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The Importance of Using Logo Design as a Brand Image in Marketing MSME Products Using Digital Technology in Kelambir V Village Yusup, Mohammad
International Conference on Sciences Development and Technology The 3rd ICoSDTech 2023
Publisher : International Conference on Sciences Development and Technology

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Abstract

The use of logo design as a key element in branding strategy plays a central role in enhancing the marketing of SME products in the digital era, especially in Kelambir V Village. This research explores the importance of implementing logo design to shape a positive brand image and expand market reach for SME practitioners. Through training, workshops, and the implementation of digital technology, this community engagement program aims to enhance the understanding of SME practitioners regarding the role of logo design in creating visual appeal and strengthening brand identity. Additionally, through collaboration with academic institutions and the village government, the project also aims to improve digital technology capacity at the local level. With a focus on Kelambir V Village, it is expected that the implementation of logo design and digital technology will have a significant positive impact on the marketing of SME products, enhance their competitiveness, and stimulate economic growth at the village level. The results of this engagement can serve as a model for the strategic use of logo design and digital technology in developing SME businesses in a rural context.
Pelatihan Pemanfaatan Teknologi (IoT) Internet Of Thing Untuk Sekolah Pintar dan Pembelajaran Yang Lebih Baik di SMA Negeri II Binjai Arpan; Mohammad Yusup; Aidil Ahmad
JURIBMAS : Jurnal Hasil Pengabdian Masyarakat Vol 3 No 1 (2024): Juli 2024
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juribmas.v3i1.256

Abstract

Teknologi Internet of Things (IoT) memiliki potensi besar dalam meningkatkan kualitas pendidikan melalui penerapankonsep sekolah pintar. Pelatihan ini bertujuan untuk memperkenalkan dan mengimplementasikan pemanfaatan IoTdalam lingkungan sekolah guna mendukung proses pembelajaran yang lebih efektif dan efisien di SMA Negeri IIBinjai. Melalui pelatihan ini, para guru dan siswa diharapkan mampu memahami dasar-dasar IoT, sertamengintegrasikannya ke dalam aktivitas pembelajaran sehari-hari. Beberapa aplikasi IoT yang relevan, seperti sistemmanajemen kelas otomatis, pemantauan kehadiran siswa secara real-time, dan perangkat pembelajaran interaktifberbasis IoT, diperkenalkan dalam pelatihan ini. Hasil dari pelatihan ini menunjukkan bahwa pemanfaatan IoT dalampendidikan tidak hanya meningkatkan keterlibatan siswa dalam proses belajar, tetapi juga membantu guru dalammengelola kelas secara lebih efektif. Dengan demikian, pelatihan ini diharapkan dapat menjadi langkah awal menujupenerapan sekolah pintar yang lebih luas di Indonesia, khususnya di SMA Negeri II Binjai.
Desain Dan Pembangunan Sistem Dan Aplikasi Point of Sale Pada Apotek Berbasis Website di Apotek Berjaya Farma Rayhan, Muhammad Daffa; Yusup, Mohammad; Putra, Hardiansyah
Jurnal Mahajana Informasi Vol 9 No 2 (2024): JURNAL MAHAJANA INFORMASI
Publisher : Universitas Sari Mutiara Indonesia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jurnalmi.v9i2.5608

Abstract

This study aims to design and build a website-based Point of Sale (POS) system at Berjaya Farma Pharmacy to improve operational efficiency and sales management accuracy. This system is designed to automate various processes, such as transaction recording, real-time drug stock management, data input validation, and providing informative sales reports. This project uses the System Development Life Cycle (SDLC) development method with the stages of needs analysis, design, implementation, and testing. The implementation results show that the website-based POS system developed can improve sales process efficiency by reducing human error through automation of transaction recording and total price calculation. The drug stock management feature allows automatic stock data updates after transactions, thus helping to maintain inventory availability. In addition, the sales reports provided make it easier for pharmacy owners to analyze income and support strategic decision making. The data input validation feature also functions well, ensuring that data entered into the system is accurate and in accordance with the specified format.
Desain Dan Pembangunan Aplikasi Penjualan Buku Berbasis Website Di Toko Buku Murah Medan Latifah, Laili; Yusup, Mohammad; Supiyandi
Jurnal Mahajana Informasi Vol 9 No 2 (2024): JURNAL MAHAJANA INFORMASI
Publisher : Universitas Sari Mutiara Indonesia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jurnalmi.v9i2.5610

Abstract

Modern technology has developed rapidly, providing various solutions to facilitate activities and work. Toko Buku Murah Medan, which focuses on book sales, still uses manual methods in managing its sales. This manual process often causes various problems, such as data input errors and delays in making reports. To overcome these problems, this study aims to design and build a website-based book sales information system application. This study uses data collection methods through observation, interviews, and documentation. In developing the application, the Personal Home Page (PHP) method is applied because of its flexibility in handling changing needs during the development process. Direct communication with clients is the main focus in this method. This application is developed using Visual Studio Code as an editor, and MySQL as a database, thus accelerating the application development process. The results of this study are in the form of a website-based book sales information system application that is able to manage sales data, purchases, and book stock more efficiently. This system also provides an automatic report generation feature, both daily, weekly, and monthly, which can improve performance and efficiency at Toko Buku Murah Medan. With this application, problems arising from manual processes can be minimized, supporting improved service and store operations.
Desain Dan Pembangunan Sistem Informasi Geografis Berbasis Web Menggunakan Metode Prototype Untuk Meningkatkan Daya Tarik Wisata Iqbal, Rifqi Muhammad; Supiyandi; Mohammad Yusup
Jurnal Mahajana Informasi Vol 9 No 2 (2024): JURNAL MAHAJANA INFORMASI
Publisher : Universitas Sari Mutiara Indonesia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jurnalmi.v9i2.5667

