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All Journal Jurnal Wacana Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Wahana Akuntansi: Sarana Informasi Ekonomi dan Akuntansi Journal of Knowledge Management Journal Of Entrepeneurship and Strategic Management (JESM) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Hilman Rismanto
Universitas Garut
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Penerapan Business Model Canvas dalam Mewujudkan Keberlanjutan Usaha Jual Beli Hasil Bumi Siva Khoerunisa; Rohimat Nurhasan; Hilman Rismanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.9981

Abstract

                  This study aims to analyze the application of business models using the nine elements of the Business Model Canvas (BMC) combined with SWOT analysis. This study uses a descriptive qualitative method conducted through interviews and observations of business owners. The results of the study show that the business has strengths in its strategic location, product quality, excellent service, customer trust, good relationships with suppliers and customers, and commitment to providing guarantees, but weaknesses in internal management that is not yet efficient and well structured. The analysis indicates a strong internal and external position, placing the business in an aggressive (SO) strategy that prioritizes the utilization of internal strengths to seize external opportunities. Strategic recommendations include improving service quality and strengthening relationships to expand the market, maximizing quality and providing warranties for damaged goods to open new partnerships, and maintaining relationships with suppliers to ensure a steady supply of goods. These findings confirm that Business Model Canvas (BMC) and SWOT analysis are effective in formulating strategies to support business sustainability.
Confirmatory Factor Analysis of Circular Economy Practices (5r Framework) at Andri 99 Leather Garut Ade Nugraha; Rizky Rahayu; Mira Nur Aeni; Suli Handayani; Hilman Rismanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11099

Abstract

This research aims For verify structure factor circular economy practices based on the 5R framework (reduce, reuse, recycle, recover, and redesign) in industry skin scale small Andri 99 Leather Garut. Although circular economy concept has Lots being discussed , still little empirical evidence to test relatedness fifth 5R principles in general simultaneously in context industry small companies that use production processes traditional . This research applies approach quantitative with the Confirmatory Factor Analysis (CFA) method for determine whether the implementation of 5R creates One integrated or multidimensional construct . Data obtained through survey to all over craftsmen who play a direct role in activities operational as the population involved completely . The results of the analysis show that the data is valid For processed further (KMO = 0.866; value Bartlett's Test significance = 0.000) and all 5R indicators have mark high loading factor (0.773–0.900) on one factor main with an eigenvalue of 3.633 which is capable of explained 72.65% of the total variance . This finding confirms that Circular economic practices based on 5R in leather SMEs scale small is unidimensional and integrated . This research provides contribution empirical in measuring the circular economy in the MSME sector as well as implications practical For development policies and assistance sustainability industry small based​ craft
Pengaruh Green Marketing terhadap Keputusan Pembelian (pada Konsumen Air Mineral Ades di Garut) Rima Rahmawati; Rohimat Nurhasan; Hilman Rismanto
Journal of Knowledge Management Vol 15 No 1 (2021): Journal Of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v15i1.1659

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Green Marketing Terhadap Keputusan Pembelian (Pada Air Mineral Ades di Garut). Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan metode kausal asosiatif, dimana metode deskriptif digunakan untuk menjelaskan bagaimana kondisi Green Marketing dan Keputusan Pembelian, sedangkan metode kausal asosiatif untuk menjelaskan sebab akibat dari kedua variabel tersebut. Adapun jumlah populasi dalam penelitian ini 119 responden dengan teknik pengambilan sampel dalam penelitian ini menggunakan teknik aksidental. Sedangkan alat analisis yang digunakan adalah Structural Equation Modeling dengan Partial Least Square (SEM-PLS). Berdasarkan hasil penelitian maka secara keseluruhan tanggapan responden mengenai Green Marketing dan Keputusan Pembelian dapat dikatakan baik, hal ini menunjukkan bahwa pemberian informasi yang disampaikan serta Green Marketing yang diberikan mampu meningkatkan Keputusan Pembelian terhadap produk Air Mineral Ades di Garut. Sedangkan berdasarkan pengujian hipotesis yang dilakukan, dapat disimpulkan bahwa Green marketing berpengaruh terhadap Keputusan Pembelian Air Mineral Ades di Garut
E-Service Quality dan Brand Image terhadap Repurchase Intention Studi Kasus pada Penggunaan Aplikasi Reddoorz Mochamad Rifaldi Yusup; Tinneke Hermina; Hilman Rismanto
Journal of Knowledge Management Vol 15 No 1 (2021): Journal Of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v15i1.2212

