Article Per Year (5 Year)
p-Index From 2021 - 2026
1.116
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Muria Jurnal Layanan Masyarakat Jurnal Multidisiplin West Science Jurnal Pengabdian West Science West Science Interdisciplinary Studies West Science Agro
Etty Sri Hertini
Universitas Boyolali
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ekonomi

 1 
DURING THE COVID-19 PANDEMIC, SOUTH GARUT DEVELOPED A MARKETING PLAN FOR SANSEVIERIA ORNAMENTAL PLANTS Frans Sudirjo; PA. Andiena Nindya Putri; Arief Yanto Rukmana; Etty Sri Hertini
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research aims to formulate a marketing strategy for ornamental plant traders in Sansevieria, South Garut during the Covid-19 pandemic. The research method used is descriptive qualitative by identifying problems and analyzing them through internal and external factors. The analytical tools used are the SWOT Matrix and SWOT Quadrants. According to the results of the 'SWOT analysis' it can be determined that the business position of ornamental plant traders in Sansevieria is located in Quadrant 1 (0.52: 0.90). These results indicate that the business is in strengths and potential opportunities to be developed through an SO strategy or an aggressive strategy. The strategy formulation that can be implemented is by utilizing the location to increase market share, optimizing digital marketing through social media, marketplaces, and websites, then implementing a product bundling strategy, maintaining and improving product/service quality, cultivating Sansevieria bulan and other plant variants, and cooperate with banking services in providing capital for business development.
Co-Authors Abdul Fajar Haras Andriya Risdwiyanto Arief Yanto Rukmana Eki Candra Frans Sudirjo Gusti Rusmayadi Hadi, Anto J. Haryono Haryono Indriyani Indriyani Laeli Nur Hasanah Mitra Musika Lubis Muh. Ihsan Said Ahmad Muhamad Dani Prasetya PA. Andiena Nindya Putri Restu Auliani Soni Suharmono Suryanti Syamsu Rijal Umi Salawati Yayat Suharyat