Article Per Year (5 Year)
p-Index From 2020 - 2025
1.318
P-Index
This Author published in this journals
All Journal JURNAL LENTERA BISNIS Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Indonesian Journal of Islamic Economics and Business Jurnal Manajemen Retail Indonesia (JMARI) Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal Of Human And Education (JAHE)
Annisa Anindya
Universitas Ichsan Satya
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
Edukasi Usaha UMKM pada Produk Kebutuhan Primer Berupa Sandang dan Pangan Berbasis Digital Marketing di MA Soebono Mantofani Irma Shantilawati; Annisa Anindya; Ibnu Suryadi; Rebeka Meidiana Purba; Siti Rahayu
Journal Of Human And Education (JAHE) Vol. 4 No. 1 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i1.745

Abstract

Permasalahan yang dihadapi oleh UMKM saat ini adalah tidak melibatkannya Digital Marketing sebagai strategi dalam pemasaran sehingga banyak UMKM yang masih mengalami kesulitan dalam proses pemasaran produk dan menjadi kendala dalam pengembangan usahanya. Tujuan dari kegiatan ini adalah meningkatkan kemampuan dan pengetahuan bisnis retail pada UMKM melalui Digital Marketing untuk memasarkan produk yang lebih luas sehingga penjualan lebih meningkat. Metode yang digunakan adalah Pengabdian Masyarakat dengan menggunakan kuesioner pre-test dan post-test. Hasilnya, nilai rata-rata pada post-test lebih tinggi dibandingkan dengan hasil nilai rata-rata pada pre-test.
PENERAPAN PRICING STRATEGY DALAM MANAJEMEN BISNIS PADA UMKM (STUDI KASUS KOPI JANJI JIWA) Irma Shantilawati; Annisa Anindya; Ibnu Suryadi
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1065

Abstract

In the current era of digitalization, customers have a lot of literacy in knowing, accessing and easily comparing information about products and prices from various competitors so that customers can search for and decide which products to buy according to their wishes at the lowest price. In accordance with its mission, Kopi Janji Jiwa aims to introduce the quality taste of local Indonesian coffee to the public. One of the characteristics of Kopi Janji Jiwa is its relatively pocket-friendly prices. This is because Kopi Janji Jiwa itself targets the middle class as its main target. Apart from that, Kopi Janji Jiwa also implements production for the mass market so that product prices are adjusted to standards that apply to the wider community, not to certain groups. The problem that often occurs in every UMKM in Indonesia is that many UMKM do not calculate production costs and are inaccurate in determining selling prices. As a result, it causes losses and has to sell products at a loss. Therefore, UMKM must pay attention to choosing the type of pricing strategy that will be implemented. This research is intended to determine the extent of the influence of implementing pricing strategies in business management in UMKM (Case Study of Kopi Janji Jiwa). Key words: Pricing Strategy, Management of Business and UMKM
Inovasi Produk dan Kreativitas dalam Pengembangan UMKM Gula Aren sebagai Ekonomi Pariwisata di Desa Tanjung Lesung Anindya, Annisa; Shantilawati, Irma; Tampubolon, Amy Septrina
Abdimas Awang Long Vol. 7 No. 2 (2024): Juni, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v7i2.1222

Abstract

Permasalahan yang saat ini dihadapi UMKM di Desa Tanjung Lesung adalah inovasi produk dan kreativitas dalam mengembangkan UMKM Gula Aren. Tujuan dari kegiatan ini adalah untuk meningkatkan kemampuan inovasi dan kreativitas pada UMKM Gula Aren mulai dari produksi gula Aren, serta strategi pengembangan produksi gula Aren dan pemasaran gula Aren pada industri gula milik beberapa anggota kelompok di Desa Tanjung Lesung. Metode yang digunakan adalah pengabdian masyarakat dengan penyuluhan dan observasi. Hasilnya, rata-rata nilai pada post test lebih tinggi dibandingkan rata-rata nilai pada pre-test.
Analisa Pengaruh Likuiditas dan Solvabilitas terhadap Profitabilitas Perusahaan (Studi Kasus pada Perusahaan Retail dan Grosir yang Terdaftar di BEI tahun 2018-2021) Anindya, Annisa; Purba, Rebeka Meidiana; Suryadi, Ibnu
Jurnal Manajemen Retail Indonesia (JMARI) Vol. 5 No. 1 (2024): Jurnal Manajemen Retail Indonesia (JMARI)
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/jmari.v5i1.3125

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Likuiditas dan Solvabilitas terhadap Profitabilitas. Tujuan dari penelitian ini adalah untuk menganalisis (a) pengaruh Likuiditas terhadap Profitabilitas dan (b) pengaruh Solvabilitas terhadap Profitabilitas. Sampel dalam penelitian ini adalah Perusahaan Retail dan Grosir dalam rentang tahun 2018-2021. Analisis data menggunakan analisis linear berganda. Hasil penelitian yang diperoleh dari uji parsial (T-test) tahun 2018-2021 menunjukkan bahwa Likuiditas dan Solvabilitas berpengaruh signifikan positif terhadap Profitabilitas pada Perusahaan Retail dan Grosir.
PENDEKATAN BERBASIS MASYARAKAT DALAM PENGENALAN ANTI PENCUCIAN UANG (APU) DAN PENCEGAHAN PENDANAAN TERORISME (PPT) Hilda Nanda Priyatna; Ahmad Kamal Jama; Annisa Anindya; Ersanti Ersanti
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.38466