Abstract

Penelitian ini membahas tentang e-service quality dan brand image, yang diduga mempengaruhi repurchase intention pada aplikasi RedDoorz. Dalam penelitian ini variabel e-service quality diukur melalui dimensi access, eashentice, assurance/trust, price knowledge, efficiency, flexibility dan customization/personalization, Sedangkan variabel brand image diukur melalui dimensi strength of brand associations, favorability of brand associations, dan uniqueness of brand associations, Sedangkan variabel repurchase intention diukur melalui dimensi transaksional, referensial, preferensial dan eksploratif. Penelitian ini menggunakan metode deskriptif. Teknik analisis yang menggunakan dalam penelitian ini adalah analisis regresi berganda. Hasil dari penelitian ini menunjukan bahwa variabel e-service quality dan brand image secara simultan dan parsial berpengaruh signifikan terhadap repurchase intention. Kesimpulan dari penelitian ini bahwa terdapat pengaruh e-service quality terhadap repurchase intention dan brand image terhadap repurchase intention.
Analisis Viral Marketing dan Costumer Value terhadap Keputusan Pembelian Tekun.id Rizky Ajie Gumilar; Abdullah Ramdhani; Hilman Rismanto
Journal of Knowledge Management Vol 15 No 2 (2021): Journal Of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v15i2.3131

Abstract

Penelitian ini membahas mengenai viral marketing & customer value, yang diduga mensugesti keputusan pembelian dalam Tekun.id. Penelitian ini, mengenai variabel viral marketing diukur dengan dimensi messenger, message, & environment. Mengenai variabel customer value diukur dengan dimensi emotional value, social value, quality/performance value, & price/value of money. Sedangkan mengenai variabel keputusan pembelian diukur melalui dimensi pilihan produk, pilihan merek, pilihan lokasi penyalur, saat pembelian, jumlah pembelian, metode pembayaran. Penelitian ini memakai metode deskriptif & verifikatif. Teknik analisis yg dipakai pada penelitian ini merupakan analisis regresi berganda. Hasil berdasarkan penelitian ini menandakan bahwa variabel viral marketing & customer value secara parsial berpengaruh signifikan terhadap keputusan pembelian. Kesimpulan dari penelitian ini bahwa masih terdapat imbas viral marketing terhadap keputusan pembelian & masih ada imbas customer value terhadap keputusan pembelian.
Pengaruh Shopping Lifestyle dan Brand Image Terhadap Purchase Decision Dalam Menggunakan Metode COD di Platform Shopee Pada Mahasiswa Fakultas Ekonomi Universitas Garut Hilman Rismanto; Intan Permatasari; Anto Purwanto; Sintia Rahmawati; Pani Agustriani
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6428

Abstract

This study examines consumer behavior in purchase decision-making on the Shopee e-commerce platform, particularly among consumers who use the Cash on Delivery (COD) payment method. The object of this research is Shopee users who choose the COD system when making online purchase transactions, as this payment method is perceived to provide greater security, convenience, and flexibility in online shopping. The research problem arises from inconsistencies in previous empirical findings regarding the influence of lifestyle and brand image on purchase decisions, as well as the limited number of studies that specifically investigate the behavior of Shopee consumers using the COD payment method. Therefore, this study aims to analyze the effect of lifestyle and brand image on the purchase decisions of Shopee consumers who use COD, both partially and simultaneously. This research employs a quantitative approach using a survey method. Data were collected through the distribution of questionnaires to respondents selected using a purposive sampling technique. The research instruments were tested for validity and reliability to ensure measurement accuracy. Data analysis was conducted using multiple linear regression with a significance level of 0.05, supported by classical assumption tests, t-tests, F-tests, and the coefficient of determination. The results indicate that lifestyle has a positive and significant effect on the purchase decisions of Shopee consumers using COD, suggesting that consumers’ activities, interests, and opinions play an important role in shaping purchase decisions. In contrast, brand image does not have a significant partial effect on purchase decisions. Simultaneously, lifestyle and brand image contribute to explaining variations in purchase decisions, although other factors outside the research model also influence consumer behavior. In conclusion, the purchase decisions of Shopee consumers using the COD payment method are more strongly influenced by internal factors, particularly lifestyle, than by brand image.
Pengaruh  Promosi Elektronik dan Inovasi Produk Terhadap Keputusan Pembelian Pada Produk Mixue di Garut Endah Ridanengsih; Risma Rahma Nisa; Sri Vinka Nabila; Refina Nazza Ilhami; Hilman Rismanto
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6429

Abstract

This study aims to analyze the influence of electronic promotions and product innovation on purchasing decisions for Mixue products in Garut. The increasingly fierce competition in the contemporary beverage business requires companies to maximize digital marketing strategies and product innovation to maintain consumer interest and purchasing decisions. This study uses a quantitative method with a descriptive-verification approach that aims to determine and analyze the influence of electronic promotions and product innovation on purchasing decisions for Mixue consumers in Garut. The respondents were 100 Mixue consumers in Garut who were selected through a purposive sampling technique. Data analysis was carried out using Partial Least Square – Structural Equation Modeling (PLS-SEM) with the help of SmartPLS software. The results show that electronic promotions have a positive and significant effect on purchasing decisions, which means that the more intense and attractive the digital promotions are, the higher the consumer's tendency to purchase Mixue products. In addition, product innovation also has a positive and significant effect on purchasing decisions, indicating that menu diversity, new flavors, and continuously developed product quality can improve consumer purchasing decisions. These findings confirm that the success of purchasing decisions for Mixue products in Garut is greatly influenced by effective digital promotion strategies and continuous product innovation.
Pengaruh Advertising dan Online Customer Review Terhadap Keputusan Pembelian Moisturizer Skintific di TikTok Shop Hilman Rismanto; Amelia Amelia; Sani Febriani; Dhea Octavia; Djian Rafika
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6434

