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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Business, Law, and Education Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Minfo Polgan (JMP) Jurnal Ekonomi dan Bisnis (JEB) Pareto : Jurnal Riset Manajemen dan Bisnis Balance: Jurnal Riset Akuntansi dan Bisnis West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Paskalis Dakhi
Universitas Nias Raya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Social Sciences Other

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THE ROLE OF SATISFACTION IN INCREASING BEHAVIORAL INTENTIONS MEDIATED BY PERCEIVED TRUST Paskalis Dakhi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19237436

Abstract

This study aims to explain the role of satisfaction in increasing tourists' behavioral intentions with perceived trust as a mediator, and to contribute to the development of cultural tourism behavioral theory. Using a qualitative approach with SmartPLS 4 analysis, this study involved 150 local tourists and 25 international tourists visiting Orahili Traditional Village during a three-month observation period. The variables analyzed included satisfaction, perceived trust, and behavioral intentions. The results show that satisfaction has a direct effect on behavioral intentions and an indirect effect through trust as a mediator. This study confirms that trust plays a key role in strengthening the impact of satisfaction on tourist behavior, with important implications for cultural destination management to improve the quality of tourist experiences and relationships.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Kepuasan Konsumen Bedak Wardah Pada Mahasiswi FEB Uniraya Paskalis Dakhi
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13819

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh citra merek dan kualitas produk terhadap kepuasan konsumen. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Sumber data adalah Mahasiswi Fakultas Ekonomi dan Bisnis UNIRAYA, dengan sampel 92 orang. Teknik pengumpulan data yang digunakan adalah kuesioner yang disebarkan kepada seluruh responden. Teknik analisis data yang digunakan adalah analisis regresi berganda.Dari hasil penelitian ini dapat diketahui bahwa nilai t_(hitung )citra merek sebesar 4,560>t_(tabel ) sebesar 1,661 pada tingkat signifikan sebesar 0,000<0,05. Selanjutnya nilai t_(hitung )kualitas produk sebesar 3,874>t_(tabel ) sebesar 1,661 pada tingkat signifikan sebesar 0,000<0,05 Dan melalui uji koefisien determinasi (R2) sebesar 0,467 (46,7%), yang artinya bahwa 46,7% keragaman variabel Kepuasan Konsumen dapat dijelaskan variabel Citra Merek dan Kualitas Produk sedangkan sisanya 53,3% dipengaruhi oleh variabel lain yang tidak disebutkan dalam penelitian ini. Hasil penelitian ini menunjukkan bahwa variabel Citra Merek dan Kualitas Produk berpengaruh positif dan signifikan terhadap Kepuasan Konsumen.
Co-Authors Annisa Anindya Devid Saputra Harita, Trinitaktis Hermaya, Gading Octorio Kristiurman Jaya Mendrofa Mariana Sinta Sarumaha Progresif Buulolo Reaksi Zagoto Samalua Waoma Samanoi Halowo Fau Serfasia Laia Wiwin Endra Wati Sarumaha Yohanes Dakhi Zalogo, Erasma Fitilai