Article Per Year (5 Year)
p-Index From 2021 - 2026
1.8
P-Index
This Author published in this journals
All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL LENTERA BISNIS Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Indonesian Journal of Islamic Economics and Business Jurnal Manajemen Retail Indonesia (JMARI) Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal Of Human And Education (JAHE) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS
Annisa Anindya
Universitas Ichsan Satya
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
PENERAPAN PRICING STRATEGY DALAM MANAJEMEN BISNIS PADA UMKM (STUDI KASUS KOPI JANJI JIWA) Irma Shantilawati; Annisa Anindya; Ibnu Suryadi
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1065

Abstract

In the current era of digitalization, customers have a lot of literacy in knowing, accessing and easily comparing information about products and prices from various competitors so that customers can search for and decide which products to buy according to their wishes at the lowest price. In accordance with its mission, Kopi Janji Jiwa aims to introduce the quality taste of local Indonesian coffee to the public. One of the characteristics of Kopi Janji Jiwa is its relatively pocket-friendly prices. This is because Kopi Janji Jiwa itself targets the middle class as its main target. Apart from that, Kopi Janji Jiwa also implements production for the mass market so that product prices are adjusted to standards that apply to the wider community, not to certain groups. The problem that often occurs in every UMKM in Indonesia is that many UMKM do not calculate production costs and are inaccurate in determining selling prices. As a result, it causes losses and has to sell products at a loss. Therefore, UMKM must pay attention to choosing the type of pricing strategy that will be implemented. This research is intended to determine the extent of the influence of implementing pricing strategies in business management in UMKM (Case Study of Kopi Janji Jiwa). Key words: Pricing Strategy, Management of Business and UMKM
Inovasi Produk dan Kreativitas dalam Pengembangan UMKM Gula Aren sebagai Ekonomi Pariwisata di Desa Tanjung Lesung Anindya, Annisa; Shantilawati, Irma; Tampubolon, Amy Septrina
Abdimas Awang Long Vol. 7 No. 2 (2024): Juni, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v7i2.1222

Abstract

Permasalahan yang saat ini dihadapi UMKM di Desa Tanjung Lesung adalah inovasi produk dan kreativitas dalam mengembangkan UMKM Gula Aren. Tujuan dari kegiatan ini adalah untuk meningkatkan kemampuan inovasi dan kreativitas pada UMKM Gula Aren mulai dari produksi gula Aren, serta strategi pengembangan produksi gula Aren dan pemasaran gula Aren pada industri gula milik beberapa anggota kelompok di Desa Tanjung Lesung. Metode yang digunakan adalah pengabdian masyarakat dengan penyuluhan dan observasi. Hasilnya, rata-rata nilai pada post test lebih tinggi dibandingkan rata-rata nilai pada pre-test.
Analisa Pengaruh Likuiditas dan Solvabilitas terhadap Profitabilitas Perusahaan (Studi Kasus pada Perusahaan Retail dan Grosir yang Terdaftar di BEI tahun 2018-2021) Anindya, Annisa; Purba, Rebeka Meidiana; Suryadi, Ibnu
Jurnal Manajemen Retail Indonesia (JMARI) Vol. 5 No. 1 (2024): Jurnal Manajemen Retail Indonesia (JMARI)
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/jmari.v5i1.3125

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Likuiditas dan Solvabilitas terhadap Profitabilitas. Tujuan dari penelitian ini adalah untuk menganalisis (a) pengaruh Likuiditas terhadap Profitabilitas dan (b) pengaruh Solvabilitas terhadap Profitabilitas. Sampel dalam penelitian ini adalah Perusahaan Retail dan Grosir dalam rentang tahun 2018-2021. Analisis data menggunakan analisis linear berganda. Hasil penelitian yang diperoleh dari uji parsial (T-test) tahun 2018-2021 menunjukkan bahwa Likuiditas dan Solvabilitas berpengaruh signifikan positif terhadap Profitabilitas pada Perusahaan Retail dan Grosir.
The Influence of Brand Ambassador, User Interface and Free Shipping Program on Purchasing Decisions through Tokopedia E-commerce with Brand Trust as an Intervening Variable Anindya, Annisa; Arslan, Rijal; Mendrofa, Kristiurman Jaya
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.955

Abstract

This study aims to evaluate the influence of Brand Ambassador, User Interface, and Free Shipping Programme on E-Commerce Tokopedia, with Brand Trust acting as an intervening variable. This study employs quantitative approaches and purposive sampling procedures with a sample of 100 respondents. Employing path analysis with Smart PLS version 3 for data analysis. The study's findings demonstrate that brand ambassadors have a favourable and substantial effect on brand trust; nevertheless, their influence on purchasing decisions through Tokopedia is negligible. The user interface has a positive and substantial impact on brand trust and purchasing decisions. The Free Shipping Programme affects brand confidence and purchasing decisions. Brand trust successfully mediates the impact of Brand Ambassador, User Interface, and Free Shipping Programme on purchasing decisions.
Analisis Faktor-faktor yang Mempengaruhi Minat Beli Asuransi Syariah dengan Brand Image sebagai Variabel Intervening Anindya, Annisa; Arslan, Rijal; Jaya Mendrofa, Kristiurman
Indonesian Journal of Islamic Economics and Business Vol. 10 No. 1 (2025): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/wp1s7052