Abstract

This study aims to examine the effect of advertising and online customer reviews on purchase decisions of Skintific moisturizer products on TikTok Shop. A quantitative approach was employed using a survey method involving 94 respondents who had purchased the product through TikTok Shop. Data were collected through structured questionnaires and analyzed using multiple linear regression. The results indicate that advertising has no significant effect on purchase decisions. Similarly, online customer reviews do not significantly influence purchase decisions. Simultaneous testing also reveals that advertising and online customer reviews jointly have no significant effect on purchase decisions. These findings suggest that purchase decisions for skincare products in social commerce platforms are not solely determined by advertising exposure and customer reviews, but are influenced by other factors beyond the proposed model. This study provides empirical evidence that enriches the literature on digital marketing and social commerce, particularly in the context of TikTok Shop.
Pengaruh Influencer Marketing Terhadap Purchase Intention Dengan Brand Attitude Sebagai Variabel Mediasi Pada Richeese Factory Di Garut Hilman Rismanto; Akmal Husna; Andini Agistiani; Ai Heni Sari; Wina Andrianti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6444

Abstract

This study examines the influence of influencer marketing on purchase intention, with brand attitude as a mediating variable, at Richeese Factory in Garut.. The uniqueness of this research lies in the integration of influencer marketing and purchase intention within a single research framework, positioning brand attitude as the mechanism for indirect influence. This study employs a quantitative approach using descriptive and associative methods. Data collection was carried out using questionnaires as the primary data source, supported by secondary data. The research sample consists of 96 respondents aged 17–35 years who are active on social media and have been exposed to Richeese Factory's influencer marketing campaigns, determined using the Lemeshow formula. Data analysis was performed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The findings reveal that influencer marketing does not have a direct effect on purchase intention but exerts a positive and significant impact on brand attitude. Furthermore, brand attitude is proven to have a positive and significant effect on purchase intention and acts as a mediator in the relationship between influencer marketing and consumers' purchase intention. These findings underscore the importance of fostering a positive brand attitude to enhance the effectiveness of influencer marketing strategies.
Analisis Peran Testimoni dan Kyualitas Pelayanan Terhadap Keputusan Pembelian Mie Gacoan di Garut Hilman Rismanto; Aulia Agustina; Asep Kuswendi; Firdan Rustandi; Sandi Mustapa
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6454

Abstract

This study aims to empirically analyze the effect of testimonials and service quality on purchasing decisions at Mie Gacoan in Garut. This study was prompted by the phenomenon of high consumer visits despite many negative reviews regarding service speed and waiting times. This study uses an explanatory survey method with a quantitative approach. Data were collected through an online questionnaire distributed to 100 respondents selected using purposive sampling techniques. The data analysis method applied was multiple linear regression, preceded by classical assumption tests and hypothesis testing using t-tests and F-tests. The results show that testimonials do not have a significant effect on purchasing decisions, with a contribution of 0.1%, while service quality also does not have a significant effect with a contribution of 1.2%. Concurrently, both variables did not significantly influence purchasing decisions, with an R Square value of 0.013. These findings suggest that Mie Gacoan consumers' purchasing decisions in Garut are more influenced by factors outside the research model, such as price perception and product taste. This study implies that in the low- cost fast food industry, brand popularity and price advantage may be more dominant than the influence of service quality and digital testimonials.
Co-Authors Abdullah Ramdhani Ade Nugraha Agus Muhammad Barkah Ahmad Salman Sya’ban Ai Heni Sari Akmal Husna Amelia Amelia Andini Agistiani Anto Purwanto Asep Kuswendi Astrit Nurul Fazrin Aulia Agustina Budiman Budiman Dhea Octavia Dimas Taupiq Agistryadi Djian Rafika Endah Ridanengsih Fatih Ulayya Firdan Rustandi Ghina Saqinah Gita Garliani Hermina, Tinneke Intan Permatasari Maitri Putri Noer Haifa Mira Nur Aeni Mochamad Rifaldi Yusup Mochamad Romdhon Muh Alif Nurrohman Nauval Putra Ridha Rabbani Neng Ulfah Nur Solihat Nur Afni Hasna Anisya Nurhasan, Rohimat Pani Agustriani Refina Nazza Ilhami Rido Muhamad Robani Rima Rahmawati Risma Rahma Nisa Rizky Ajie Gumilar Rizky Rahayu Salma Salma Sandi Mustapa Sani Febriani Sintia Rahmawati Siva Khoerunisa Sri Vinka Nabila Suli Handayani Trifani Deska Ayu Lestari Umi Sobariyah Wina Andrianti