalities on Impulse Buying, reviewing Extaversion, Agreeableness, Conscientiousness, Neuroticism, Openness to Experience. This research method uses a quantitative approach. The total sample for this research was 100 respondents. Samples are determined using the Slovin formula. Sample collection used Probability Sampling Technique with Proportionate Stratified Random Sampling type. Hypothesis testing uses multiple linear regression analysis at a confidence level of 95% (α = 0.05). The results of this research are that Extaversion partially has a significant effect on impulse buying. Egreeableness partially influences impulse buying. Conscientiousness partially influences impulse buying. Neuroticism has a partial effect on impulse buying. Openness to experience has a significant effect on impulse buying. Simultaneously, Extaversion, egreeableness, conscientiousness, neuroticism, openness to experience has a significant effect on impulse buying.
Co-Authors Aida Fitri Aisah Maharani Aiyub Saputra M. Arief Setia Budi Zikrillah Zikrillah