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All Journal BENTANG : Jurnal Teoritis dan Terapan Bidang Rekayasa Sipil Aulad : Journal on Early Childhood Journal of Global Business and Management Review Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Journal Economic and Strategy (JES) Journal of Physical Activity and Sports (JPAS) Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen GreenTech Journal of Financial Management & Accounting
Aidil Putra, Aidil
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Journal : Journal Economic and Strategy (JES)

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Analisis Pengaruh Pelayanan dan Standar Operasional prosedur (SOP) terhadap Loyalitas nasabah pada Sebuah Perusahaan Putra, Aidil; Simorangkir, Niastyna; Manalu, Pius Deski
JOURNAL ECONOMICS AND STRATEGY Vol 6 No 1 (2025): Januari - Juni 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v6i1.1889

Abstract

This study aims to determine how much influence the Service and Standard Operating Procedures (SOP) have on customer loyalty at company. The research methodology used is descriptive quantitative method, the unit of analysis in this study is campany and its observation unit are customers of campany. The population in this study were customers of campany, as many as 35 respondents. The technique of determining the number of samples used in this study amounted to 35 respondents. The research method used is the data collection technique through library research and field research which is carried out systematically based on the research objectives. The analytical method used to solve problems and prove the hypothesis is descriptive analysis, regression analysis. This analysis includes validity and reliability, classical assumption test, multiple regression analysis, hypothesis testing through t and F tests, and the coefficient of determination (R2). From this analysis, it is obtained the regression analysis of Customer Loyalty = 6,182 + 0,082 Service + 0.375 SOP.
Pengaruh Penerapan E-Commerce Terhadap Strategi Pemasaran Umkm Deli Serdang Di Era Digital Tahun 2024 Manalu, Pius Deski; Putra, Aidil; Pakpahan, Evalina
JOURNAL ECONOMICS AND STRATEGY Vol 5 No 1 (2024): Januari-Juni 2024
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v5i1.1892

Abstract

This study aims to analyze the effect of e-commerce implementation on the marketing strategy of Micro, Small, and Medium Enterprises (MSMEs) in Deli Serdang in the digital era in 2024. The use of digital technology, especially e-commerce, has significantly changed the business landscape, requiring MSMEs to adapt in order to maintain competitiveness. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to MSME actors in Deli Serdang who have adopted e-commerce. Data analysis was carried out using descriptive and inferential statistics, including validity, reliability tests, and simple linear regression to determine the effect of the independent variable (e-commerce implementation) on the dependent variable (MSME marketing strategy). The results of the study are expected to provide a comprehensive picture of the contribution of e-commerce in strengthening MSME marketing strategies, as well as its implications for the development of MSMEs in Deli Serdang. These findings are expected to be a reference for local governments, MSME associations, and MSME actors themselves in formulating more effective policies and strategies in the future.
Co-Authors Akbar, Muh. Ali Alfi Asben Anita Setyowati Srie Gunarti Anwar Kasim Endah Asmarawati, Endah Harpinus, Doki Joko Pamungkas Maghfiroh Yanuarti Manalu, Pius Deski Maryadi, Wendri Nur Hayati Nurhidayat, Acep Rohmat Pakpahan, Evalina Pratiwi Hutabarat, Ilona RAHMAT GUNAWAN Rika Sylviana Simanjuntak, Free Antonius Simorangkir, Niastyna Ubaedi, Ubaedi