Abstract

This study aims to assess the impact of Price, Product Suitability, and Service Quality of Sharia General Insurance on Purchase Intention, with Brand Image serving as an intervening variable. A quantitative approach is used in this research, employing accidental sampling, with 125 respondents from the Greater Jakarta area (Jabodetabek) who are already familiar with Sharia General Insurance. The data analysis method applied is path analysis. The results of hypothesis testing, as part of the inner model evaluation, show that the Price and Product Suitability variables do not significantly influence Purchase Intention, either directly or indirectly. In contrast, the Service Quality variable significantly affects Purchase Intention through Brand Image as an intervening variable. Service Quality also significantly influences Brand Image. The Brand Image variable, acting as an intervening variable in this study, is shown to have a significant impact on Purchase Intention. To enhance public interest in Sharia General Insurance in Jabodetabek, companies should focus on strengthening their Brand Image to improve recognition and trust among potential customers. Additionally, service quality should be enhanced by incorporating distinct Sharia characteristics, such as utilizing the Sharia ecosystem to provide added value for consumers.
Edukasi Peran Lembaga Keuangan dalam Memberdayakan UMKM bagi Siswa SMK Negeri 6 Kabupaten Tangerang Rahayu, Siti; Purba, Rebeka Meidiana; Anindya, Annisa
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 4 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i4.1711

Abstract

This activity aims to educate students at SMK Negeri 6 Tangerang Regency about the strategic role of financial institutions in supporting the development of MSMEs. Financial institutions play a crucial role in providing access to financing, support, and financial literacy to the actors of MSMEs. Through an educational approach in vocational schools, students are equipped with an understanding of the importance of financial institutions as strategic partners in business development. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation studies. The results of the study show that the education provided can increase students' understanding of the role of financial institutions, as well as motivate them to develop business ideas with appropriate financial access support. This education also encourages the creation of synergy between schools, local MSME actors, and financial institutions as a form of community economic empowerment.ABSTRAKKegiatan ini bertujuan memberikan edukasi kepada siswa SMK Negeri 6 Kabupaten Tangerang mengenai peran strategis lembaga keuangan dalam mendukung pengembangan UMKM. Lembaga keuangan memiliki peranan penting dalam memberikan akses permodalan, pendampingan, serta literasi keuangan kepada pelaku UMKM. Melalui pendekatan edukatif di sekolah kejuruan, siswa dibekali pemahaman tentang pentingnya lembaga keuangan sebagai mitra strategis dalam pengembangan usaha. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa edukasi yang diberikan mampu meningkatkan pemahaman siswa mengenai peran lembaga keuangan, serta memotivasi mereka untuk mengembangkan ide usaha dengan dukungan akses keuangan yang tepat. Edukasi ini juga mendorong terciptanya sinergi antara sekolah, pelaku UMKM lokal, dan lembaga keuangan sebagai bentuk pemberdayaan ekonomi masyarakat.
Edukasi Usaha UMKM pada Produk Kebutuhan Primer Berupa Sandang dan Pangan Berbasis Digital Marketing di MA Soebono Mantofani Shantilawati, Irma; Anindya, Annisa; Suryadi, Ibnu; Purba, Rebeka Meidiana; Rahayu, Siti
Journal Of Human And Education (JAHE) Vol. 4 No. 1 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i1.745

Abstract

Permasalahan yang dihadapi oleh UMKM saat ini adalah tidak melibatkannya Digital Marketing sebagai strategi dalam pemasaran sehingga banyak UMKM yang masih mengalami kesulitan dalam proses pemasaran produk dan menjadi kendala dalam pengembangan usahanya. Tujuan dari kegiatan ini adalah meningkatkan kemampuan dan pengetahuan bisnis retail pada UMKM melalui Digital Marketing untuk memasarkan produk yang lebih luas sehingga penjualan lebih meningkat. Metode yang digunakan adalah Pengabdian Masyarakat dengan menggunakan kuesioner pre-test dan post-test. Hasilnya, nilai rata-rata pada post-test lebih tinggi dibandingkan dengan hasil nilai rata-rata pada pre-test.
PERANCANGAN STRATEGI INOVASI DIGITAL SEBAGAI UPAYA PENINGKATAN EFEKTIVITAS KINERJA UMKM DI SMKS AL-HIDAYAH DEPOK Annisa Anindya; Amy Septrina Tampubolon; Rebeka Meidiana Purba; Siti Rahayu; Anastasia Soo; Muhammad Muhklas
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 3 No. 5 (2025): Oktober
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v3i5.3186