Abstract

This study aims to design and develop a web-based Geographic Information System (GIS) using the prototype method as a development approach to enhance tourism appeal. The system is designed to provide interactive, accessible, and relevant information about tourist locations, thereby supporting more effective tourism promotion. The prototype method allows for rapid design iterations between developers and stakeholders, enabling user needs to be identified and well-accommodated. The system is equipped with key features such as location search based on name or category, an interactive map supporting route navigation and location markers, as well as a responsive interface for various devices, including desktops, tablets, and smartphones. System testing was conducted using the Black Box Testing method, focusing on functionality without examining the internal structure. Testing results indicate that all key system features perform according to specifications and provide a positive user experience. Moreover, the system is capable of displaying tourist location information accurately, responsively, and attractively, thereby increasing tourists' interest in visiting. The web-based Geographic Information System developed through this research is expected to serve as an effective tool for promoting tourism and contributing positively to the growth of the tourism sector. Future development may include additional features such as user reviews, social media integration, and optimal route predictions based on real-time traffic conditions.
Rancang Bangun Sistem Informasi Manajemen Sampah Berbasis Digital untuk Meningkatkan Efisiensi Layanan Kebersihan di Desa Pematang Serai Mohammad Yusup; Muhammad Donni Lesmana Siahaan; Muhammad Raihan
Jurnal Komputer Teknologi Informasi Sistem Komputer (JUKTISI) Vol. 4 No. 2 (2025): September 2025
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juktisi.v4i2.674

Abstract

Pengelolaan sampah di desa sering terkendala keterbatasan data, koordinasi armada, dan transparansi layanan. Penelitian ini merancang dan membangun Sistem Informasi Manajemen (SIM) Sampah berbasis web–mobile untuk meningkatkan efisiensi layanan kebersihan di Desa Pematang Serai. Metodologi yang digunakan adalah Design Science Research (DSR) dengan siklus iteratif: identifikasi masalah, perancangan artefak, implementasi, dan evaluasi. Sistem dikembangkan menggunakan arsitektur three-tier, basis data relasional, progressive web app (PWA), serta modul optimasi rute pengangkutan berbasis Vehicle Routing Problem (VRP) dengan heuristik Nearest Neighbor dan perbaikan 2-opt. Evaluasi dilakukan melalui uji fungsional black-box, System Usability Scale (SUS), dan analisis kinerja operasional pada uji coba 8 minggu. Hasil menunjukkan penurunan rata-rata durasi rute harian sebesar 28,6%, peningkatan keterpenuhan jadwal pengangkutan dari 76% menjadi 93%, penurunan keluhan warga 17%, dan nilai SUS 82 (kategori “Sangat Baik”). Temuan ini mengindikasikan bahwa SIM Sampah digital mampu meningkatkan efisiensi operasional dan kualitas layanan kebersihan desa, serta menyediakan fondasi data untuk kebijakan persampahan berkelanjutan.
Sistem Peringatan Dini Penurunan Prestasi dan Minat Belajar pada Siswa Sekolah Menengah di Medan: Pendekatan Explainable Machine Learning Arpan Arpan; Mohammad Yusup
Jurnal Komputer Teknologi Informasi Sistem Komputer (JUKTISI) Vol. 4 No. 2 (2025): September 2025
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juktisi.v4i2.689

Abstract

Latar Belakang: Sekolah menengah di Medan menghadapi penurunan minat belajar dan prestasi akademik pascapandemi. Deteksi dini yang akurat dan dapat dijelaskan dibutuhkan agar intervensi tidak terlambat. Tujuan: Mengembangkan dan mengevaluasi Early Warning System (EWS) berbasis Explainable Machine Learning untuk memprediksi (i) minat belajar rendah dan (ii) penurunan prestasi, sekaligus memaparkan pendorong risiko yang dapat ditindaklanjuti. Metode: Studi multi‑sekolah menggunakan data administrasi (kehadiran, keterlambatan, disiplin), jejak keterlibatan (proporsi tugas/PR tidak terkumpul, partisipasi kelas, log LMS bila tersedia), nilai rapor, serta survei minat & kesejahteraan 10–12 item. Dibandingkan tiga algoritma (Regresi Logistik, Random Forest, Gradient Boosting) dengan kalibrasi probabilitas; interpretabilitas menggunakan SHAP. Evaluasi pada set uji meliputi AUC, F1, recall-terkondisi (target ≥0,75), Brier, serta audit keadilan lintas gender dan status sosial ekonomi (SSE). Hasil (ilustratif): Gradient Boosting mencapai AUC 0,84 (minat) dan 0,82 (prestasi) dengan ECE ≈0,025 dan Brier ≈0,150. Fitur teratas: tugas/PR tidak terkumpul, skor minat intrinsik, presensi bulan sebelumnya, partisipasi kelas, dan nilai Matematika terkini. Perbedaan AUC antargender ≈0,02 dan F1 antar‑SSE ≈0,04. Kesimpulan: EWS yang akurat, terkalibrasi, dan dapat dijelaskan memungkinkan guru/BK memprioritaskan siswa berisiko dan memilih intervensi bertingkat (Tier 1–3) secara lebih tepat. Implementasi perlu disertai tata kelola data dan pemantauan berkala.