Article Per Year (5 Year)
p-Index From 2021 - 2026
3.134
P-Index
This Author published in this journals
All Journal Jurnal Wacana Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Wahana Akuntansi: Sarana Informasi Ekonomi dan Akuntansi Journal of Knowledge Management Journal Of Entrepeneurship and Strategic Management (JESM) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Hilman Rismanto
Universitas Garut
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Pengaruh Eksposur Sosial Media dan Fear Of Missing Out (FOMO) Terhadap Keputusan Pembelian Pada Two Days Coffe & Space Garut Hilman Rismanto; Ahmad Salman Sya’ban; Rido Muhamad Robani; Fatih Ulayya; Nauval Putra Ridha Rabbani
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6516

Abstract

This study aims to analyze the effect of social media exposure and Fear of Missing Out (FOMO) on purchase decisions at Two Days Coffee & Space Garut. The research employed a quantitative approach using a survey method by distributing questionnaires to 94 respondents. Data were analyzed using SPSS version 25 through validity, reliability, and multiple regression tests. The results indicate that social media exposure and FOMO have an influence on consumers’ purchase decisions. All research instruments were proven to be valid and reliable, indicating that they are appropriate for use in this study.
Pengaruh Social Media Marketing Activities dan Lifestyle terhadap Keputusan Pembelian Generasi Z di Coffee shop Garut Maitri Putri Noer Haifa; Hilman Rismanto; Gita Garliani
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6593

Abstract

This study aims to analyze the influence of Social Media Marketing Activities (SMMA) and lifestyle on Generation Z purchasing decisions at coffee shops in Garut. A quantitative research approach was employed using a survey method involving 180 Generation Z respondents who had previously made purchases at coffee shops and actively used social media. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that lifestyle has a positive and significant effect on purchasing decisions, with a path coefficient of 0.611 (t = 9.791; p < 0.001), while Social Media Marketing Activities also demonstrate a positive and significant effect, with a coefficient of 0.291 (t = 4.538; p < 0.001). The R² value of 0.701 indicates that both variables explain 70.1% of the variance in purchasing decisions. These results suggest that lifestyle exerts a more dominant influence than social media marketing activities in shaping Generation Z purchasing decisions. This study provides practical implications for coffee shop businesses to integrate digital marketing strategies with experience and value creation aligned with young consumers’ lifestyles. Theoretically, this research contributes to the enrichment of consumer behavior literature, particularly within non-metropolitan contexts.
Pengaruh Customer Relationship Management (CRM) dan Digital Marketing terhadap Customer Loyalty di Kopi Kenangan Garut Hilman Rismanto; Ghina Saqinah; Trifani Deska Ayu Lestari; Astrit Nurul Fazrin; Nur Afni Hasna Anisya
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6613

Abstract

This study aims to analyze the influence of Customer Relationship Management (CRM) and Digital Marketing on Customer Loyalty among customers of Kopi Kenangan in Garut. The background of this research lies in the high consumption of coffee, particularly among students, which indicates strong potential for building customer loyalty. However, intense competition among coffee brands makes customers easily switch, highlighting the need for effective strategies to retain them. This research employed a quantitative method by distributing questionnaires to consumers of Kopi Kenangan in Garut. The analytical techniques used included descriptive analysis and multiple linear regression to examine the influence of each variable. The results show that both CRM and Digital Marketing have a positive and significant effect on Customer Loyalty. These findings demonstrate that well-managed customer relationships and effective digital marketing efforts can strengthen consumer loyalty in the coffee-based beverage industry.
Co-Authors Abdullah Ramdhani Ade Nugraha Agus Muhammad Barkah Ahmad Salman Sya’ban Ai Heni Sari Akmal Husna Amelia Amelia Andini Agistiani Anto Purwanto Asep Kuswendi Astrit Nurul Fazrin Aulia Agustina Budiman Budiman Dhea Octavia Dimas Taupiq Agistryadi Djian Rafika Endah Ridanengsih Fatih Ulayya Firdan Rustandi Ghina Saqinah Gita Garliani Hermina, Tinneke Intan Permatasari Maitri Putri Noer Haifa Mira Nur Aeni Mochamad Rifaldi Yusup Mochamad Romdhon Muh Alif Nurrohman Nauval Putra Ridha Rabbani Neng Ulfah Nur Solihat Nur Afni Hasna Anisya Nurhasan, Rohimat Pani Agustriani Refina Nazza Ilhami Rido Muhamad Robani Rima Rahmawati Risma Rahma Nisa Rizky Ajie Gumilar Rizky Rahayu Salma Salma Sandi Mustapa Sani Febriani Sintia Rahmawati Siva Khoerunisa Sri Vinka Nabila Suli Handayani Trifani Deska Ayu Lestari Umi Sobariyah Wina Andrianti