Abstract

Penelitian ini bertujuan untuk merancang strategi inovasi digital sebagai upaya peningkatan efektivitas kinerja UMKM binaan SMKS Al-Hidayah Depok melalui pemanfaatan teknologi digital dalam pengelolaan usaha, pemasaran, dan pencatatan keuangan. Metode penelitian yang digunakan adalah metode pelatihan dan pendampingan partisipatif melalui tahapan pemaparan materi, praktik langsung, monitoring implementasi, evaluasi pre-test dan post-test, serta konsultasi teknis. Hasil penelitian menunjukkan bahwa 90% peserta berhasil mengimplementasikan akun bisnis digital dan katalog produk online, terjadi peningkatan interaksi pelanggan sebesar 30% melalui media sosial, serta peningkatan pemahaman keterampilan digital peserta sebesar 2,6% setelah pelatihan. Simpulan, penerapan strategi inovasi digital terbukti mampu meningkatkan efektivitas kinerja UMKM di SMKS Al-Hidayah Depok melalui peningkatan efisiensi operasional, perluasan jangkauan pasar, serta peningkatan kemampuan digital pelaku usaha sekolah.  
Educational Content as a Marketing Tool in Increasing Consumer Engagement Mendrofa, Kristiurman Jaya; Saputra, Devid; Hermaya, Gading Octorio; Dakhi, Paskalis; Anindya, Annisa
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1327

Abstract

In the rapidly evolving and highly competitive landscape of modern marketing, educational content has emerged as a vital strategic tool to enhance consumer engagement and build trust in products and services. This study investigates the role of literacy-based marketing through educational content across various business sectors in Indonesia, including finance, technology, retail, and automotive. Employing a qualitative case study approach and content analysis of marketing campaigns, the research reveals that informative and relevant educational content significantly improves consumer understanding, encourages active interaction with brands, and supports more informed purchasing decisions. The financial and technology sectors demonstrate effective implementation of literacy strategies via digital media such as webinars, video tutorials, and online learning modules. In contrast, the retail and automotive sectors show room for growth in adopting educational marketing content. The findings underscore that literacy-driven marketing boosts brand awareness and consumer loyalty and fosters sustainable trust. The study recommends the development of creative, interactive, and personalized educational content tailored to local market characteristics to strengthen consumer engagement. This research contributes valuable insights for businesses that leverage literacy as a competitive advantage in Indonesia’s increasingly digital and complex market environment.
PENGARUH PERSEPSI KUALITAS PRODUK, PERSEPSI HARGA DAN GAYA HIDUP HIJAU TERHADAP MINAT BELI MELALUI CITRA MEREK SEBAGAI VARIABEL INTERVENING PADA KENDARAAN SEPEDA MOTOR LISTRIK DI JAKARTA Saputra, Sandi Mega; Annisa Anindya; Arslan, Rijal; Arsyad, Aisyah Tiar; Riyansa, Ditha
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3699

Abstract

Introduction: Worsening air pollution and high exhaust emissions from fossil-fueled motor vehicles have become an urgent environmental issue. The use of electric motorcycles is viewed as a solution to reduce those emissions, yet adoption in Indonesia remains low due to factors such as high initial costs, limited charging infrastructure, and a lack of consumer awareness. Methods: A quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed. Data were collected via a questionnaire distributed to 110 respondents in Jakarta. Data analysis evaluated construct validity and reliability, as well as the relationships among variables in the research model.Results: The findings demonstrate that perceived product quality and perceived price significantly impact brand image, yet do not exert a direct influence on purchase intention. A green lifestyle also significantly affects brand image, yet it does not directly influence purchase intention. Brand image was identified as a significant intervening variable that mediates the relationships among perceived product quality, perceived price, and green lifestyle regarding purchase intention.Conclusion and suggestion: Brand image plays a key role in enhancing purchase intention for electric motorcycles. Therefore, manufacturers are advised to strengthen brand image through effective branding strategies and product quality improvements. This study contributes to the development of marketing strategies for electric motorcycles in Indonesia. Keywords: Brand image, green lifestyle, perceived price, perceived product quality, purchase intention
Co-Authors Ahmad Kamal Jama Amy Septrina Tampubolon Anastasia Soo Arslan, Rijal Arsyad, Aisyah Tiar Devid Saputra Ersanti Ersanti Hermaya, Gading Octorio Hilda Nanda Priyatna Ibnu Suryadi Irma Shantilawati Kristiurman Jaya Mendrofa Muhammad Muhklas Paskalis Dakhi Rebeka Meidiana Purba Rebeka Meidiana Purba Riyansa, Ditha Saputra, Sandi Mega Siti Rahayu Siti Rahayu Tampubolon, Amy Septrina