Abstract

Pencucian Uang dan Pendanaan Terorisme adalah dua isu global yang berkaitan yang berdampak signifikan terhadap stabilitas ekonomi, keamanan, dan integritas sistem keuangan. Guna memitigasi maraknya Tindak Pidana Pencucian Uang dan Pendanaan Terorisme, melindungi sistem keuangan, menjaga keamanan nasional dan mendukung upaya penegakan hukum serta meningkatkan pemahaman masyarakat maka kegiatan sosialisasi APU & PPT sangat diperlukan. Sosialisasi pengabdian masyarakat “Pendekatan Berbasis Masyarakat dalam Pengenalan Anti Pencucian Uang (APU) dan Pencegahan Pendanaan Terorisme (PPT)” diharapkan meningkatkan pemahaman dan kesadaran masyarakat terhadap pentingnya APU & PPT guna menciptakan lingkungan lebih aman sehingga berkelanjutan bagi semua. Dalam mengukur uji frekuensi, kuesioner dilakukan dengan metode pengolahan data survei menggunakan Nilai Penimbang, Nilai Survei Pemahaman Masyarakat dan Nilai Persepsi, Interval, Interval Konveksi, Mutu Sosialisasi Pemahaman APU & PPT dan Pemahaman Masyarakat tentang APU & PPT. Hasil uji menunjukkan bahwa pemahaman masyarakat dan penegakan hukum tentang APU & PPT meningkat, khususnya di Indonesia.
The Influence of Brand Ambassador, User Interface and Free Shipping Program on Purchasing Decisions through Tokopedia E-commerce with Brand Trust as an Intervening Variable Anindya, Annisa; Arslan, Rijal; Mendrofa, Kristiurman Jaya
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.955

Abstract

This study aims to evaluate the influence of Brand Ambassador, User Interface, and Free Shipping Programme on E-Commerce Tokopedia, with Brand Trust acting as an intervening variable. This study employs quantitative approaches and purposive sampling procedures with a sample of 100 respondents. Employing path analysis with Smart PLS version 3 for data analysis. The study's findings demonstrate that brand ambassadors have a favourable and substantial effect on brand trust; nevertheless, their influence on purchasing decisions through Tokopedia is negligible. The user interface has a positive and substantial impact on brand trust and purchasing decisions. The Free Shipping Programme affects brand confidence and purchasing decisions. Brand trust successfully mediates the impact of Brand Ambassador, User Interface, and Free Shipping Programme on purchasing decisions.
Analisis Faktor-faktor yang Mempengaruhi Minat Beli Asuransi Syariah dengan Brand Image sebagai Variabel Intervening Anindya, Annisa; Arslan, Rijal; Jaya Mendrofa, Kristiurman
Indonesian Journal of Islamic Economics and Business Vol. 10 No. 1 (2025): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/wp1s7052

Abstract

This study aims to assess the impact of Price, Product Suitability, and Service Quality of Sharia General Insurance on Purchase Intention, with Brand Image serving as an intervening variable. A quantitative approach is used in this research, employing accidental sampling, with 125 respondents from the Greater Jakarta area (Jabodetabek) who are already familiar with Sharia General Insurance. The data analysis method applied is path analysis. The results of hypothesis testing, as part of the inner model evaluation, show that the Price and Product Suitability variables do not significantly influence Purchase Intention, either directly or indirectly. In contrast, the Service Quality variable significantly affects Purchase Intention through Brand Image as an intervening variable. Service Quality also significantly influences Brand Image. The Brand Image variable, acting as an intervening variable in this study, is shown to have a significant impact on Purchase Intention. To enhance public interest in Sharia General Insurance in Jabodetabek, companies should focus on strengthening their Brand Image to improve recognition and trust among potential customers. Additionally, service quality should be enhanced by incorporating distinct Sharia characteristics, such as utilizing the Sharia ecosystem to provide added value for consumers.
Edukasi Peran Lembaga Keuangan dalam Memberdayakan UMKM bagi Siswa SMK Negeri 6 Kabupaten Tangerang Rahayu, Siti; Purba, Rebeka Meidiana; Anindya, Annisa
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 4 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i4.1711

Abstract

This activity aims to educate students at SMK Negeri 6 Tangerang Regency about the strategic role of financial institutions in supporting the development of MSMEs. Financial institutions play a crucial role in providing access to financing, support, and financial literacy to the actors of MSMEs. Through an educational approach in vocational schools, students are equipped with an understanding of the importance of financial institutions as strategic partners in business development. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation studies. The results of the study show that the education provided can increase students' understanding of the role of financial institutions, as well as motivate them to develop business ideas with appropriate financial access support. This education also encourages the creation of synergy between schools, local MSME actors, and financial institutions as a form of community economic empowerment.ABSTRAKKegiatan ini bertujuan memberikan edukasi kepada siswa SMK Negeri 6 Kabupaten Tangerang mengenai peran strategis lembaga keuangan dalam mendukung pengembangan UMKM. Lembaga keuangan memiliki peranan penting dalam memberikan akses permodalan, pendampingan, serta literasi keuangan kepada pelaku UMKM. Melalui pendekatan edukatif di sekolah kejuruan, siswa dibekali pemahaman tentang pentingnya lembaga keuangan sebagai mitra strategis dalam pengembangan usaha. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa edukasi yang diberikan mampu meningkatkan pemahaman siswa mengenai peran lembaga keuangan, serta memotivasi mereka untuk mengembangkan ide usaha dengan dukungan akses keuangan yang tepat. Edukasi ini juga mendorong terciptanya sinergi antara sekolah, pelaku UMKM lokal, dan lembaga keuangan sebagai bentuk pemberdayaan ekonomi masyarakat.
Co-Authors Ahmad Kamal Jama Arslan, Rijal Ersanti Ersanti Hilda Nanda Priyatna Ibnu Suryadi Irma Shantilawati Kristiurman Jaya Mendrofa Rebeka Meidiana Purba Siti Rahayu Siti Rahayu Tampubolon, Amy Septrina